EveryMatrix launches Pass The Stats for major football year

EveryMatrix has entered a pivotal period for global football betting with the launch of a new sportsbook feature designed to respond directly to one of the most persistent frustrations faced by bettors. As preparations build toward a packed calendar of elite football competitions in 2026, the company has confirmed the rollout of Pass The Stats across its turnkey sportsbook platform. The feature has been positioned as a player-centric enhancement aimed at improving bet continuity, user satisfaction and long-term engagement while maintaining operational clarity for operators.

The introduction of Pass The Stats reflects a broader strategy by EveryMatrix to strengthen its sportsbook proposition at a time when competition for player attention is intensifying and expectations around product flexibility continue to rise. With top tier football leagues and international tournaments drawing unprecedented betting volumes, platform stability, fairness and innovation are increasingly viewed as essential rather than optional.

Addressing a long-standing challenge in player betting

Player-based betting has become one of the most popular segments within modern sportsbooks. Markets tied to individual goalscorers, assists, shots or disciplinary outcomes attract significant interest particularly during high-profile matches. However, these bets also carry an inherent risk that is unrelated to performance. An early substitution due to injury or a tactical decision can immediately void the bettor’s chance of success even when the underlying analysis remains sound.

Pass The Stats has been developed to address this issue directly. Under the new feature, when a player included in a stat-based bet is substituted, the wager does not automatically fail. Instead, the bet is transferred to the replacement player who enters the match, with the original odds remaining unchanged. This mechanism ensures that the bet stays active for its intended duration rather than ending prematurely due to circumstances beyond the bettor’s control.

By removing what many players perceive as an unfair outcome, EveryMatrix aims to increase trust in player markets while encouraging more sustained in-play participation.

How Pass The Stats works in practice

The functionality of Pass The Stats has been designed to operate seamlessly within live and pre-match environments. When a substitution occurs, the system automatically identifies the incoming player and assigns the active bet to that player without requiring manual intervention from the bettor or operator.

The feature applies across a wide range of player prop bet types including goalscorer, assists, shots and cards. This breadth is intended to ensure consistent behaviour across popular football markets rather than limiting the innovation to a narrow use case.

From a user perspective, the transition is intended to be transparent and intuitive. The odds attached to the original bet remain in place and the bettor continues to follow the outcome with the same level of interest. For operators, the automation reduces the need for customer support intervention while providing a clear and rules-based approach to bet settlement.

Coverage across elite football competitions

EveryMatrix has confirmed that Pass The Stats will be available across multiple top tier football competitions. These include the English Premier League, the UEFA Champions League and the 2026 FIFA World Cup scheduled to take place during the summer.

By aligning the feature rollout with globally recognised tournaments, EveryMatrix is signalling its intention to support operators during periods of peak traffic and heightened scrutiny. High-profile competitions often attract casual bettors as well as experienced players which places additional emphasis on clarity and perceived fairness.

The inclusion of the FIFA World Cup is particularly significant. International tournaments typically feature squad rotation, injury management and tactical substitutions that can increase the likelihood of early player changes. In this context, Pass The Stats is positioned as a timely response to the realities of modern football.

Strengthening engagement and retention objectives

At its core, Pass The Stats has been framed as an engagement-driven feature. By keeping bets alive for longer periods, the feature aims to enhance in-play excitement and reduce frustration that can lead to disengagement.

For operators, this translates into potential improvements in acquisition and retention metrics. Player experiences that are perceived as fair and innovative are more likely to generate repeat usage and positive sentiment. This is particularly relevant for Tier-1 operators that operate in competitive regulated markets where differentiation increasingly depends on product depth rather than promotional intensity alone.

EveryMatrix has emphasised that the feature has been designed with scalability in mind. Its turnkey sportsbook platform serves a global client base with varying regulatory environments. As such, Pass The Stats has been developed to integrate smoothly without introducing unnecessary operational complexity.

Part of a broader sportsbook feature ecosystem

Pass The Stats joins an extensive suite of sportsbook features already available within the EveryMatrix platform. These include 11 sport pre-live and live Bet Builder functionality, Early Cash Out, Partial Cash Out, Auto Cash Out, Early Payout and Odds Boost.

Rather than positioning the feature as a standalone innovation, EveryMatrix has integrated it into a broader ecosystem designed to give operators flexibility in how they structure their betting experience. This layered approach allows operators to combine multiple tools to suit their specific audience profiles and market strategies.

By continuing to expand its feature set, EveryMatrix reinforces its position as a technology provider focused on long-term product evolution rather than short-term enhancements.

Building on a milestone year for the sportsbook platform

The launch of Pass The Stats follows what EveryMatrix has described as a milestone year in 2025 for its sportsbook division. During that period, the platform covered approximately 2.45 million live betting events, underlining its capacity to handle high volumes of real-time data and transactions.

The company also confirmed that its turnkey sportsbook technology was selected by several Tier-1 operators including the Danish market leader Danske Spil. Such partnerships are often viewed as a validation of platform robustness and compliance capabilities, particularly in tightly regulated jurisdictions.

Operationally, the sportsbook platform is reported to process more than 1.5 million daily bets. This scale places additional emphasis on automation and reliability which are critical considerations when introducing new features that directly affect bet settlement.

Leadership perspective on strategic priorities

Commenting on the rollout, Tor Skeie, CEO of OddsMatrix, highlighted the strategic importance of the new feature within the broader product roadmap.

“Adding Pass The Stats to our turnkey sportsbook platform puts us in a stronger position for what promises to be a huge football betting year.

“In this World Cup year it’s essential we keep expanding our proposition to meet the needs of our growing Tier-1 clients and their increasingly demanding end users.

“With Pass The Stats strengthening our sports betting offering, our sportsbook platform, processing over 1.5 million daily bets, becomes an ever more critical component of the EveryMatrix turnkey technology.”

The remarks underline a focus on client requirements and end user expectations rather than purely internal innovation targets. This alignment is particularly relevant as operators seek technology partners capable of supporting growth without introducing regulatory or reputational risk.

Preparing for increased scrutiny and expectations

As football betting volumes rise, so too does scrutiny from regulators, media and consumers. Features that alter traditional bet settlement processes must be implemented with clear rules and transparent communication. EveryMatrix has indicated that Pass The Stats operates within predefined parameters designed to avoid ambiguity.

By keeping original odds intact and applying a consistent substitution logic, the feature seeks to balance player protection with operational fairness. This approach reduces the likelihood of disputes while supporting a positive betting experience.

From a legal and compliance perspective, such clarity is essential. Operators relying on turnkey solutions must be confident that innovations do not expose them to unnecessary risk or customer dissatisfaction.

Industry visibility at ICE 2026 Barcelona

EveryMatrix has confirmed its presence at ICE 2026 Barcelona, where it will exhibit from 19 to 21 January at stand 2Q50. The event provides an opportunity for operators and industry stakeholders to engage directly with the company and explore new features including Pass The Stats in greater detail.

Major trade shows often serve as a platform for live demonstrations and strategic discussions. For EveryMatrix, ICE 2026 represents a timely opportunity to showcase its readiness for a football-heavy year and to reinforce relationships with existing and prospective clients.

Looking ahead to a defining football cycle

The introduction of Pass The Stats signals EveryMatrix’s intention to remain proactive as football betting continues to evolve. Rather than reacting to market pressures, the company appears to be anticipating player expectations and operational realities associated with high substitution rates and fast-paced in-play betting.

As the industry moves toward greater personalisation and fairness-driven design, features that extend engagement without compromising integrity are likely to gain traction. In this context, Pass The Stats can be viewed as a measured and pragmatic innovation that aligns with both commercial objectives and user experience priorities.

With a demanding calendar ahead and a global audience tuning in, EveryMatrix enters the coming football cycle positioned to support operators seeking stability, flexibility and product depth.

Conclusion

The launch of Pass The Stats marks a measured and strategically aligned step in EveryMatrix’s ongoing effort to refine the sportsbook experience at a time when football betting volumes and player expectations are reaching new heights. By addressing the long-standing issue of early substitutions in player-based markets, the feature introduces a clearer and more resilient betting framework that prioritises continuity, fairness and engagement without altering fundamental pricing principles.

As the industry prepares for a packed calendar of elite football competitions including the 2026 FIFA World Cup, innovations that balance user experience with operational certainty are likely to become increasingly important. Pass The Stats reflects an approach that is focused on practical improvement rather than disruptive change, reinforcing confidence among operators and bettors alike. Within a broader ecosystem of established sportsbook tools, the feature strengthens EveryMatrix’s position as a technology provider capable of supporting Tier-1 operators through periods of heightened demand while maintaining stability, transparency and long-term value.

FAQs

What is Pass The Stats in football betting?
Pass The Stats is a sportsbook feature that transfers a player-based bet to a replacement player if a substitution occurs during a match.

How does Pass The Stats affect betting odds?
The original odds remain unchanged when the bet is transferred to the substitute player.

Which bet types support Pass The Stats?
The feature applies to stat-based player bets including goalscorer, assists, shots and cards.

Does the bettor need to take action when a substitution happens?
No action is required as the transfer is handled automatically by the system.

Which competitions will include Pass The Stats?
It will be available across major competitions such as the English Premier League, the Champions League and the 2026 FIFA World Cup.

Is Pass The Stats available for live betting?
Yes the feature applies to both pre-match and in-play betting environments.

Why did EveryMatrix introduce this feature?
The feature was developed to reduce frustration caused by early substitutions and to enhance player engagement.

How does Pass The Stats benefit operators?
It supports retention and satisfaction while reducing customer support queries related to early bet losses.

Is Pass The Stats part of the EveryMatrix turnkey sportsbook?
Yes it is fully integrated into the EveryMatrix turnkey sportsbook platform.

Where can operators learn more about Pass The Stats?
EveryMatrix will present the feature at ICE 2026 Barcelona during its exhibition at stand 2Q50.