Entain Names Helen Ashton as Non-Exec Director

Entain Names Helen Ashton as Non-Exec Director

@Entain, a leading global #sportsbetting and #gaming entertainment company, has announced the appointment of @HelenAshton as an independent Non-Executive Director. Helen Ashton brings a wealth of experience, spanning over three decades, to her new role. Her extensive background in public and private equity-backed businesses, coupled with her qualification as a Chartered Management Accountant, positions her as a valuable asset to Entain’s board.

A Proven Track Record in Financial Leadership

Helen Ashton’s career is marked by her significant contributions to some of the most prominent companies in the retail, digital, and financial sectors. She served as the Chief Financial Officer (CFO) of ASOS plc, a global online fashion retailer, where she played a crucial role in driving the company’s financial strategy and growth. Her executive-level roles at ASDA, Barclays, and Lloyds Banking Group further demonstrate her deep expertise and leadership capabilities in high-growth digital and retail businesses.

Current Roles and Responsibilities

In addition to her new role at Entain, Helen Ashton is currently a Non-Executive Director and Chair of the Audit & Risk Committee at JD Sports Fashion plc. Her experience in this capacity highlights her proficiency in overseeing audit processes and managing risk in complex business environments. Helen’s appointment to Entain’s Audit Committee will leverage her vast knowledge in these areas, ensuring robust financial oversight and risk management within the organization.

Barry Gibson Welcomes Helen Ashton to Entain

Barry Gibson, Chairman of Entain, expressed his enthusiasm for Helen Ashton’s appointment, stating: “On behalf of the Board, I am delighted to welcome Helen to Entain. Helen brings a wealth of retail, digital, financial, and board experience. As part of the continued strengthening of the Entain Board, I am confident that Helen will further enhance the Board’s ability to support and oversee the delivery of our strategy.”

Strengthening Entain's Strategic Vision

Helen Ashton’s appointment comes at a pivotal time for Entain, as the company continues to expand its global footprint and enhance its strategic initiatives. Her extensive experience in digital transformation, financial management, and corporate governance will be instrumental in guiding Entain through its next phase of growth.

A Commitment to Excellence in Corporate Governance

Entain’s decision to appoint Helen Ashton underscores the company’s commitment to excellence in corporate governance. Her presence on the board is expected to provide fresh perspectives and insights, particularly in the areas of audit and risk management. This strategic move aligns with Entain’s broader objective of maintaining high standards of transparency, accountability, and ethical conduct in all its operations.

Helen Ashton’s Vision for Entain

Helen Ashton expressed her excitement about joining Entain, stating: “I am thrilled to join Entain at such an exciting time in its journey. The company has a strong track record of innovation and growth, and I look forward to working with the Board and the management team to continue driving its success. My focus will be on supporting the strategic vision and ensuring robust financial oversight to help achieve Entain’s ambitious goals.”

A Strategic Asset for Entain’s Future

Helen Ashton’s diverse experience and strategic acumen make her a valuable addition to Entain’s leadership team. Her background in high-growth digital and retail businesses, combined with her financial expertise, positions her to contribute significantly to Entain’s strategic objectives. As the company navigates the evolving landscape of the sports betting and gaming industry, Helen’s insights and leadership will be pivotal in steering Entain towards continued success.

The Future of Entain Under Helen Ashton’s Guidance

With Helen Ashton on board, Entain is well-positioned to capitalize on emerging opportunities and address potential challenges in the rapidly changing sports betting and gaming market. Her appointment is a testament to Entain’s proactive approach in strengthening its leadership team and enhancing its governance framework. As the company embarks on its next chapter, Helen’s contributions will be integral to shaping Entain’s future trajectory.

Conclusion

Helen Ashton’s appointment as an independent Non-Executive Director at Entain marks a significant milestone for the company. Her extensive experience in financial leadership, digital transformation, and corporate governance will play a crucial role in supporting Entain’s strategic vision and ensuring robust financial oversight. With her on the board, Entain is poised to achieve new heights in its growth journey, reinforcing its position as a leader in the global sports betting and gaming entertainment industry.

FAQs

Who is Helen Ashton?
Helen Ashton is an experienced financial leader with over 30 years of experience in public and private equity-backed businesses. She is a Chartered Management Accountant and has held executive roles in companies like ASOS plc, ASDA, Barclays, and Lloyds Banking Group.

What role has Helen Ashton been appointed to at Entain?
Helen Ashton has been appointed as an independent Non-Executive Director at Entain. She will also serve as a member of Entain’s Audit Committee.

What experience does Helen Ashton bring to Entain?
Helen Ashton brings extensive experience in financial leadership, digital transformation, and corporate governance. Her background includes roles as CFO of ASOS plc and executive positions at ASDA, Barclays, and Lloyds Banking Group.

What are Helen Ashton’s current roles apart from her new position at Entain?
Helen Ashton is currently a Non-Executive Director and Chair of the Audit & Risk Committee at JD Sports Fashion plc.

What did Barry Gibson say about Helen Ashton’s appointment?
Barry Gibson, Chairman of Entain, welcomed Helen Ashton, highlighting her wealth of retail, digital, financial, and board experience. He expressed confidence in her ability to enhance the board’s support and oversight of Entain’s strategy.

How will Helen Ashton’s appointment benefit Entain?
Helen Ashton’s appointment will strengthen Entain’s strategic vision and enhance its corporate governance. Her expertise in audit and risk management will ensure robust financial oversight within the organization.

Why is Helen Ashton’s appointment significant for Entain?
Helen Ashton’s appointment is significant because it brings fresh perspectives and expertise to Entain’s board, aligning with the company’s commitment to excellence in corporate governance and strategic growth.

What are Helen Ashton’s key areas of expertise?
Helen Ashton’s key areas of expertise include financial leadership, digital transformation, corporate governance, and audit and risk management.

What is Helen Ashton’s vision for Entain?
Helen Ashton aims to support Entain’s strategic vision, drive innovation and growth, and ensure robust financial oversight to achieve the company’s ambitious goals.

How does Helen Ashton’s experience align with Entain’s strategic objectives?
Helen Ashton’s experience in high-growth digital and retail businesses, along with her financial acumen, aligns with Entain’s strategic objectives of expanding its global footprint and enhancing its strategic initiatives.

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