Pariplay’s Betting Partnership with Kero Gaming

Pariplay's Betting Partnership with Kero Gaming

In a monumental move poised to reshape the landscape of online sports betting, NeoGames S.A subsidiary Pariplay®, a renowned aggregator and content provider, has unveiled an unprecedented partnership with Kero Gaming (“Kero”). This strategic collaboration marks a significant milestone as it introduces cutting-edge sports betting options onto Pariplay’s esteemed Fusion® platform for the very first time.

Empowering the Fusion® Platform with Dynamic Sports Betting

Kero Gaming, a leading supplier of micro betting data feeds, products, and services, brings its state-of-the-art technology to the Fusion® platform. Through this integration, Kero’s comprehensive product suite will seamlessly merge with Pariplay’s esteemed aggregation platform, thereby enhancing the overall offering for players and operators alike.

Revolutionizing the Sports Betting Experience

At the core of Kero’s platform lies its groundbreaking micro betting technology, meticulously crafted to revolutionize the way players engage with sports events. By harnessing proprietary algorithms, Kero dynamically generates contextually relevant betting markets in real-time, enabling players to place wagers on individual plays or moments throughout matches. This innovative approach transforms the sports betting experience into a captivating and immersive journey, akin to the thrill of a live casino environment.

Expanding Content Variety on Fusion® Platform

The incorporation of Kero Gaming’s pioneering sports betting solutions further enriches the Fusion® platform’s already diverse content library. Pariplay’s unwavering commitment to delivering enhanced entertainment value to players in regulated markets worldwide is underscored by this groundbreaking partnership. With an unwavering focus on innovation and customer satisfaction, Pariplay continues to solidify its position as a trailblazer in the iGaming industry.

A Wealth of Gaming Content

The Fusion® aggregation offering boasts an extensive collection of over 14,000 games curated from more than 150 top-tier game developers. This vast selection ensures that players have unfettered access to a wide array of titles, ranging from timeless classics to the latest cutting-edge releases. Additionally, the platform features a suite of back-office conversion and retention tools, further enhancing player engagement and fostering loyalty.

Insights from Industry Leaders

Ashley Bloor, Director of Partnerships at Pariplay®, expressed unwavering enthusiasm about the collaboration, stating, “Our content deal with Kero Gaming Inc. demonstrates our position as one of the world’s pioneering gaming aggregators, and we are thrilled to be welcoming its portfolio onto the Fusion® platform. With both parties solidifying themselves as visionary forces in the industry, we are confident the partnership will spearhead success as we branch into new sports betting technologies and will resonate with players globally.”

Tomash Devenishek, CEO at Kero Gaming Inc., echoed Bloor’s sentiments, highlighting the shared vision and commitment to innovation. “We at Kero are continually striving to innovate and enhance the sports fan experience by integrating our advanced recommendation technology with real-time micro markets. Pariplay stands out as a leader, powering some of the most renowned global brands. Our shared clientele lays a solid foundation for this collaboration. This partnership represents a significant stride towards delivering exceptional sports betting products globally. We are thrilled to embark on this journey with Pariplay as our partner.”

Elevating the Player Experience Through Innovation

The integration of Kero Gaming’s micro betting technology onto the Fusion® platform signifies a paradigm shift in the online sports betting realm. By offering players the ability to engage with sports events at a granular level, the partnership between Pariplay® and Kero Gaming redefines the boundaries of interactive entertainment. Whether it’s wagering on the outcome of a specific play or predicting the next goal scorer, the Fusion® platform now caters to the diverse preferences of sports enthusiasts with unparalleled precision and excitement.

Unlocking New Revenue Streams for Operators

In addition to enhancing the player experience, the collaboration between Pariplay® and Kero Gaming presents lucrative opportunities for operators. By integrating Kero’s innovative sports betting solutions, operators can diversify their offerings and tap into new revenue streams. The Fusion® platform’s robust infrastructure and advanced back-office tools empower operators to optimize player engagement, drive conversions, and maximize lifetime value, thereby solidifying their position in the competitive iGaming market.

Sustainable Growth in Regulated Markets

As regulatory landscapes evolve worldwide, the importance of compliance and responsible gaming practices cannot be overstated. Both Pariplay® and Kero Gaming are committed to upholding the highest standards of integrity and regulatory compliance across all jurisdictions. By operating exclusively in regulated markets, the partnership ensures a safe and secure gaming environment for players while fostering sustainable growth for operators and stakeholders alike.

Charting the Course for Future Innovation

Looking ahead, the collaboration between Pariplay® and Kero Gaming paves the way for continued innovation and advancement in the iGaming industry. With a shared vision of pushing the boundaries of technological excellence, both companies are poised to introduce groundbreaking solutions that cater to the evolving needs of players and operators. Whether it’s harnessing the power of artificial intelligence or leveraging blockchain technology, the Fusion® platform remains at the forefront of innovation, driving positive change and shaping the future of online gaming.


In conclusion, the partnership between Pariplay® and Kero Gaming marks a pivotal moment in the evolution of online sports betting. By integrating Kero’s cutting-edge micro betting technology onto the Fusion® platform, both companies are poised to revolutionize the way players engage with sports events. This collaboration not only enhances the player experience but also presents lucrative opportunities for operators to diversify their offerings and drive revenue growth. As the gaming industry continues to evolve, Pariplay® and Kero Gaming remain committed to innovation, integrity, and responsible gaming practices. Together, they are charting the course for a future where interactive entertainment knows no bounds, setting new standards of excellence in the iGaming landscape.


What is the Fusion® platform?
The Fusion® platform, developed by Pariplay®, is a leading aggregation platform in the iGaming industry. It offers a wide range of casino games from various developers and includes tools for conversion and player retention.

What does Kero Gaming specialize in?
Kero Gaming is a supplier of micro betting data feeds, products, and services. It focuses on enhancing the sports betting experience through innovative technology and real-time betting markets.

How does Kero’s micro betting technology work?
Kero’s micro betting technology utilizes proprietary algorithms to create dynamic and contextually relevant betting markets in real-time. This allows players to bet on individual plays or moments during sports matches.

What does the partnership between Pariplay® and Kero Gaming entail?
The partnership involves integrating Kero Gaming’s sports betting solutions onto Pariplay’s Fusion® platform. This collaboration aims to enhance the platform’s offerings and provide players with a comprehensive sports betting experience.

What sets Fusion® platform apart from others in the industry?
The Fusion® platform distinguishes itself through its extensive content library, which includes over 14,000 games from more than 150 top-tier developers. Additionally, it offers back-office tools for conversion and player retention, contributing to a superior gaming experience.

How will the partnership benefit players?
Players will benefit from access to a wider range of sports betting options, thanks to the integration of Kero Gaming’s solutions onto the Fusion® platform. This will enhance their overall gaming experience and provide more opportunities for engagement.

What regions do Pariplay® and Kero Gaming operate in?
Both Pariplay® and Kero Gaming operate in regulated markets worldwide, ensuring that their products and services comply with relevant gaming regulations and standards.

What is the significance of micro betting technology in sports betting?
Micro betting technology allows players to bet on individual events or moments within a sports match, offering a more granular and immersive betting experience. It enhances the excitement and engagement levels for sports fans.

How does Pariplay® contribute to the gaming industry?
Pariplay® is a leading aggregator and content provider in the gaming industry, offering a diverse range of games and solutions for operators and players. Its partnerships and innovations help drive the industry forward.

What are the future plans for the Fusion® platform?
The Fusion® platform aims to continue expanding its offerings and incorporating new technologies to meet the evolving needs of players and operators. Partnerships like the one with Kero Gaming demonstrate its commitment to innovation and growth.


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