EveryMatrix appoints Jonas Groes as co CEO

EveryMatrix, a leading provider of advanced turnkey technology solutions for the global gaming industry, has announced a significant leadership development. Jonas Groes, a seasoned professional with extensive experience in technology, finance, and public policy, will join EveryMatrix as co-Chief Executive Officer alongside his brother and company Co-Founder, Ebbe Groes, effective January 1st, 2026. This move marks a strategic decision aimed at further strengthening the company’s executive leadership as it continues to expand globally.

Leadership transition and strategic vision

Jonas Groes has long been an advisor to EveryMatrix and will now assume a formal leadership role, working in tandem with Ebbe Groes to oversee operations, strategic initiatives, and technological innovation. The appointment comes at a pivotal moment for EveryMatrix, which has experienced rapid growth in recent years, tripling its workforce and extending its services to some of the largest gaming brands and lotteries worldwide.

Ebbe Groes, Co-Founder and Group CEO of EveryMatrix, commented on the announcement:
“As the company’s growth continues, tripling our headcount in the last five years, and as we work with more of the largest gaming brands and lotteries, I needed to find someone who knows what it takes to scale a business and reach the ambitious targets we have for the next five years.”

He added:
“Doing this means I will have more time to work on strategy and execute all the things we want to do to become a global top three tier-1 technology provider by 2030.”

The co-CEO structure reflects EveryMatrix’s commitment to collaborative leadership and strategic agility, ensuring that the company is well-positioned to meet its long-term objectives and maintain its competitive edge in a dynamic market.

Jonas Groes’ professional background

Jonas Groes brings to EveryMatrix a remarkable track record in both the public and private sectors, demonstrating expertise in finance, technology, and strategic policy development. Over the past decade, he served as a Partner at EY’s Nordic Consulting practice, a unit of more than 1,200 professionals, where he led high-level projects focused on strategy, innovation, and digital transformation for major government and infrastructure clients.

His experience spans complex business environments, delivering results-driven leadership and operational excellence. His work at EY involved managing multifaceted projects that required a nuanced understanding of both technological innovation and regulatory frameworks, a combination that will be particularly valuable in the gaming and lottery technology sector.

Jonas Groes will be based in Copenhagen, Denmark, where EveryMatrix recently inaugurated a new office, further solidifying the company’s presence in Northern Europe. His role will encompass both operational leadership and strategic oversight, ensuring that EveryMatrix continues to deliver innovative solutions while scaling its global operations efficiently.

The strategic rationale behind the appointment

The appointment of Jonas Groes as co-CEO aligns with EveryMatrix’s strategic ambition to expand its global footprint and strengthen its technological leadership. By sharing the CEO responsibilities, Ebbe Groes intends to focus more intensively on long-term strategy and positioning the company among the top-tier technology providers in the online gaming industry.

“To share a CEO position requires complete trust at both personal and professional level. Jonas is the perfect candidate and I know he will go on to do amazing things at EveryMatrix. I’m very excited to soon be sharing the CEO position with him,” said Ebbe Groes.

The decision reflects EveryMatrix’s recognition of the importance of experienced leadership in achieving scalable growth and navigating the increasingly complex regulatory and technological landscape of the global gaming industry. It also underlines the company’s commitment to continuity and stability while pursuing ambitious expansion goals.

Jonas Groes on joining EveryMatrix

Jonas Groes expressed enthusiasm for the opportunity to work alongside his brother and lead EveryMatrix into its next phase of growth. He highlighted the strength of the team and the company’s established culture of innovation:

“Stepping into this role at EveryMatrix alongside my brother Ebbe is a dream come true. What he, Stian Hornsletten, and the rest of the team have built is nothing short of phenomenal and I’ve seen close hand just what it takes. We work well together and our differences and combined strengths complement one another. I can’t wait to get started.”

His statement underscores a shared vision for EveryMatrix’s future and an emphasis on teamwork, innovation, and operational excellence, essential components in sustaining the company’s competitive advantage in a highly dynamic market.

EveryMatrix’s growth trajectory

EveryMatrix has demonstrated consistent growth over the past decade, with a particular acceleration in recent years. The company provides a suite of turnkey technology solutions, including casino management systems, sportsbook platforms, and lottery software. Its clientele ranges from well-established online gaming brands to national lotteries, reflecting both the versatility and reliability of its platform offerings.

The expansion of the Copenhagen office is part of a broader strategy to increase regional and international influence, enabling the company to attract top-tier talent and further develop its technology infrastructure. By investing in people and platforms, EveryMatrix positions itself to meet rising global demand for sophisticated, compliant, and scalable gaming solutions.

Strengthening technological and operational leadership

With Jonas Groes’ appointment, EveryMatrix strengthens its operational and technological leadership. His background in strategy, innovation, and digital transformation will support ongoing development projects, streamline operational processes, and enhance the company’s ability to respond to market opportunities efficiently.

The combination of Ebbe and Jonas Groes at the helm also provides the company with complementary strengths: while Ebbe focuses on overarching strategy and global positioning, Jonas will leverage his operational and consulting experience to optimize internal processes, expand client engagement, and drive technology-led growth.

Industry implications

EveryMatrix’s move to a co-CEO model reflects broader trends in the global gaming technology industry, where companies increasingly require agile leadership to navigate regulatory changes, technological disruption, and market expansion. By appointing a leader with both strategic and operational expertise, EveryMatrix is positioning itself as a resilient, forward-looking organization capable of maintaining its market share and driving innovation.

The appointment may also signal confidence to investors, partners, and clients, reinforcing the company’s commitment to sustainable growth, technological excellence, and industry leadership.

Looking ahead

With Jonas Groes joining as co-CEO, EveryMatrix is set to embark on its next chapter of growth and innovation. The company’s goal of becoming a global top three tier-1 technology provider by 2030 is ambitious but achievable given the combined expertise of the Groes brothers and the company’s talented leadership team.

Their collaborative approach and clear strategic vision suggest that EveryMatrix will continue to deliver cutting-edge gaming solutions, expand its global footprint, and solidify its reputation as a leading provider of turnkey technology platforms for gaming brands and lotteries worldwide.

Conclusion

The appointment of Jonas Groes as co-CEO of EveryMatrix represents a significant milestone in the company’s ongoing growth and global expansion. By combining the complementary strengths of Jonas and Ebbe Groes, EveryMatrix positions itself to navigate an increasingly complex and competitive gaming technology landscape. The co-CEO model ensures a balance between strategic oversight and operational execution, enabling the company to scale efficiently while maintaining its reputation for innovation and excellence. As EveryMatrix moves toward its ambitious goal of becoming a top three tier-1 global technology provider by 2030, this leadership transition underscores its commitment to sustainable growth, cutting-edge solutions, and industry leadership on a global scale.

FAQs

Who is Jonas Groes?
Jonas Groes is a technology, finance, and policy leader appointed as co-CEO of EveryMatrix, joining his brother Ebbe Groes.

When will Jonas Groes officially become co-CEO of EveryMatrix?
Jonas Groes will assume the role of co-CEO on January 1st, 2026.

What is EveryMatrix?
EveryMatrix is a global provider of advanced turnkey technology solutions for online gaming, including casino, sportsbook, and lottery platforms.

Where will Jonas Groes be based?
He will be based in Copenhagen, Denmark, where EveryMatrix recently opened an office.

Why did EveryMatrix appoint a co-CEO?
The co-CEO appointment allows the company to scale effectively, focus on strategic growth, and achieve long-term global objectives.

What is Jonas Groes’ professional background?
He served as a Partner at EY Nordic Consulting, leading projects in strategy, innovation, and digital transformation for government and infrastructure clients.

What are EveryMatrix’s future goals?
The company aims to become a top three tier-1 global technology provider by 2030.

How does the co-CEO model benefit EveryMatrix?
It combines complementary leadership strengths, allowing focus on both strategy and operational execution.

Who are the key leaders at EveryMatrix?
Ebbe Groes, Co-Founder and Group CEO, Jonas Groes, incoming co-CEO, and Stian Hornsletten, a key team member in company leadership.

What is the strategic significance of the Copenhagen office?
The office strengthens the company’s Northern European presence, enhances talent acquisition, and supports technology development for global expansion.