Marc Burroughes joins EveryMatrix casino division

Marc Burroughes has been named Chief Commercial Officer (CCO) of the Casino division at EveryMatrix, a move that underscores the company's commitment to scaling its casino operations and maintaining its position as a frontrunner in the iGaming sector. With a strong reputation for fostering high-level commercial partnerships and delivering tailored gaming content to tier-1 operators, Burroughes steps into this leadership role at a pivotal time in the company’s expansion.

Leveraging nearly 20 years of industry expertise

Burroughes brings close to two decades of experience in the gaming industry, having held prominent commercial roles at well-known industry giants such as IGT, Light & Wonder, and OpenBet. Throughout his career, he has been at the forefront of commercial strategy, overseeing integrations between top-tier game developers and operators, managing large-scale content distribution, and establishing trusted relationships with some of the industry's biggest players.

His extensive background in the B2B sector of iGaming, particularly in integrating innovative gaming solutions and navigating regulated markets, gives him a distinct advantage in leading EveryMatrix's Casino division into its next phase of development.

Reporting structure and leadership responsibilities

In this new role, Burroughes will report directly to Stian Enger, the CEO of EveryMatrix's Casino business unit. As part of his remit, he will spearhead the overarching commercial strategy for CasinoEngine, the company’s premier casino integration platform. CasinoEngine has grown into a powerhouse in the market, enabling streamlined access to a vast portfolio of casino games, advanced bonus features, and real-time data tools.

In 2024, CasinoEngine recorded over €2.8 billion in Gross Gaming Revenue (GGR) and processed more than 73 billion individual game rounds. These impressive figures reflect not only the platform’s technical capabilities but also its ability to drive sustainable growth for its operator partners.

Driving innovation with EngageSuite and beyond

One of Burroughes' key responsibilities will be the rollout of EveryMatrix's upcoming EngageSuite, an advanced engagement ecosystem designed to help operators increase player loyalty, retention, and lifetime value. EngageSuite is expected to offer a suite of promotional and gamification tools that will integrate seamlessly with CasinoEngine, delivering enriched experiences for players and added value for operators.

Additionally, Burroughes will collaborate closely with internal product teams, including SlotMatrix and EveryMatrix Games, to develop and execute full-stack platform solutions. These collaborations aim to simplify the operational workload of clients by offering a unified, end-to-end service that includes games, aggregation, and player engagement features in a single package.

Executive endorsements and leadership vision

EveryMatrix CEO and Co-Founder Ebbe Groes expressed his confidence in Burroughes’ appointment:

“Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands.
As we continue to grow at pace, and as our casino business unit goes from strength-to-strength, we’re looking to accelerate this even further in the months and years ahead under Marc’s commercial leadership.”

For his part, Burroughes highlighted his belief in the platform's potential and his ambitions for the future:

“When the opportunity came to join EveryMatrix on their journey to rapid growth there was only one answer I could give.
The group’s casino division is among the best I’ve seen in my 17 years in the industry and it still has room to significantly grow. I want to maximise all the opportunities we’ve identified and I’m confident we can achieve some big targets.”

The role of CasinoEngine in shaping EveryMatrix's success

CasinoEngine is more than a content aggregator—it serves as the backbone of many tier-1 operators’ casino offerings. It provides access to thousands of games from hundreds of providers via a single integration, and includes rich features such as bonus management systems, player segmentation, and performance reporting dashboards.

Its high scalability, coupled with continuous compliance updates across regulated markets, makes it a go-to solution for operators looking to expand their offerings quickly and efficiently. With Burroughes at the helm, the commercial approach to CasinoEngine is set to be refined, targeted, and strategically aligned with emerging market opportunities.

Strengthening partnerships and platform solutions

Burroughes' strategic role also includes enhancing the cross-collaboration between EveryMatrix’s various verticals. SlotMatrix, the company's dedicated slot aggregation service, and EveryMatrix Games, the in-house development studio, will work under a unified vision to offer tailored platform solutions to operators. This integrated approach is expected to provide operators with a seamless ecosystem where game discovery, marketing, and user engagement operate under a centralized commercial strategy.

Preparing for market evolution

As regulatory frameworks continue to evolve across jurisdictions, having a seasoned executive who understands compliance, content demands, and regional market nuances is invaluable. Burroughes’ ability to navigate these dynamics ensures that EveryMatrix can proactively align its platform and services with future regulatory and technological changes.

With global markets becoming increasingly competitive, particularly in Europe and Latin America, EveryMatrix is positioning itself as a partner of choice for operators that value both stability and innovation. The CCO’s role will be essential in driving regional strategies and identifying growth areas.

Looking to the future

EveryMatrix has built a reputation as a reliable provider of cutting-edge gaming technology, and with the appointment of Marc Burroughes, it is doubling down on its commitment to excellence in service delivery and strategic expansion.

Burroughes’ leadership is expected to focus on several key areas:

• Expansion into newly regulated and high-growth territories
• Strengthening relationships with existing tier-1 clients
• Leveraging data and analytics for smarter commercial decisions
• Enhancing platform features to improve player engagement
• Streamlining internal collaboration between content and product teams

As the company embarks on this new chapter, stakeholders across the iGaming ecosystem will be watching closely to see how EveryMatrix evolves under his commercial leadership.

Conclusion

The appointment of Marc Burroughes as Chief Commercial Officer of EveryMatrix’s Casino division marks a decisive step forward for the company as it aims to solidify its position as a global leader in the iGaming industry. With nearly two decades of experience and a strong track record in managing tier-1 clients and delivering innovative platform solutions, Burroughes brings the strategic vision and commercial acumen needed to guide CasinoEngine through its next phase of growth. His leadership is expected to play a critical role in expanding the company’s market reach, enhancing client partnerships, and integrating advanced engagement technologies like EngageSuite. As EveryMatrix continues to evolve in a dynamic and competitive landscape, this strategic appointment sets the tone for a future defined by innovation, scalability, and sustained commercial success.

FAQS

Who is Marc Burroughes?
Marc Burroughes is the new Chief Commercial Officer of EveryMatrix's Casino division and a veteran executive with nearly 20 years in iGaming.

What is CasinoEngine?
CasinoEngine is EveryMatrix’s flagship casino platform that integrates games and tools from multiple providers into a single solution for operators.

What will Burroughes do as CCO?
He will lead commercial strategy, oversee client partnerships, support platform development, and guide the launch of new engagement tools.

Which companies has Burroughes worked for previously?
Before joining EveryMatrix, he held senior roles at IGT, OpenBet, and Light & Wonder.

What is the purpose of EngageSuite?
EngageSuite is an upcoming suite of gamification and engagement tools aimed at enhancing player retention and lifetime value.

How did CasinoEngine perform in 2024?
The platform generated €2.8 billion in GGR and processed over 73 billion game rounds for global clients.

What are SlotMatrix and EveryMatrix Games?
SlotMatrix is the company's aggregation solution for slot content, while EveryMatrix Games is the in-house game development studio.

Why is this appointment important?
It reflects the company's intent to strengthen its leadership, enhance commercial capabilities, and expand into new markets.

What markets is EveryMatrix targeting for growth?
Key focus areas include Europe, Latin America, and North America, particularly regulated and emerging markets.

How will Burroughes impact company strategy?
He will align internal teams, drive innovation, and help EveryMatrix deliver a unified, scalable platform offering to operators.