LiveScore teams up with Enteractive to win back players

LiveScore Group, a leading global provider of sports updates and online sportsbook operations, has recently announced a strategic partnership with Enteractive, a renowned industry leader specializing in player conversion and reactivation services. This collaboration is designed to significantly boost active player engagement across LiveScore Group’s sportsbook brands, LiveScore Bet and Virgin Bet, by deploying tailored reactivation campaigns targeted at lapsed and inactive users.

Expanding player reactivation efforts with Enteractive

In an increasingly competitive iGaming market, reactivating lapsed players is a crucial strategy for sustained growth and revenue generation. LiveScore Group has recognized this need and engaged Enteractive to complement its existing Customer Relationship Management (CRM) services. Enteractive will focus on creating bespoke activation campaigns, aimed at encouraging registered but non-funded account holders to engage with the platform and incentivizing dormant players to return.

Enteractive’s unique approach combines advanced technology with personalized human outreach, making it a preferred choice for operators looking to deepen player engagement. This partnership extends across LiveScore Group’s two prominent brands: LiveScore Bet, which serves customers in the United Kingdom, Ireland, Bulgaria, and Nigeria, and Virgin Bet, which operates exclusively within the UK market.

The LiveScore Bet and Virgin Bet experience

LiveScore Bet has recently undergone a platform refresh to offer a more engaging betting experience, fully integrated within the broader LiveScore ecosystem. By combining real-time sports updates with dynamic sportsbook and casino offerings, LiveScore Bet aims to deliver a seamless and enjoyable experience to bettors in multiple jurisdictions.

Virgin Bet utilizes the well-known Virgin brand to offer a modern, easy-to-navigate sportsbook and casino experience specifically designed for UK bettors. The platform prioritizes a seamless user interface alongside strong responsible gaming measures, reflecting the group’s dedication to creating a secure and enjoyable gambling atmosphere.

Dominic Vye, Director of LiveScore Bet and Virgin Bet, commented on the partnership: “Partnering with Enteractive allows us to broaden our service offerings and engage our audience in new and exciting ways. Enteractive’s personalised approach to player engagement stands out in its ability to deliver real impact. This one-on-one approach will help us re-engage audience segments which we’ve found respond better to the more personal touch.”

Enteractive’s approach to player engagement

Enteractive has built a reputation as one of the top global revenue generators in the iGaming sector, largely due to its proprietary (Re)Activation Cloud™ technology platform. This platform enables rapid and seamless integration with operator databases, facilitating targeted outreach to lapsed players by native-speaking agents through direct phone engagement.

Pedram Padidar, Chief Operating Officer of Enteractive, emphasized the importance of personalization in effective player reactivation: “LiveScore Group has built a strong ecosystem for sports fans and bettors alike, and we’re pleased to bring our expertise into that space. Effective reactivation isn’t just about re-contacting players, it’s about knowing when and how to engage in ways that feel relevant and personal. That’s where we can add real value. Our role will be to complement their CRM strategy with a more personal approach, helping to reconnect with players in a way that puts the user experience first.”

This human element in player outreach sets Enteractive apart in an industry where automated messages and impersonal communications often dominate. Native-speaking call agents engage with players across multiple time zones, ensuring a culturally sensitive and personalized dialogue that is more likely to resonate with individuals and encourage a return to betting activity.

Proven results and industry impact

Enteractive’s effectiveness is evidenced by the impressive results it delivers for its partners. Over the past year, Enteractive engaged more than 12 million players worldwide, achieving a remarkable return on investment of over 350%. This translated into more than €60 million in additional revenue for global iGaming operators. On average, Enteractive converts over 20,000 players every month for a diverse range of leading operators, underscoring its capacity to deliver consistent, measurable outcomes.

The scale and success of Enteractive’s operations demonstrate the growing importance of targeted player reactivation as a key revenue driver in the iGaming industry. As operators strive to maintain player loyalty and maximize lifetime value, partnerships such as this one with LiveScore Group represent a proactive and strategic approach to player retention.

The importance of responsible and personalized engagement

Both LiveScore Group and Enteractive emphasize the significance of responsible gaming practices alongside reactivation efforts. By fostering a responsible betting environment and prioritizing player well-being, the collaboration aims to create sustainable growth that benefits players and operators alike.

Moreover, the personalized outreach model reflects a shift in how operators engage with their customers. Instead of relying solely on digital communications, the use of real human interaction allows for better understanding of player needs, preferences, and concerns, ultimately leading to higher engagement rates and improved player satisfaction.

Looking ahead

The collaboration between LiveScore Group and Enteractive represents a significant advancement in improving the user experience across both the LiveScore Bet and Virgin Bet platforms. By combining technological innovation with human connection, this alliance seeks to set a new standard for player reactivation campaigns in the competitive sportsbook market.

As the iGaming sector continues to evolve with increasing regulatory scrutiny and heightened player expectations, operators must adopt multi-faceted strategies to maintain relevance and profitability. Reactivating lapsed players through personalized and timely engagement is a critical component of this approach.

LiveScore Group’s commitment to leveraging cutting-edge technology alongside Enteractive’s proven expertise positions both companies to achieve significant growth and strengthen their market presence.

Conclusion

The partnership between LiveScore Group and Enteractive represents a strategic and forward-thinking approach to player engagement in the highly competitive iGaming industry. Bringing together LiveScore Group’s reputable sportsbook brands and Enteractive’s established skills in personalized player reactivation, this partnership is strategically designed to foster substantial growth, strengthen player loyalty, and boost revenue generation. Importantly, both companies maintain a strong commitment to responsible gaming, ensuring that reactivation efforts prioritize player well-being alongside commercial objectives. As the market continues to evolve, such partnerships exemplify how technology and human interaction can be effectively blended to deliver a superior, user-centric betting experience that benefits operators and players alike.

FAQs

What is the main goal of the LiveScore Group and Enteractive partnership?
The partnership aims to increase player activity by reactivating lapsed accounts and engaging registered but inactive users through personalized campaigns.

How does Enteractive approach player reactivation differently?
Enteractive combines advanced technology with direct human contact via native-speaking agents, offering personalized outreach rather than automated messages.

Which LiveScore Group brands are involved in the reactivation campaigns?
LiveScore Bet and Virgin Bet are the two brands benefiting from the partnership, focusing on sportsbook and casino customers in various markets.

What regions do LiveScore Bet and Virgin Bet serve?
LiveScore Bet operates in the UK, Ireland, Bulgaria, and Nigeria, while Virgin Bet is available exclusively in the UK.

How does the partnership benefit players?
Players receive more relevant, personal communications encouraging safe and enjoyable betting experiences, with an emphasis on responsible gaming.

What technology does Enteractive use for its campaigns?
Enteractive uses its proprietary (Re)Activation Cloud™ platform for seamless integration and targeted outreach to lapsed players.

How successful has Enteractive been in generating revenue?
In the last year, Enteractive delivered over 350% ROI and generated more than €60 million in additional revenues for operators globally.

Why is personalized player engagement important?
Personalized engagement improves player satisfaction and response rates by addressing individual preferences and timing, making outreach more effective.

How does Enteractive support operators across different markets?
Enteractive employs native-speaking agents across all time zones to ensure culturally sensitive and effective player communication worldwide.

What is LiveScore Group’s commitment to responsible gaming?
LiveScore Group promotes a safe betting environment and integrates responsible gaming practices into its platforms to protect players and ensure sustainable growth.