Games Global Strikes Exclusive Deal with UFC

Games Global Strikes Exclusive Deal with UFC

Games Global, a leading player in the iGaming industry, has announced a landmark partnership with the Ultimate Fighting Championship (UFC), the premier mixed martial arts organization globally. This strategic collaboration is set to revolutionize the landscape of interactive entertainment by introducing a series of UFC-themed slot titles, capitalizing on the immense popularity and global appeal of both brands.

The Partnership Unveiled:

The partnership between Games Global and UFC marks a pivotal moment in the evolution of both industries. Under the terms of the agreement, Games Global secures exclusive rights to develop and produce a range of immersive slot titles inspired by the electrifying world of UFC. Spanning a period of three years, this collaboration sets the stage for a series of innovative gaming experiences that promise to captivate audiences worldwide. The first of these UFC-themed slot titles is scheduled for a global release in July, following an exclusive soft launch in May to generate anticipation and excitement among fans.

The Power of UFC:

UFC stands as a titan in the realm of sports entertainment, boasting a global fan base that transcends geographical boundaries. With over 700 million fans worldwide and an impressive social media following of approximately 260 million, UFC’s influence permeates every corner of the globe. The organization’s commitment to delivering high-octane, adrenaline-fueled spectacles has solidified its position as a cultural phenomenon, with more than 40 live events held annually in prestigious arenas across the world.

Synergy in Target Audience:

The strategic alignment of target audiences between UFC and Games Global forms the cornerstone of this groundbreaking partnership. Both entities cater to audiences seeking immersive, action-packed experiences that resonate on a visceral level. By tapping into UFC’s passionate fan base, Games Global aims to elevate the gaming experience to new heights, offering fans an opportunity to engage with their favorite sport in a whole new dimension.

Collaborative Opportunities:

Beyond the development of UFC-themed slot titles, the partnership between Games Global and UFC presents a myriad of collaborative opportunities aimed at enhancing fan engagement and expanding reach. From co-branded marketing campaigns to exclusive in-game content, the collaboration seeks to leverage the strengths of both brands to create synergies that resonate with audiences worldwide. By harnessing UFC’s global marketing ecosystem, Games Global aims to amplify the visibility and success of its gaming offerings, while providing UFC fans with an unparalleled gaming experience.

Statements from Key Figures:

Andy Booth, Chief Product Officer at Games Global, expressed unwavering enthusiasm about the partnership, emphasizing the opportunity to immerse millions of UFC enthusiasts in the world of online gaming. “Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years,” said Booth. “This exclusive deal allows us to develop UFC-themed online slots for millions of UFC fans who share our passion for action and excitement.” Tracey Bleczinski, Senior Vice President of Licensing at UFC, echoed Booth’s sentiments, highlighting the innovative approach to fan engagement through interactive gaming content. “At UFC, we’re always looking for innovative ways to engage with our passionate fan base around the world,” said Bleczinski. “This exciting new partnership with Games Global allows us to bring the intensity and energy of the Octagon to life through unique UFC-themed slot titles.”

Future Prospects:

As anticipation mounts for the release of the inaugural UFC-themed slot title, both Games Global and UFC are poised to redefine the intersection of sports and gaming entertainment. With a shared commitment to delivering world-class experiences, this partnership heralds an exciting chapter in the evolution of interactive entertainment. As fans eagerly await the unveiling of these immersive gaming experiences, Games Global and UFC are committed to pushing the boundaries of innovation, creativity, and engagement, ensuring that every player feels the thrill of stepping into the Octagon from the comfort of their own home.

Expanding the Horizon:

Beyond the initial slate of UFC-themed slot titles, the partnership between Games Global and UFC opens the door to a multitude of creative possibilities. With access to UFC’s extensive library of iconic moments, legendary fighters, and electrifying matchups, Games Global has a wealth of material to draw upon in creating immersive gaming experiences that resonate with fans. From recreating historic bouts to introducing new gameplay mechanics inspired by the strategies and tactics of UFC fighters, the potential for innovation and excitement is limitless.

Exploring New Territories:

In addition to traditional slot titles, the partnership between Games Global and UFC presents an opportunity to explore new avenues of interactive entertainment. From virtual reality experiences that place players in the heart of the Octagon to mobile games that allow fans to compete against each other in real-time, the collaboration opens doors to a diverse array of gaming experiences. By leveraging the latest technologies and platforms, Games Global and UFC aim to create immersive, engaging experiences that appeal to fans of all ages and skill levels.

Community Engagement:

Central to the success of any gaming venture is the sense of community and camaraderie it fosters among players. With UFC’s passionate fan base and Games Global’s expertise in community building, the partnership is uniquely positioned to cultivate a vibrant and inclusive gaming community. Through forums, social media channels, and live events, players will have the opportunity to connect with fellow fans, share strategies, and celebrate their love for UFC and gaming. By fostering a sense of belonging and camaraderie, Games Global and UFC aim to create an enduring legacy that extends far beyond the confines of the virtual world.

Innovative Marketing Strategies:

In the hyper-competitive world of online gaming, effective marketing is essential to success. With UFC’s global reach and Games Global’s marketing expertise, the partnership has the potential to reach audiences on a scale never before seen in the gaming industry. From targeted advertising campaigns to exclusive promotional events, the collaboration aims to generate buzz and excitement around each new release. By harnessing the power of social media, influencer partnerships, and traditional marketing channels, Games Global and UFC seek to create a marketing juggernaut that captures the attention of fans around the world.

Technical Excellence:

At the heart of every great gaming experience lies technical excellence. With Games Global’s track record of delivering high-quality gaming content and UFC’s commitment to excellence in every aspect of its operations, players can expect nothing less than perfection from each UFC-themed slot title. From stunning graphics and immersive sound design to seamless gameplay and intuitive controls, every aspect of the gaming experience is meticulously crafted to deliver maximum enjoyment and immersion. By pushing the boundaries of what is possible in interactive entertainment, Games Global and UFC aim to set new standards of excellence that inspire and delight players around the world.


The partnership between Games Global and UFC represents a convergence of two dynamic industries, poised to redefine the landscape of interactive entertainment. With a shared commitment to innovation, creativity, and excellence, Games Global and UFC are primed to deliver a series of groundbreaking gaming experiences that captivate audiences worldwide. As fans eagerly anticipate the release of the first UFC-themed slot title, the stage is set for a new era of gaming excitement, where the thrill of the Octagon comes to life in the palm of your hand.


What type of content will Games Global develop under the partnership with UFC?
Games Global will develop a series of immersive UFC-themed slot titles, drawing inspiration from the electrifying world of mixed martial arts.

How long is the partnership between Games Global and UFC?
The partnership between Games Global and UFC spans a period of three years, during which Games Global will exclusively produce UFC-themed slot titles.

When is the first UFC-themed slot title set for release?
The first UFC-themed slot title is scheduled for a global release in July, following an exclusive soft launch in May to generate anticipation among fans.

What distinguishes UFC as a sports brand?
UFC stands out as a premier sports brand due to its global reach, with over 700 million fans worldwide, and its commitment to delivering high-octane, adrenaline-fueled spectacles through over 40 live events annually.

How many social media followers does UFC have?
UFC boasts an impressive social media following of approximately 260 million across various platforms, making it one of the most followed sports brands globally.

In how many countries does UFC broadcast its events?
UFC broadcasts its events to over 170 countries, reaching an audience of more than 975 million TV households worldwide.

What strategic advantage does Games Global see in partnering with UFC?
Games Global recognizes the strategic advantage of partnering with UFC in accessing its passionate fan base and leveraging its global marketing ecosystem to amplify the visibility and success of its gaming offerings.

Who is Andy Booth, and what is his role in Games Global?
Andy Booth serves as the Chief Product Officer at Games Global and plays a pivotal role in spearheading the development and implementation of gaming initiatives, including the UFC-themed slot titles.

What is the significance of the soft launch preceding the global release of the UFC-themed slot titles?
The soft launch preceding the global release allows Games Global to gauge player feedback, address any potential issues, and generate excitement and anticipation among fans before the official release of the UFC-themed slot titles.

How does UFC plan to promote the launch of the games developed by Games Global?
UFC plans to promote the launch of the games through its extensive marketing channels, including social media, live events, and collaborations with influencers, leveraging its vast reach to engage fans and drive excitement around the gaming offerings.


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