ProgressPlay unveils new sweepstakes platform for operators

The global iGaming market continues to evolve at an unprecedented pace, shaped by new technologies, changing consumer expectations, and regulatory challenges. Within this competitive environment, ProgressPlay, a company with more than a decade of experience in delivering digital gaming solutions, has unveiled what it describes as a game-changing sweepstakes platform.

Unlike conventional gaming solutions, this new development is designed as a complete commercial ecosystem—one that aims to provide operators not only with technical infrastructure but also with a business-ready framework to succeed in a rapidly expanding market segment.

The rise of sweepstakes in iGaming

Sweepstakes gaming has gained increasing prominence in the iGaming industry, particularly across jurisdictions where traditional forms of online gambling face significant restrictions. By allowing players to participate in games through alternative currencies—commonly Gold Coins for entertainment and Sweeps Coins for redeemable rewards—this model creates an engaging environment that is legally distinct from standard online casino offerings.

The growth of this sector has been accelerated by consumer demand for accessible, entertaining, and regulation-compliant platforms. Operators have recognized sweepstakes as an opportunity to expand into new markets while minimizing regulatory risks. Against this backdrop, ProgressPlay’s decision to enter the sector with a robust and scalable platform represents a strategic milestone.

A turnkey solution for operators

One of the defining features of the new platform is its turnkey nature. Unlike fragmented solutions that require months or even years of development, ProgressPlay is offering operators a market-ready product that can move from contract signing to live operations in a matter of weeks.

The company has invested in localised hosting, streamlined backend integration, and what it describes as “white-glove launch support.” This approach ensures that operators can focus on marketing, player acquisition, and business growth rather than becoming entangled in lengthy development processes.

The ability to launch swiftly without compromising security or compliance provides a competitive edge for operators entering the sweepstakes arena, where time-to-market can often dictate long-term success.

Dual-currency innovation and player engagement

At the heart of the platform lies ProgressPlay’s dual-currency engine, which the company views as a breakthrough in player engagement.

• Gold Coins are offered for entertainment purposes, allowing players to enjoy gameplay without financial risk.
• Sweeps Coins, which are completely detached from purchases, can be used to unlock redeemable rewards.

This dual system ensures that gameplay remains engaging while also offering a clear pathway for players to experience the thrill of redeemable prizes. By striking this balance, ProgressPlay believes it has created an ecosystem that enhances retention, loyalty, and compliance in equal measure.

Compliance, security, and technology backbone

Compliance remains one of the most critical concerns in the iGaming sector. Regulators across different jurisdictions impose strict requirements relating to player protection, age verification, and responsible gaming practices. ProgressPlay has sought to turn these challenges into strengths through its platform’s technology-first approach.

Among the key compliance-driven features are:

• Military-grade geolocation tracking to ensure that players only participate where sweepstakes operations are permitted.
• Instant age verification to prevent underage play.
• Real-time fraud prevention tools that monitor suspicious activity and safeguard both players and operators.

In addition, the company has deployed an intelligent wallet system capable of managing multiple currencies, navigating geo-fenced prize redemptions, and maintaining compliance with international financial regulations. This system operates with the precision of a “Swiss timepiece,” in the company’s words, ensuring both speed and accuracy.

A diverse content portfolio

No gaming platform can succeed without compelling content. Recognizing this, ProgressPlay has partnered with leading developers such as BetSoft, Pragmatic Play, Spinomenal, and other well-known providers. The platform integrates hundreds of titles across slots, table games, and other formats, with new releases added weekly to maintain player excitement.

The continuous expansion of the content library is expected to give operators the ability to differentiate their offerings in a crowded marketplace, while also delivering players a fresh and dynamic experience.

Industry presence and upcoming events

To showcase the new platform to potential partners, ProgressPlay will present its solution at SBC Summit 2025 in Lisbon this September, where the company will occupy Stand B410. Industry events of this scale are crucial opportunities for networking, deal-making, and demonstrating innovation.

ProgressPlay’s participation underscores its intent to position itself as a leading provider of sweepstakes solutions and to engage with operators from both established and emerging markets.

A track record of innovation

Since its establishment in 2012, ProgressPlay has maintained a reputation for pushing the boundaries of digital gaming. The company has powered more than 250 operators worldwide, providing platforms for online casinos, sportsbooks, bingo operations, and now sweepstakes.

This breadth of experience has allowed ProgressPlay to refine its technical expertise, compliance capabilities, and operational support. By leveraging its existing foundation, the company aims to ensure that its sweepstakes platform is not only technologically advanced but also commercially viable for operators.

Leadership perspective

The launch of the platform has been accompanied by strong messaging from ProgressPlay’s leadership. Chief Executive Officer Itai Lowenstein emphasized the broader significance of the development, stating:

“This launch represents far more than technological innovation. We’re rewriting the rulebook on operator success in sweepstakes gaming. From content frameworks to our player retention architecture, we’re not just providing tools, we’re building long-term winning partnerships in this high-growth sector.”

This vision reflects a commitment not just to technology but to fostering collaborative relationships with operators. By framing the platform as a partnership model, rather than a simple product, ProgressPlay seeks to create enduring value in the industry.

Outlook for the sweepstakes market

Analysts expect the sweepstakes segment to continue expanding over the next decade, driven by consumer demand for alternative gaming models and by regulatory environments that favor compliant solutions. ProgressPlay’s entry into this field is therefore timely, allowing the company and its partners to benefit from early positioning in a market still at a relatively nascent stage.

While challenges remain—particularly in navigating diverse global regulations and ensuring responsible player engagement—the sweepstakes model offers significant growth potential. By aligning compliance, entertainment, and operator support, ProgressPlay appears well-placed to capitalize on these opportunities.

Conclusion

The unveiling of ProgressPlay’s sweepstakes platform marks an important milestone for both the company and the wider iGaming industry. Combining speed, security, compliance, and content, the solution aims to set a new benchmark for operators looking to establish a foothold in the sweepstakes sector.

By leveraging its dual-currency system, extensive content partnerships, and proven track record of innovation, ProgressPlay positions itself as more than a platform provider. It aspires to become a strategic partner for operators navigating one of the most dynamic areas of digital gaming today.

FAQs

What is ProgressPlay’s sweepstakes platform?
It is a turnkey iGaming solution designed to provide operators with a fully integrated sweepstakes system, complete with compliance, security, and content tools.

How does the dual-currency system work?
The system uses Gold Coins for entertainment-based gameplay and Sweeps Coins for redeemable rewards, ensuring both fun and compliant engagement.

Why is this platform considered turnkey?
Operators can launch within weeks rather than years, thanks to localised hosting, backend integration, and launch support provided by ProgressPlay.

Which game providers are included in the platform?
Content is sourced from leading developers such as BetSoft, Pragmatic Play, Spinomenal, and other top-tier iGaming providers.

What compliance features are built into the platform?
The system includes geolocation tracking, instant age verification, fraud prevention, and intelligent wallet management for multiple currencies.

Where will ProgressPlay present its new platform?
The company will showcase the platform at SBC Summit 2025 in Lisbon, on Stand B410.

How many operators has ProgressPlay worked with previously?
Since 2012, ProgressPlay has powered over 250 operators worldwide with its range of digital gaming solutions.

What markets is the platform aimed at?
The solution is designed for operators seeking to enter both established and emerging sweepstakes markets across multiple jurisdictions.

How does the platform support player retention?
Through continuous content updates, a dual-currency system, and intelligent retention frameworks, the platform is built to enhance long-term engagement.

What did CEO Itai Lowenstein say about the launch?
He said, “This launch represents far more than technological innovation. We’re rewriting the rulebook on operator success in sweepstakes gaming.”