eTennis joins BETER’s esports betting portfolio

BETER, a leading provider of next-generation betting content and technology for esports and traditional sports, has made a strategic leap forward by introducing an innovative eTennis discipline to its flagship ESportsBattle series. Known for delivering high-frequency, data-driven, and fast-betting experiences, BETER now becomes the first supplier to enter the esports market with a tennis product that replicates the energy and pace of Grand Slam tournaments — with a digital twist.

The move positions BETER at the forefront of esports betting innovation and underscores the company’s continued commitment to offering immersive and hyper-realistic content that resonates with modern bettors. This expansion builds on the success of its existing eFootball, eBasketball, and eHockey offerings, reinforcing the ESportsBattle brand as a go-to platform for 24/7 esports action.

eTennis format mirrors Grand Slam standards

Unlike traditional video game-based simulations, BETER’s eTennis is played by real athletes in a live setting and follows the standard structure of Grand Slam matches. Each contest features three competitive sets, lasting approximately 40 minutes in total. Initially, the company is hosting around 400 matches per month, all scheduled between 07:00 and 15:30 CET. The goal is to scale operations to deliver up to 2,200 eTennis events monthly by the end of the year.

BETER plans to diversify its offering through different match formats, broadcast simultaneously across two continuous streams operating on a 24/7 basis. These enhancements aim to satisfy the growing appetite among sportsbooks and betting audiences for constant, high-quality, and fast-paced esports content.

High-profile player likenesses enhance realism

One of the key differentiators in BETER’s eTennis is its use of digital likenesses of globally recognized professional tennis players. This includes virtual representations of legendary and current stars such as Novak Djokovic, Roger Federer, Carlos Alcaraz, Jannik Sinner, Rafael Nadal, Gaël Monfils, Casper Ruud, and Alex de Minaur. These personas were selected following extensive feedback from sportsbook operators, who cited customer recognition and appeal as top priorities.

This strategic move to include familiar names adds an extra layer of engagement and trust for bettors, who often prefer recognizable figures over generic or unknown avatars. It also positions BETER’s eTennis product as a more authentic and appealing alternative to other esports offerings in the market.

24/7 coverage and reliable margins for operators

BETER’s eTennis, as part of the broader ESportsBattle platform, contributes to a catalog of approximately 500,000 annual events across all disciplines. Each event features up to 50 betting markets, enabling operators to offer diverse wagering opportunities to customers. This wide market coverage, combined with a consistent 7.5% average margin, creates a financially attractive proposition for sportsbooks looking to expand their esports portfolio.

All events are supported by high-definition live streaming, real-time performance data, and highly calibrated odds, allowing operators to deliver premium content in a frictionless and reliable format.

Integrity oversight ensures fair play

Maintaining the credibility of eSportsBattle competitions is central to BETER’s brand and operational strategy. The company’s dedicated in-house Integrity team continuously monitors all events to ensure that each match is played under strict oversight, upholding industry standards and eliminating opportunities for manipulation or foul play.

This emphasis on integrity provides sportsbooks and players with a high degree of confidence in the fairness of each event — a level of trust that is often difficult to guarantee in real-world sports, where match-fixing and suspicious betting alerts remain ongoing challenges.

Strategic vision and market differentiation

Speaking on the launch, Gal Ehrlich, CEO of BETER, emphasized the company’s strategic intent to expand its esports portfolio by replicating the dynamics of traditional sports in a faster and more accessible digital format:

“At BETER, we continue to mirror the most popular real-world sports with fast-paced esports counterparts to engage next-gen bettors. The addition of eTennis to our flagship ESportsBattle tournaments is the perfect next step,” Ehrlich said.

He further noted that tennis is among the most followed sports worldwide, with a substantial fan base. This popularity, combined with the growing demand among sportsbooks for esports adaptations, made eTennis a natural next move for the company. Importantly, Ehrlich underscored that BETER’s controlled tournament environment and ongoing monitoring by the Integrity team result in a match-fixing risk that is “close to zero,” unlike the higher exposure sometimes seen in real-world tennis.

Responding to global demand for nonstop content

Echoing Ehrlich’s sentiments, Adam Conway, General Manager of BETER’s Esports Business Division, emphasized that the inclusion of eTennis is a direct response to the increasing global demand for round-the-clock, engaging esports content:

“Tennis is an incredibly popular sport worldwide, so it made perfect sense to add eTennis to our ESportsBattle tournaments — especially given the rising demand among operators and bettors for fast, round-the-clock esports content,” said Conway.

He added that BETER’s goal is to set an unmatched standard within the industry by offering over half a million esports events annually across its four core disciplines. According to Conway, this level of scale and diversity in content is not currently available from any other provider, giving BETER a competitive edge in the market.

Industry implications and commercial potential

The launch of eTennis represents a notable development in the broader esports betting landscape, especially for operators seeking to attract younger, digitally native audiences. With the product’s integration of live matches, professional player likenesses, high-frequency events, and robust integrity mechanisms, it offers a compelling alternative to more traditional sports betting formats.

Moreover, the move is likely to influence how other providers approach esports development, potentially prompting further innovation and competition within the fast-betting segment. As regulators and stakeholders continue to evaluate esports frameworks and compliance standards, BETER’s investment in transparency and integrity may also set a precedent for future product development across the industry.

Final thoughts

BETER’s rollout of eTennis within its ESportsBattle series reflects a broader industry trend toward immersive, data-rich, and continuous esports content tailored for a global betting audience. By closely mimicking real-world sports while mitigating many of the associated risks — including integrity breaches — the company has carved out a unique position in the market.

The blend of familiar player identities, round-the-clock coverage, high-margin opportunities, and rigorous oversight makes eTennis not only a promising innovation but also a potential industry benchmark for what esports betting could look like in the coming years.

FAQs

What is BETER's eTennis?
BETER’s eTennis is a new digital discipline featuring fast-paced tennis matches with real players, structured under Grand Slam rules and offered as part of the ESportsBattle series.

How many eTennis events does BETER plan to offer?
BETER aims to scale up from 400 to approximately 2,200 eTennis events per month by the end of the year.

Who are the virtual players featured in eTennis?
eTennis showcases virtual likenesses of famous tennis professionals such as Novak Djokovic, Rafael Nadal, Carlos Alcaraz, and others for enhanced realism and bettor engagement.

How long does each eTennis match last?
Each match lasts approximately 40 minutes and consists of three competitive sets.

Is eTennis available 24/7?
Yes, BETER is working towards delivering eTennis events across two continuous streams operating 24/7, alongside other ESportsBattle tournaments.

What kind of integrity measures are in place?
All matches are monitored by BETER’s in-house Integrity team to ensure fair play and prevent any form of manipulation or match-fixing.

How many betting markets are available per event?
Each eTennis event can feature up to 50 betting markets, offering sportsbooks and bettors a wide variety of wagering options.

What is the average margin for operators?
BETER reports a sustainable average operator margin of 7.5% across its esports offerings, including eTennis.

Why is BETER’s eTennis considered legally safe?
The company has implemented rigorous integrity protocols and does not rely on real-world betting events, reducing legal exposure and match-fixing risk.

How does eTennis compare to real tennis in terms of betting reliability?
Because it is conducted in a controlled environment with live oversight, eTennis offers a lower risk of suspicious activity compared to traditional tennis betting.