RubyPlay partners with Fanatics Casino to launch games in New Jersey

RubyPlay and Fanatics Casino collaboration marks another significant step in the supplier’s North American growth strategy as the content provider continues to strengthen its position across regulated US markets.

RubyPlay has announced a partnership with Fanatics Casino that will see a selection of its online casino games launched on the operator’s New Jersey platform. The agreement allows Fanatics Casino customers in the Garden State to access a range of established titles from RubyPlay’s growing portfolio.

Among the first games made available through the partnership are Mad Hit Mr Coin, Immortal Ways Magic Gems and Mad Hit Diamonds. These titles have gained recognition across multiple regulated markets and now become part of Fanatics Casino’s expanding casino offering.

The agreement further extends RubyPlay’s reach in New Jersey, a state that remains one of the most mature and influential regulated online gaming jurisdictions in the United States. The supplier entered the New Jersey market during its broader US expansion efforts and has continued to establish partnerships with major operators across the region.

Importance of the New Jersey market

New Jersey has long been regarded as one of the most significant regulated online gaming markets in North America. Since legalizing online casino gaming, the state has attracted many leading operators and content suppliers seeking to establish a sustainable presence in the United States.

For providers such as RubyPlay, maintaining visibility in New Jersey is strategically important because the state serves as a benchmark for product performance, player engagement and commercial partnerships.

The latest RubyPlay and Fanatics Casino agreement highlights the supplier’s intention to continue investing in regulated jurisdictions while broadening access to its content through leading operators.

Fanatics Casino has rapidly expanded its online gaming presence in recent years. The platform currently operates in several regulated US states, including New Jersey, Pennsylvania, Michigan and West Virginia, providing players with a diverse selection of casino entertainment options.

Multi-studio ecosystem driving growth

A central element of RubyPlay’s business strategy is its studio-based content ecosystem. Rather than relying on a single development approach, the company works through multiple studios that focus on different audiences, markets and product styles.

This structure is designed to provide operators with broader content variety and greater flexibility when building their casino portfolios.

According to RubyPlay, the ecosystem includes studios such as Koala Games, Mad Hat Games, xSlots and Firerose. Each studio contributes content tailored to specific player preferences and market requirements.

The company believes this model allows operators to maintain long-term player engagement by continuously introducing varied content while benefiting from a unified technology and distribution framework. Similar references to the company’s studio-driven strategy have been highlighted in several recent expansion announcements across North America and other international markets.

Executive comments on the partnership

Dima Reiderman, Chief Commercial Officer at RubyPlay, emphasized the strategic value of the agreement and its importance within the company’s broader North American plans.

He said:

“Partnering with Fanatics Casino is a prime example of how we are growing in North America with Tier-1 brands. Expanding in New Jersey, where we first launched in the US, makes this a particularly meaningful step and reinforces our commitment to building long-term, high-value operator relationships in key regulated markets.

“Our approach is centred around a layered content ecosystem, built to support sustained engagement and performance over time. For operators like Fanatics Casino, this means access to a broader and more flexible content strategy, shaped by multiple studios, including Koala Games, Mad Hat Games, xSlots and Firerose, each focused on specific markets and audiences. As the North American market continues to evolve, that adaptability is becoming increasingly important and partnerships like this highlight how our model is resonating with leading brands.”

Reiderman joined RubyPlay’s leadership team as Chief Commercial Officer and has been tasked with helping accelerate the company’s commercial expansion across regulated markets.

Fanatics Casino welcomes RubyPlay content

Fanatics Casino also expressed optimism regarding the partnership and the opportunities it may create for player engagement.

Kieron Shaw, Senior Manager of Casino Content for Fanatics Betting and Gaming, said:

“RubyPlay’s studio-led model provides a framework for deeper, longer-term player engagement, which is exactly what we are looking to achieve as we continue to build out our offering. Bringing renowned series like Mad Hit and Immortal Ways to our New Jersey customers is an exciting step and we see strong potential in the partnership moving forward.”

The addition of RubyPlay titles aligns with Fanatics Casino’s ongoing efforts to expand its content library and provide players with a wider selection of gaming experiences.

Recent agreements between Fanatics Casino and several gaming suppliers demonstrate the operator’s continued focus on growing its casino portfolio across regulated US jurisdictions.

Continued momentum in North America

The RubyPlay and Fanatics Casino partnership arrives during a period of continued expansion for the supplier across North America.

Over the past year, RubyPlay has entered additional regulated jurisdictions and secured agreements with several notable operators. The company has publicly identified the United States as a key strategic market and continues to pursue growth opportunities in states where online casino gaming is permitted.

As competition intensifies within the regulated online gaming sector, suppliers increasingly seek partnerships with established operators that can provide access to large and engaged player bases. Fanatics Casino’s growing presence makes it an attractive distribution partner for content providers looking to expand their reach.

Conclusion

The partnership between RubyPlay and Fanatics Casino represents another notable development in the evolution of the regulated US online casino market. By bringing established game titles to Fanatics Casino’s New Jersey platform, RubyPlay gains additional exposure within one of the country’s most important iGaming jurisdictions while Fanatics Casino strengthens its content offering with a portfolio of proven games.

The agreement also reflects broader industry trends, where suppliers are focusing on scalable content ecosystems and long-term operator relationships to support sustainable growth. As both companies continue expanding their presence across regulated markets, the collaboration has the potential to contribute to stronger player engagement and enhanced product diversity within New Jersey’s competitive online casino landscape.

FAQs

What is the RubyPlay and Fanatics Casino partnership?
The partnership allows RubyPlay to provide its online casino games to Fanatics Casino players in New Jersey.

Which RubyPlay games are included in the launch?
The initial launch includes titles such as Mad Hit Mr Coin, Immortal Ways Magic Gems and Mad Hit Diamonds.

Why is New Jersey important for RubyPlay?
New Jersey is one of the oldest and most established regulated online gaming markets in the United States.

Who is Dima Reiderman?
Dima Reiderman is the Chief Commercial Officer of RubyPlay and oversees the company’s commercial growth strategy.

What is Fanatics Casino?
Fanatics Casino is an online casino platform operating in several regulated US states including New Jersey.

What is RubyPlay’s content ecosystem?
It is a multi-studio structure that includes various game development studios operating under a shared framework.

Which studios are part of RubyPlay’s ecosystem?
Studios mentioned include Koala Games, Mad Hat Games, xSlots and Firerose.

Can players access RubyPlay games outside New Jersey?
Availability depends on regulatory approvals and operator agreements in each state.

What types of games does Fanatics Casino offer?
The platform offers slots, blackjack, roulette, video poker and other casino games.

How does this partnership benefit players?
Players gain access to additional gaming content and a broader selection of casino titles.