SEO Case Study – Legal Services Company
A success story of a legal services company’s SEO campaign is worth sharing. The client approached us in January 2020 with a limited online presence and the desire to boost their local visibility, drive more traffic to their website, and ultimately increase their clientele. When they enlisted our SEO services, they had only four keywords that ranked on the first page of major search engines.
Our Approach
We took a comprehensive approach to meet their goals, starting with extensive keyword research to understand how potential customers search. We then crafted an SEO campaign that encompassed both on-page and off-page optimization centered around their targeted keyword terms. To enhance their online visibility, we ensured that their name, address, and phone number were accurate, complete, and consistent across key sites, including top directories like Google My Business and Bing Local. Additionally, we created and distributed SEO-friendly content on relevant websites. Our efforts paid off handsomely as evidenced by the remarkable progress we made in just a few months.
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Keywords Ranking on First Page in Major Search Engines*
After 1 Month
After only 30 days, the website saw an increase of 250%, going from ranking for only four keywords on Page 1 of search engine results to ranking for 14 keywords.
Feb 2020
After 2 Months
By the end of two months, the website’s ranking jumped to 30 keywords, a 650% increase.
April 2020
By December 2021
The momentum continued to build, and by December 2021, the website had reached first-page rankings for an impressive 40 keywords, an increase of more than 900%.
Dec 2021
Google Analytics Data
168.97%
Increase in Overall Website Traffic. 13,786 Overall visits received in last 1 year.
107.46%
Increase in Google Organic Sessions. 2,421 Organic visits received in last 1 year.
111.07%
Increase in Website Pageviews. 4,083 Pageviews received in last 1 year.
Google My Business
3091.49%
Increase in total searches. 1.5k Searches received in last 1 year.
2234.15
Increase in total views. 1.9k views received in last 1 year.
105.88%
Increase in total actions. 35 views received in last 1 year.
Final Thoughts
We are thrilled to have contributed to our client’s online success, and we hope this case study inspires other businesses to take advantage of the power of SEO to drive their online visibility and growth. You can download the full case study for more details.
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