Simon Field takes leadership role at Live88 live casino

Live88, an emerging leader in live casino content and part of the Yolo Group portfolio, has reinforced its executive leadership team with the appointment of Simon Field as managing director. This move reflects the company’s continuing ambition to establish itself as one of the most innovative providers in the global iGaming sector, while also signaling its intent to expand operations in a competitive marketplace.

The appointment comes at a pivotal moment for Live88, which launched in 2024 and has already secured multiple international partnerships, released new premium live casino products, and earned industry recognition through a ‘Rising Star’ award.

A leader with deep expertise in live casino

Simon Field joins Live88 after serving as director of live casino strategy and development at Bally’s Interactive, where he led the creation and rollout of the operator’s live dealer studio in Rhode Island, United States. His career in iGaming spans nearly a decade and includes a series of senior roles at some of the industry’s most prominent companies.

Before joining Bally’s Interactive, Field was chief commercial officer at OnAir Entertainment, a studio known for delivering innovative live casino experiences. He also served as head of commercial and business control at NetEnt, and earlier as commercial and business controller at Evolution Gaming, both of which are widely recognized for their influence on the global live casino industry.

His trajectory demonstrates consistent leadership in shaping live casino operations, commercial growth strategies, and international scaling. Industry observers note that Field has often been at the forefront of projects that combine operational excellence with new product innovation.

Live88’s growth since launch

Since its debut in 2024, Live88 has positioned itself as a brand with strong ambitions to disrupt the live casino sector. The company has developed a portfolio of premium titles, built partnerships with global operators, and introduced a philosophy of blending innovation with entertainment.

The company’s rapid rise was acknowledged by industry peers through the ‘Rising Star’ award, underscoring the credibility and impact it has achieved within a short period. The leadership team has emphasized that the goal is not merely to replicate existing models but to redefine what players and operators expect from live casino content.

Strategic leadership moves within Yolo Group

The appointment of Simon Field is not an isolated development but part of a broader strategy by Yolo Group, which has been strengthening its executive leadership across multiple divisions. Earlier in the year, Lara Falzon was named chief executive officer of Yolo’s B2B brands. She brings extensive experience in finance, operations, and iGaming leadership, which has already influenced the direction of the company’s business-to-business portfolio.

In addition, Yolo Group appointed Will Fyler as managing director of Odds88, its sports aggregation platform. These strategic appointments collectively demonstrate Yolo’s commitment to ensuring that its brands, including Live88, Odds88, and other subsidiaries, are guided by executives with proven track records in delivering growth, compliance, and operational strength.

Industry perspectives on the appointment

The decision to appoint Simon Field has been welcomed within the iGaming industry. Analysts suggest that Live88’s choice reflects an understanding of the importance of leadership with international credibility and the ability to bridge operational delivery with commercial ambition.

In a statement, Lara Falzon, CEO of Yolo’s B2B brands, commented:
“Welcoming Simon is a significant milestone for Live88 as we continue to reinvent the live casino space. His deep expertise in scaling global operations and his reputation for delivering record results make him the ideal leader to guide Live88 through its next phase. Live88 is all about elevating the live casino experience and with Simon at the helm, we will continue to push the boundaries and exceed the expectations of our partners and players.”

These remarks underscore the company’s confidence that Field’s leadership will be instrumental in shaping both Live88’s immediate projects and its long-term vision.

Simon Field’s vision for Live88

Upon his appointment, Simon Field shared his enthusiasm about joining Live88 and outlined his perspective on the live casino sector:
“Live casino is most successful when it is bold, entertaining and high quality. Live88 has quickly established itself as a disruptor, with a clear vision for redefining the vertical. I’m delighted to join such a hard-working and creative team as we work towards a shared goal of delivering a new standard in premium live casino entertainment.”

His remarks highlight an emphasis on creativity, entertainment value, and quality standards—elements that have become increasingly important in an industry where competition is fierce and regulatory oversight is growing.

The broader live casino market

The live casino sector has experienced significant growth over the past decade. Players are increasingly attracted to interactive gaming environments that replicate the atmosphere of land-based casinos while offering digital convenience. Operators are responding by investing heavily in studios, technology, and content innovation.

Companies such as Evolution, Playtech, and Pragmatic Play have set benchmarks for live dealer products. However, there is growing room for disruptors like Live88, which seek to differentiate through specialized offerings, technological agility, and innovative formats.

Analysts note that leadership appointments such as Field’s are particularly significant in this environment because success in live casino depends not only on game quality but also on the ability to build scalable operations across diverse regulatory markets.

Legal and compliance considerations

As with any company operating in the iGaming sector, Live88’s growth ambitions must be balanced with a rigorous approach to compliance. Regulators across Europe, North America, and Asia have heightened oversight on responsible gaming, data protection, and operational transparency.

Industry experts point out that companies with strong executive leadership tend to navigate these compliance challenges more effectively. Field’s experience at major operators and suppliers suggests familiarity with these regulatory demands, which may provide Live88 with an advantage in expanding responsibly and sustainably.

Future outlook for Live88

The appointment of Simon Field signals Live88’s intention to accelerate its international presence and expand its product portfolio. Market watchers expect the company to increase collaborations with global operators, explore new regulated markets, and introduce additional titles designed to appeal to both casual players and high-value users.

Given the company’s rapid start, recognition from industry awards, and the momentum generated by its leadership hires, Live88’s future trajectory will be closely monitored by competitors and partners alike. While the iGaming industry is marked by rapid changes and constant innovation, Live88 appears determined to carve out a lasting role in shaping the evolution of live casino entertainment.

Conclusion

Live88’s appointment of Simon Field as managing director marks a significant development for the company and its parent, Yolo Group. With a proven record across some of the industry’s most influential brands, Field brings both experience and vision at a time when Live88 is striving to expand its global reach.

Coupled with other recent leadership appointments, the move reflects Yolo Group’s strategic commitment to growth and innovation across its B2B brands. While challenges remain in navigating regulatory demands and maintaining differentiation in a crowded market, Live88’s strengthened leadership team positions the company to build upon its early successes and pursue ambitious new opportunities.

FAQs

What is Live88?
Live88 is a supplier of live casino content launched in 2024 and is part of the Yolo Group portfolio of companies.

Who is Simon Field?
Simon Field is the newly appointed managing director of Live88. He previously held senior roles at Bally’s Interactive, OnAir Entertainment, NetEnt, and Evolution Gaming.

Why did Live88 appoint Simon Field?
Live88 appointed Simon Field to strengthen its leadership team, support international expansion, and drive innovation in its live casino offerings.

What experience does Simon Field bring to Live88?
He brings nearly a decade of leadership in the live casino sector, including launching live dealer studios and overseeing commercial strategies at major iGaming companies.

What awards has Live88 won?
Live88 has been recognized with a ‘Rising Star’ award, reflecting its rapid growth and innovative contributions to the live casino sector.

How is Yolo Group involved with Live88?
Live88 is part of Yolo Group’s B2B portfolio. Yolo Group oversees several brands in the iGaming and entertainment sectors.

Who are the other recent leadership hires at Yolo Group?
In 2025, Yolo Group appointed Lara Falzon as CEO of B2B brands and Will Fyler as managing director of Odds88.

What is Live88’s strategy for growth?
The company aims to expand globally, partner with operators, and introduce premium live casino titles that emphasize innovation and entertainment.

What is the state of the live casino industry?
The live casino industry is growing rapidly, with high demand for interactive, high-quality gaming experiences that blend traditional casino atmospheres with digital convenience.

What challenges does Live88 face?
Like all iGaming companies, Live88 must navigate regulatory compliance, ensure responsible gaming practices, and maintain differentiation in a competitive market.