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How to Optimize Your Website for Google’s Page Experience Update

How to Optimize Your Website for Google's Page Experience Update
by
March 1, 2021
in OFF-PAGE SEO, ON-PAGE SEO
189

Google Page Experience Update: The Essential Guide for 2021 and Beyond

Google’s page experience update is all set to launch in May 2021. This update will take into account the expected user experience of a specific web page when ranking it in search results. This is an important shift as Google is putting more emphasis on user experience as a ranking factor. In this article, we’ll explore what the page experience update is, why it’s important, and how you can prepare for it.

What is Page Experience?

To understand how a user will perceive the experience of a specific web page, Google will evaluate a set of signals. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. Additionally, it also includes metrics in Google’s Web Vitals to do with a site’s loading speed, interactivity, and visual stability.

Why is Page Experience Important?

Page experience is important because it affects how users interact with your website. Users are more likely to stay on your website and convert if they have a good user experience. Google wants to make sure that their search results are delivering the best user experience possible. This means that websites that have a better page experience will rank higher in search results. As a result, optimizing for page experience is important for both SEO and user engagement.

How to Prepare for the Page Experience Update?

To prepare for the page experience update, website owners should take the following steps:

  1. Optimize for mobile: Ensure that your website is mobile-friendly as mobile-friendliness is an important page experience signal.
  2. Improve page speeds: Improving your website’s loading speed is crucial to providing a good user experience.
  3. Use relevant CTAs: Use relevant calls-to-action (CTAs) to help guide users towards the desired action.
  4. Optimize images: Use search-friendly alt text for images while doing on-page optimization of your website.
  5. Secure website: Implement relevant schema tags on the website to secure it from any vulnerability.
  6. Review the Core Web Vitals report in Google Search Console: This report gives you an idea of how your website is performing in terms of page experience.
  7. Make use of PageSpeed Insights tool by Google: This tool will help you to understand how your website stacks up in terms of page experience.

How are We Helping Our Clients with the Page Experience Update?

To help our clients with the page experience update, we have taken the following steps:

  1. Implement search-friendly alt texts for images while doing on-page optimization of your website.
  2. Implement relevant schema tags on the website.
  3. We have updated our SEO Audit Reports to bring back the Mobile and Desktop Page Speed Insights sections, which are a critical part in improving the Page Speed experience for users.
  4. Our Audit also shows the Website HTTPS (secure website) status which is a critical ranking factor in relation to this update.

Conclusion

The page experience update is an important shift for Google as they place more emphasis on user experience as a ranking factor. Website owners must take steps to optimize their website for page experience to ensure that they rank well in search results. By following the steps outlined in this article, you can ensure that your website is ready for the page experience update.

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I am an avid Blogger and Writer with more than 6 years of experience with Content Writing. An Online Marketing expert specializing in Blog writing, Article writing, Website content, SEO specific Keyword content and much more. Education B.A. - business management, York University, Canada, Graduated 2016.

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