GamCare Appoints Victoria Corbishley as New CEO

GamCare, the UK’s leading charity dedicated to assisting individuals affected by gambling-related harm, has officially appointed Victoria Corbishley as its new Chief Executive Officer. With a distinguished background in healthcare transformation and service management, she assumes this role at a crucial juncture for the sector. Her appointment reflects a strategic move by GamCare to reinforce its leadership and broaden its impact in the ever-evolving landscape of gambling support services.

Extensive Experience in Healthcare Leadership

Victoria Corbishley brings a wealth of expertise to her new position, having previously served as Senior Director of Health and Care at the British Red Cross. In this capacity, she led substantial national health initiatives and played a pivotal role in shaping community service strategies across the United Kingdom. Her professional journey also includes notable contributions to the National Health Service (NHS), the voluntary sector, and healthcare innovation organisations, with a focus on delivering patient-centric, data-driven care solutions.

Her leadership track record is marked by her ability to manage complex healthcare ecosystems, implement large-scale service improvements, and develop intervention models designed to support vulnerable individuals. Her unwavering commitment to accessibility and inclusivity aligns seamlessly with GamCare’s mission to provide high-quality, evidence-based support to those affected by gambling-related challenges.

The Rising Demand for Gambling Harm Support

As the gambling industry in the UK continues to expand, the associated risks and challenges also intensify. The increasing prevalence of problem gambling has brought greater awareness to its adverse effects on mental health, financial stability, and personal relationships. Recognising the urgency of these issues, GamCare plays a critical role in providing intervention, treatment, and educational programmes to mitigate the harmful consequences of gambling.

Recent data highlights the pressing need for GamCare’s services. Over the past year alone, the organisation’s National Gambling Helpline received more than 55,000 calls and online interactions from individuals seeking guidance and support. Additionally, GamCare delivered over 9,100 structured treatment sessions and referred more than 7,100 individuals to regional support providers. Its educational initiatives also reached 64,000 people, reinforcing the charity’s commitment to prevention and public awareness.

A Strategic Vision for the Future

As she steps into her new role, Victoria Corbishley has outlined her vision for GamCare’s future. She aims to enhance the accessibility of the charity’s services, foster stronger partnerships with key stakeholders, and drive forward innovative approaches to tackling gambling-related harm. Speaking about her appointment, she stated:

“I am honoured to join GamCare at this crucial time. These statistics underscore the essential role that GamCare plays in supporting those affected by gambling harms. My focus will be on ensuring GamCare remains a leader in delivering life-changing interventions while working closely with partners across the NHS and the wider sector to shape the future of gambling harm prevention and treatment.”

This statement encapsulates her commitment to strengthening GamCare’s ability to deliver impactful, life-changing services while ensuring that those in need receive timely and effective support.

Strengthening Collaborations and Expanding GamCare’s Influence

GamCare’s Chair, Margot Daly, expressed confidence in Victoria Corbishley’s leadership, emphasising the significance of partnerships in expanding the charity’s impact. She highlighted how collaboration with the NHS and key governmental bodies will be central to GamCare’s strategic direction moving forward:

“As GamCare navigates the evolving landscape, Victoria’s leadership will be instrumental in strengthening our collaborations with the NHS, as well as UKRI and OHID as the new prevention commissioner. Her strategic mindset, operational expertise, and commitment to innovation align perfectly with our mission. I look forward to working with Victoria as we continue to expand GamCare’s impact and ensure our services remain responsive to the needs of those we support.”

With the UK’s gambling laws and regulatory framework undergoing continuous reviews, GamCare’s ability to adapt and collaborate with policymakers, healthcare providers, and support organisations will be instrumental in shaping the future of responsible gambling.

Expanding Education and Prevention Initiatives

One of GamCare’s top priorities under Victoria’s leadership will be the expansion of its education and prevention programmes. Raising awareness of gambling-related risks, particularly among young people and vulnerable demographics, remains at the heart of the charity’s work. By providing accessible information and resources, GamCare seeks to empower individuals to make informed decisions regarding gambling.

The organisation has already built a strong presence within educational institutions, offering interactive workshops, awareness campaigns, and training sessions for schools, universities, and workplaces. These initiatives not only foster awareness but also serve as an early intervention measure, enabling individuals to identify warning signs of problem gambling before they escalate.

Enhancing Digital Accessibility and Support Services

With the increasing prominence of online gambling, digital support services have become more important than ever. Recognising this, GamCare is prioritising the development of its digital resources to ensure that individuals facing gambling-related harm have easy access to confidential, round-the-clock assistance. This includes expanding its live chat services, self-help tools, and virtual support networks.

By leveraging technology, GamCare aims to bridge accessibility gaps, allowing individuals—regardless of their location or circumstances—to connect with trained professionals and support groups. This shift toward digital-first support also ensures that GamCare remains adaptable to the evolving gambling landscape, where mobile and online gambling continue to surge in popularity.

Conclusion

Victoria Corbishley’s appointment as GamCare’s new CEO marks a significant milestone in the organisation’s ongoing efforts to tackle gambling harm. With her extensive expertise in healthcare transformation and strategic leadership, she is well-positioned to guide GamCare into its next phase of growth and innovation. As gambling-related issues continue to evolve, GamCare remains steadfast in its mission to provide top-tier, evidence-based support services to individuals and communities affected by gambling harm.

Through strengthened collaborations, expanded educational initiatives, and enhanced digital accessibility, GamCare is set to play an even greater role in shaping the future of responsible gambling in the UK. Under Victoria’s leadership, the charity will continue to be a beacon of hope for those seeking support, ensuring that help is available whenever and wherever it is needed.

FAQs

What is GamCare’s role in the UK gambling industry?
GamCare is a leading charity providing support, education, and treatment services for individuals affected by gambling harm across the UK.

Who is Victoria Corbishley?
Victoria Corbishley is the newly appointed CEO of GamCare, bringing extensive experience in healthcare transformation and service delivery.

What experience does Victoria Corbishley bring to GamCare?
She has held leadership roles in the British Red Cross and NHS, focusing on health system improvements and supporting vulnerable populations.

Why is GamCare’s work important?
With the rise of gambling-related harm, GamCare provides crucial support through helplines, treatment services, and educational programmes.

How does GamCare support individuals affected by gambling harm?
GamCare offers a National Gambling Helpline, structured treatment sessions, self-help tools, and referrals to regional support providers.

What is GamCare’s National Gambling Helpline?
It is a free, confidential support service offering guidance, counselling, and information to individuals affected by gambling harm.

How many people did GamCare help last year?
In the past year, GamCare received over 55,000 calls and chats, delivered 9,100 treatment sessions, and reached 64,000 people through education programmes.

How does GamCare collaborate with the NHS and other organisations?
GamCare works closely with the NHS, UKRI, and OHID to develop effective gambling harm prevention and treatment strategies.

What resources does GamCare offer for gambling harm prevention?
GamCare provides online self-help tools, educational materials, training workshops, and support groups to raise awareness and prevent gambling-related harm.