GameOn hires Fana Colette to boost social media services for iGaming

GameOn has appointed Fana Colette as Senior Social Media Manager as the B2B marketing agency continues expanding its social media services for clients across the iGaming industry.

The company confirmed that Colette joins from Gambling.com Group, where she reportedly played a role in growing the company’s social media channels to “tens of thousands of followers.” According to GameOn, her work combined audience engagement, creative storytelling and commercially focused content strategies.

The appointment comes at a time when social media has become increasingly important for operators, suppliers and affiliate businesses seeking stronger digital visibility in competitive international markets. GameOn stated that Colette’s arrival will strengthen its ability to provide structured, audience-focused social media planning supported by senior leadership and strategic oversight.

Social media continues to grow in importance

The iGaming industry has experienced significant changes in digital marketing over recent years. Social media platforms are no longer viewed simply as promotional tools. Instead, they are now considered important channels for customer engagement, brand positioning and audience development.

Operators, suppliers and affiliate brands are increasingly using platforms such as LinkedIn, X, Instagram and TikTok to build visibility, strengthen customer trust and maintain audience engagement. As competition continues to intensify across regulated and international markets, many companies are investing more heavily in long-term communication strategies rather than relying only on short promotional campaigns.

Industry marketing strategies have also evolved beyond basic advertising. Businesses are now focusing on data analysis, audience behavior, content performance and brand reputation management. This shift has increased demand for experienced professionals who can combine creative content with measurable business objectives.

GameOn indicated that Colette’s appointment reflects this growing demand for more advanced and professionally managed social media strategies within the iGaming sector.

Fana Colette joins from Gambling.com Group

Before joining GameOn, Colette worked at Gambling.com Group, a company active within the online gaming and affiliate marketing industry. According to GameOn, she contributed to the growth of the company’s social media presence by helping develop audience-focused campaigns and engagement strategies.

The agency stated that her experience includes content planning, social media growth and strategic communication across multiple platforms. Such expertise has become increasingly valuable as businesses seek stronger online visibility while also maintaining consistent messaging and audience engagement.

GameOn noted that Colette’s professional background aligns with the company’s broader approach to social media marketing, which focuses on combining commercial objectives with creative storytelling and audience-focused communication.

The company also explained that Colette will work closely with existing clients while leading social media strategy development for new accounts entering the agency’s portfolio.

GameOn responds to rising demand

The appointment appears to form part of GameOn’s wider expansion strategy as demand grows for specialist marketing support within the iGaming sector.

Competition between gaming brands has intensified significantly in recent years, particularly within online casino, sports betting and affiliate markets. As a result, many businesses are seeking new ways to stand out while maintaining consistent communication with customers and industry audiences.

Social media has become one of the most important tools for achieving these goals. Marketing agencies are now expected to provide not only content creation but also strategic planning, campaign management, audience research and performance monitoring.

GameOn suggested that adding senior-level expertise to its social media division will help the agency respond to evolving client expectations and increasingly sophisticated marketing requirements.

Industry observers have also noted that social media communication within regulated industries requires careful planning. Companies must balance promotional activity with responsible messaging, compliance awareness and reputation management. This has increased the importance of experienced leadership within marketing teams.

Leadership comments on the appointment

Lizzie Thomas, Head of Social Media at GameOn, commented on the appointment and highlighted the company’s focus on strengthening its strategic social media services.

“Bringing Fana on board allows us to support the growing demand for sophisticated, senior-led social strategies.

“Her experience in building social profiles from the ground up and developing content that resonates with audiences aligns perfectly with how we approach social at GameOn.”

The company described the appointment as part of its ongoing efforts to provide clients with long-term communication support tailored specifically to the needs of the iGaming industry.

Many businesses operating in the sector are now placing greater emphasis on digital brand identity and direct audience communication. Social media strategies are increasingly expected to contribute not only to engagement levels but also to customer retention and overall brand credibility.

Fana Colette discusses her new role

Fana Colette also shared comments regarding her move to GameOn and her perspective on the role of social media within modern marketing strategies.

“I’m excited to be joining GameOn at such a dynamic time for the business.

“Social media is such an important part of how brands build visibility, trust and engagement and I’m looking forward to helping clients create content that is both strategically grounded and creatively strong.

“GameOn has a clear understanding of the iGaming space and I’m excited to contribute to that with thoughtful, audience-focused social work.”

Her comments reflect wider trends across the digital marketing sector, where businesses are placing greater value on communication strategies that balance creativity with measurable commercial outcomes.

Professionals working within regulated sectors such as iGaming are increasingly expected to understand platform trends, audience behavior and changing digital policies while also maintaining clear and responsible brand messaging.

Agencies compete through specialist services

The growing role of social media has also intensified competition among marketing agencies serving the gaming industry. Many agencies are expanding their specialist service offerings to attract operators, suppliers and affiliate businesses seeking tailored communication support.

Social media management now extends beyond posting promotional updates. Clients increasingly expect agencies to provide strategic planning, audience analysis, campaign reporting and long-term content development designed to strengthen brand identity across multiple markets.

GameOn’s decision to strengthen its social media leadership team may indicate confidence in the long-term importance of digital audience engagement within the gaming sector. The company’s latest appointment also reflects broader market conditions where businesses continue investing in communication strategies that support visibility, engagement and commercial growth.

Conclusion

GameOn’s appointment of Fana Colette as Senior Social Media Manager highlights the growing importance of experienced digital communication leadership within the iGaming industry. As operators, suppliers and affiliate businesses continue competing for audience attention, social media strategies are becoming increasingly central to long-term marketing and brand development efforts.

With previous experience at Gambling.com Group, Colette brings industry knowledge and audience engagement expertise to the role. Her appointment is expected to support GameOn’s efforts to deliver more structured, audience-focused and commercially aligned social media services for clients operating in competitive digital markets.

The move also reflects wider industry trends, where businesses are investing more heavily in communication strategies that combine creativity, strategic planning and measurable engagement. As social media platforms continue evolving, experienced professionals are likely to play an increasingly important role in shaping how gaming brands connect with audiences around the world.

FAQs

What position has Fana Colette joined at GameOn?
Fana Colette has joined GameOn as Senior Social Media Manager.

Where did Fana Colette work before joining GameOn?
She previously worked at Gambling.com Group.

What type of company is GameOn?
GameOn is a B2B marketing agency that works with businesses in the iGaming sector.

Why is social media important in the iGaming industry?
Social media helps brands improve visibility, strengthen audience trust and increase engagement across digital platforms.

What responsibilities will Fana Colette have at GameOn?
She will lead social media strategies, support existing clients and oversee planning for new accounts.

What did GameOn say about Colette’s previous achievements?
The company stated that she helped grow social media channels to “tens of thousands of followers.”

Who commented on the appointment from GameOn?
Lizzie Thomas, Head of Social Media at GameOn, commented on the appointment.

What marketing trends are influencing the iGaming sector?
Companies are increasingly investing in audience-focused communication, strategic content planning and digital engagement.

Why are agencies expanding social media services?
Agencies are responding to growing demand for specialized digital communication and audience engagement strategies.

What does this appointment suggest about the industry?
The appointment highlights the increasing importance of strategic social media leadership within the global iGaming market.