The Penthouse, Triq Manwel Dimech, Sliema
[email protected]
+356 7950 1630
Shop Cart Checkout

Pay per click (PPC) updates for December 2019

Pay per click (PPC) updates for December 2019
by
December 7, 2019
in Pay Per Click
256

December 2019 saw a number of updates in the world of Pay Per Click (PPC) advertising. Google Ads rolled out new features including top signals for bid strategy and an upgrade to the Merchant Center for the holiday shopping season. Meanwhile, Bing proved its worth with almost half of US searches taking place on the platform. Facebook introduced a new responsive ads feature with multiple text optimization, and released industry benchmarks for CTR, CPC, CVR, and CPA. Advertisers selling on Amazon now have access to Sponsored Display in select regions, while Google is set to release new extensions for YouTube ads to help hit business goals. For those looking to expand their knowledge, the Adworld Experience 2020 is the largest PPC and Conversion Rate Optimization event in Europe and is just around the corner.

  1. Now get more insight into your bid strategy with top signals. This new feature provides helpful recommendations based on real-time auction data, search trends, and machine learning insights. By following Top Signals, advertisers can optimize their bidding strategies to achieve better results.
  2. Hanapin Marketing Ad Gallery allows you to view real examples of all available ad formats from top platforms. This platform provides real examples of all available ad formats across top platforms, including Google Ads, Facebook, Instagram, LinkedIn, and more. Advertisers can browse through various ad examples and get inspiration for their next campaign.
  3. Google resolved the issue that impacted Google Ads reporting for conversion occurring between Nov 11 and Nov 20.This technical issue affected conversion data and reporting for advertisers, but Google quickly resolved it to ensure accurate reporting and performance insights for advertisers.
  4. Adworld Experience 2020 – The largest Pay Per Click & Conversion Rate Optimization event in Europe is around the corner. Registration open now! Advertisers can register now to gain access to valuable insights, tips, and strategies from industry experts.
  5. If you think, ‘who even uses Bing?’, you’ll be surprised to know, nearly half of the US searches on Bing. This means that Bing should not be ignored as a valuable advertising platform for reaching a significant audience.
  6. Google will soon release new extensions for YouTube ads to provide more options for advertisers to customize their ad content. These extensions will include sitelinks, call-to-action buttons, and companion banners.
  7. Several misconceptions surround online search marketing. Here’s your guide to local campaigns in Google Ads. Local campaigns in Google Ads can help advertisers target customers in their local area and drive more foot traffic to their stores. PPCexpo provides a comprehensive guide to help advertisers create and optimize local campaigns in Google Ads.
  8. 2019 Facebook Ad Benchmark by industry sector, including CTR, CPC, CVR, CPA. Facebook Ad Benchmark report provides valuable insights into ad performance across different industry sectors. Advertisers can use this information to benchmark their own campaigns and identify areas for improvement.
  9. Now Sponsored Display is available to vendors who sell on Amazon in the UK, Germany, France, Italy, Spain, India, Japan, and Canada. This feature allows advertisers to reach more customers and drive more sales on the Amazon platform.
  10. Brands can now advertise their products & services right in the YouTube home feed & search results. This feature provides a new way for advertisers to reach their target audience and drive more engagement with their content.
  11. With the holiday shopping season approaching, Google Ads Merchant Center has received an upgrade to provide advertisers with more powerful tools to manage their product feeds and campaigns. This includes new insights and reports, as well as improved integrations with Google Shopping.
  12. Google launches new extensions for YouTube ads to help advertisers hit their business goals. These extensions include sitelinks, call-to-action buttons, and companion banners, giving advertisers more options to customize their ad content and drive better results.
  13. Facebook rolls out new responsive ads feature with multiple text optimization. This feature allows advertisers to create multiple ad variations with different text, headlines, and descriptions. Facebook’s machine learning algorithms will automatically optimize the ad content to improve performance and maximize ad spend.

Overall, these updates and features show that the world of pay per click advertising is constantly evolving and improving. By staying up to date on the latest trends and developments, businesses can better leverage these tools to reach their target audience and achieve their marketing objectives.

Share

With over 20 years experience in web design, SEO and website promotion I always give you an expert advice in regard to any issues related to your Site Design, SEO, Internet Marketing, Promotion, Backlinks, Site Content. In order to help you find out what is missing or can be improved and get higher rankings in Google and more traffic.

Recommended Posts