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Playtech’s Expansion in Georgia and Armenia

Playtech's Expansion in Georgia and Armenia
by
October 6, 2023
in Business News, iGaming News
200

In the fast-paced world of gambling technology, Playtech has always stood out as a global leader. Their commitment to innovation and delivering superior gaming experiences has been unwavering. Now, they are embarking on a strategic journey into the Georgian and Armenian betting markets, marking a significant milestone in their ongoing pursuit of market expansion. This exciting collaboration with Adjarabet, a formidable operator in the region, exemplifies Playtech’s dedication to providing top-notch gaming experiences across diverse territories.

Expanding Horizons through Partnerships

Playtech’s expansion into these new markets builds upon an already established collaboration. It further extends Playtech’s ongoing partnership with Flutter Entertainment, a major player in the industry that acquired a controlling stake in Adjarabet back in 2019. This partnership spans multiple platforms and regions, encompassing prominent names such as Betfair, Paddy Power, Pokerstars, Skybet, Fanduel, and now, Adjarabet.

Adjarabet: A Gaming Powerhouse in Georgia and Armenia

Adjarabet is renowned as the premier online gaming operator in Georgia and boasts a robust presence in Armenia as well. Their diverse portfolio includes poker, casino games, sports betting, and the renowned Betfair Exchange. The synergy between Playtech and Adjarabet is expected to mark a surge in the popularity of Live Casino, a dynamic vertical that stands as one of Playtech’s fastest-growing segments.

Words from the Leaders

Shimon Akad, the COO of Playtech, expressed his excitement about this collaboration, saying, “Our partnership with Adjarabet signifies our commitment to pioneering operations in emerging markets. We believe this trend will only accelerate – and we look forward to expanding even further globally.”

Avto Oboladze, Head of Online Casino at Adjarabet, added, “The strategic partnership with Playtech cements our standing as a leading gambling operator in the region. The integration of Playtech’s content into Adjarabet presents an exhilarating dimension for our valued customers, setting the stage for the partnership’s evolution.”

The Road Ahead

As Playtech and Adjarabet join forces in Georgia and Armenia, players in these regions can anticipate an elevated gaming experience. The blend of Playtech’s cutting-edge technology and Adjarabet’s deep-rooted regional expertise promises exciting opportunities for both companies and their customers.

Let’s delve deeper into this strategic move and address some key questions about this exciting collaboration.

FAQs:

What is Playtech’s latest strategic move in the gambling industry?
Playtech has embarked on a strategic journey into the Georgian and Armenian betting markets through a collaboration with Adjarabet, a prominent operator in the region.

Who is Adjarabet, and why is this partnership significant?
Adjarabet is the premier online gaming operator in Georgia and has a strong presence in Armenia. This partnership is significant because it represents Playtech’s commitment to expanding into emerging markets.

How does this collaboration connect to Flutter Entertainment?
Playtech’s ongoing partnership with Flutter Entertainment, which acquired a controlling stake in Adjarabet in 2019, extends to this venture, further strengthening their presence in the industry.

What types of gaming does Adjarabet offer in its portfolio?
Adjarabet offers a diverse portfolio of gaming options, including poker, casino games, sports betting, and the renowned Betfair Exchange.

What vertical is expected to see a surge in popularity due to this collaboration?
The Live Casino vertical is expected to experience significant growth as a result of this partnership between Playtech and Adjarabet.

What does Shimon Akad, COO of Playtech, have to say about this collaboration?
Shimon Akad expressed his commitment to pioneering operations in emerging markets and his anticipation of further global expansion.

How does Avto Oboladze, Head of Online Casino at Adjarabet, view this partnership?
Avto Oboladze sees this strategic partnership as a confirmation of Adjarabet’s position as a leading gambling operator in the region, with the integration of Playtech’s content opening exciting possibilities for their customers.

What can players in Georgia and Armenia expect from this collaboration?
Players can anticipate an elevated gaming experience as Playtech’s advanced technology combines with Adjarabet’s regional expertise.

Are there any other regions Playtech is considering for expansion?
While the focus is currently on Georgia and Armenia, Playtech has a global outlook and may explore other emerging markets in the future.

How does this partnership benefit both Playtech and Adjarabet?
This partnership benefits Playtech by expanding its reach into new markets and Adjarabet by enhancing its gaming offerings and solidifying its position as a leading operator in the region.

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