PPC Case Study – Computer & Consumer Electronics
Our Objective
The PPC case study for the Computer & Consumer Electronics industry aimed to make Search Marketing affordable to every entrepreneur and small business. By helping clients increase their web traffic and sales, the approach focused on growing businesses domestically and internationally.
Our Approach
To achieve this, proper keyword research was conducted and new ads were added in the ad-groups. These strategies helped to optimize the campaign and increase conversions.
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Results
After making changes to Google Ads in November, the campaign saw a positive increase with 9 conversions and a significant increase in the conversion rate by 4.09%. Further optimization on a regular basis resulted in a considerable decrease in the cost per conversion to $117.06.
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