Relax Gaming partners with Imagine Live to expand global live casino reach

Relax Gaming has announced a new partnership with Imagine Live that will bring the live casino provider into its Powered By Relax programme. The agreement is designed to broaden the availability of Imagine Live's content through Relax Gaming's established distribution network while giving operators access to an additional portfolio of live dealer and game show experiences.

The partnership places Imagine Live within a distribution framework that is designed to connect independent content suppliers with operators across multiple regulated markets. For Imagine Live, the agreement represents another step in its international expansion strategy. For Relax Gaming, it adds a specialist live casino provider to a platform that already supports a broad range of casino content.

The companies said the arrangement will allow Imagine Live to reach Relax Gaming's operator network through the Powered By Relax programme. The commercial model is intended to simplify access to third-party content while enabling suppliers to expand their market presence through a single aggregation relationship.

Imagine Live brings live dealer and game show content

Imagine Live has developed a portfolio focused on live dealer casino entertainment and game show formats. The provider operates live tables across its studio network and has continued to expand its international footprint since entering the market.

According to information provided by Imagine Live, the supplier has more than 200 live tables in operation and supports content in multiple languages. The company has also stated that its games are available across a growing number of regulated jurisdictions.

Its portfolio includes established live casino categories such as blackjack, roulette and baccarat alongside entertainment-led game show concepts. This combination allows operators to offer traditional table games while also introducing formats designed around a more television-style live casino experience.

Imagine Live has also highlighted the use of technology within its operating model. The company says it uses AI-driven systems for areas including security, risk management and monitoring of dealer behaviour. Such technologies are increasingly relevant to live casino providers as operators seek scalable solutions that can support operational oversight while maintaining consistent content delivery.

The company operates studios in Armenia, Romania and Spain. Its expansion across regulated jurisdictions has been accompanied by a growing number of commercial agreements with operators and aggregation platforms.

Powered By Relax strengthens content distribution

The addition of Imagine Live further develops the role of Powered By Relax as a distribution channel for independent gaming suppliers.

Relax Gaming operates a multi-product B2B platform that combines its own casino content with games supplied through external studios. Its Powered By Relax programme allows independent providers to distribute their portfolios through the company's aggregation infrastructure.

For operators, aggregation can reduce the technical complexity associated with integrating multiple suppliers individually. Instead of maintaining separate integrations for every content provider, operators can gain access to a wider selection through an established distribution framework.

This model can be particularly relevant for regulated markets where technical requirements, certification processes and market-specific compliance obligations can make content deployment more complex.

Relax Gaming has continued to expand its Powered By Relax network during 2026. Recent additions have included studios such as Wicked Games, Blaze Gaming and Konquer while the company has also expanded existing relationships with selected partners.

The Imagine Live agreement therefore fits into a wider strategy of broadening the range of content available through the platform.

A focus on regulated international markets

Regulated market access is a significant part of the partnership's commercial relevance.

Imagine Live has been expanding its presence in jurisdictions where operators are required to meet specific licensing and compliance standards. The company has previously announced market activity involving Europe and Latin America while continuing to develop its wider international distribution.

The provider has identified markets including the UK, Malta, Sweden, Romania, Belgium, Greece and Brazil among the jurisdictions where its content has been delivered or targeted. Availability can vary by operator and jurisdiction and remains subject to applicable licensing and market requirements.

For Relax Gaming, working with suppliers that can support regulated environments is consistent with its broader approach to international content distribution. The company's platform supports operators in a number of regulated jurisdictions and incorporates compliance considerations into its delivery infrastructure.

The partnership should therefore be viewed primarily as a distribution and market-access arrangement rather than as a change to the regulatory status of either business in every jurisdiction.

Operators remain responsible for ensuring that individual products are permitted in the relevant market and that all applicable licensing, technical and responsible gambling requirements are satisfied.

Leadership perspectives on the agreement

Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, described Imagine Live as a provider bringing a distinctive approach to the live casino sector.

“Imagine Live has quickly established itself as a provider that challenges conventions within the live casino space. Its blend of premium table games, original game-show content and cutting-edge studio production makes it a valuable addition to our Powered By Relax programme.

“At Relax Gaming, we are always looking to partner with studios that bring something genuinely different to operators and Imagine Live’s approach to innovation and player engagement does exactly that.

“We are excited to welcome Imagine Live to our aggregation platform and support the continued growth of its live casino business by connecting it with operators across key regulated markets worldwide.”

The comments underline the commercial rationale behind the agreement. Relax Gaming is seeking content that can complement its existing offering while Imagine Live is looking for additional distribution opportunities.

Nadiya Attard, Chief Commercial Officer at Imagine Live, also positioned the partnership as part of the supplier's international growth plans.

“This partnership marks an important next step in Imagine Live’s international growth strategy, as we continue to strengthen our position within the global live casino market. With our rapidly growing portfolio of live tables and premium game show experiences, joining forces with a tier-one aggregator like Relax Gaming was a natural next step for our business.

“Relax Gaming’s proven track record, extensive operator network and commitment to quality make it the ideal partner for our next phase of growth. By joining the Powered By Relax programme, we are further enhancing our ability to scale internationally across key regulated markets and bring our distinctive live casino experiences to a much wider global audience.

“We are excited to begin this partnership and look forward to working more closely with the Relax team to introduce players to the high-quality live casino and game-show experiences that define the Imagine Live brand.”

Attard's role is also notable in the context of the partnership because she previously held senior commercial responsibilities at Relax Gaming before joining Imagine Live. Imagine Live appointed her Chief Commercial Officer in May 2026 as the company moved into another phase of commercial development.

Technology remains central to live casino growth

The live casino sector continues to develop beyond the traditional model of streamed table games.

Providers increasingly combine physical studios with automated systems, real-time monitoring and technology designed to support operational efficiency. Imagine Live has positioned AI-based monitoring and other technology as part of its approach to delivering live casino content at scale.

For operators, these developments can provide additional tools for monitoring live environments and managing operational processes. They also demonstrate how live casino suppliers are increasingly treating technology infrastructure as an important part of the overall product rather than simply a means of transmitting a dealer's video feed.

The commercial value of such technology will ultimately depend on implementation, regulatory requirements and the individual needs of operators. The partnership with Relax Gaming gives Imagine Live another distribution route through which its technology-supported live casino offering can reach established operator networks.

What the partnership means for operators

For operators connected to Relax Gaming, the agreement can expand the range of live casino content available through the aggregator's ecosystem.

Imagine Live's portfolio provides access to traditional table games as well as game show-style experiences. This can give operators greater flexibility when building live casino lobbies for different player audiences and regulated markets.

The partnership may also simplify the process of evaluating and deploying additional live content. Rather than establishing a separate commercial relationship and technical integration from the outset, operators already connected to Relax Gaming can potentially access Imagine Live through the existing aggregation structure, subject to commercial, technical and regulatory requirements.

For Imagine Live, the arrangement offers the opportunity to broaden distribution without relying exclusively on direct operator agreements. This can be particularly important for a supplier seeking to scale across multiple jurisdictions while maintaining a focused product and commercial strategy.

Wider implications for the iGaming aggregation market

The agreement also reflects a broader development within the B2B iGaming sector. Aggregation platforms have increasingly become an important route to market for studios that want international distribution without building separate technical integrations with every operator.

At the same time, operators are looking for ways to manage increasingly large content portfolios while maintaining compliance and technical efficiency.

This creates a commercial environment in which aggregators must balance breadth with quality. Adding more suppliers can increase content variety but the long-term value of an aggregation platform depends on the relevance, reliability and regulatory suitability of the games it distributes.

Relax Gaming's decision to bring Imagine Live into Powered By Relax therefore adds another live casino proposition to its wider content ecosystem while giving Imagine Live an additional channel for international growth.

Conclusion

The partnership between Relax Gaming and Imagine Live represents a strategically relevant development for both companies as the live casino sector continues to expand across regulated markets.

For Imagine Live, joining Powered By Relax creates another route to operators and provides an opportunity to scale distribution through an established B2B aggregation infrastructure. Its portfolio of live dealer games and game show experiences gives Relax Gaming's operator partners another option within the increasingly competitive live casino category.

For Relax Gaming, the agreement strengthens the breadth of its Powered By Relax programme and supports its broader objective of connecting operators with independent content suppliers. The inclusion of a live casino specialist also complements the wider range of casino products available through its platform.

The partnership does not by itself guarantee market availability in every jurisdiction. Product deployment remains dependent on applicable licensing, compliance and technical requirements. Nevertheless, the agreement demonstrates the continuing importance of aggregation, differentiated content and regulated-market expertise in the evolution of the global iGaming industry.

As both companies continue to develop their respective businesses, the collaboration provides a framework through which Imagine Live can pursue wider distribution while Relax Gaming further expands the content available to its operator network. Its longer-term significance will ultimately depend on rollout, operator adoption and the performance of the content across the markets where it becomes available.

FAQs

What is the new partnership between Relax Gaming and Imagine Live?
Relax Gaming has agreed to add Imagine Live to its Powered By Relax programme, giving the live casino provider access to Relax Gaming's distribution network and participating operator partners.

What is Powered By Relax?
Powered By Relax is a distribution programme operated by Relax Gaming that allows independent content suppliers to make their games available through Relax Gaming's aggregation platform and connected operator network.

What does Imagine Live provide?
Imagine Live provides live dealer casino games and game show-style live entertainment. Its offering includes traditional table games alongside proprietary entertainment formats.

How many live tables does Imagine Live operate?
Imagine Live has stated that it operates more than 200 live tables across its studio operations. The number of active tables and available games can change as the company expands its portfolio.

Which markets does Imagine Live serve?
Imagine Live has stated that its content is available across multiple regulated markets, including jurisdictions in Europe and Latin America. Actual availability depends on licensing and operator requirements in each jurisdiction.

What technology does Imagine Live use?
Imagine Live has highlighted AI-driven technology for areas such as security, risk management and real-time monitoring of dealer behaviour. The company also operates live casino studios supported by technology for content delivery.

Why is the partnership important for Imagine Live?
The agreement provides Imagine Live with an additional distribution route to operators connected to Relax Gaming. It supports the company's stated strategy of expanding internationally across regulated markets.

Why is Imagine Live relevant to Relax Gaming's operator network?
Imagine Live adds live dealer and game show content to the range of products that can be distributed through the Powered By Relax ecosystem, giving operators additional live casino options.

Does the agreement mean Imagine Live is available in every Relax Gaming market?
No. Content availability is subject to the regulatory, licensing, technical and commercial requirements applicable in each jurisdiction and for each operator.

Who are the key executives quoted in the announcement?
Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming and Nadiya Attard, Chief Commercial Officer at Imagine Live, provided comments on the partnership and its expected commercial value.