SOFTSWISS Wins EGR Award for Marketing

In the iGaming industry, SOFTSWISS, a renowned software provider with over 15 years of experience, has once again emerged victorious at the prestigious EGR Marketing & Innovation Awards. For the second consecutive year, SOFTSWISS clinched the award in the B2B Marketing Campaign category, underscoring its continued excellence and innovative approach in the highly competitive online gaming market.

Celebrating Excellence in iGaming Marketing

The EGR Marketing & Innovation Awards, widely regarded as one of the most esteemed events in the online gaming sector, shine a spotlight on companies that exhibit exceptional commercial success, groundbreaking innovation, outstanding customer service, and superior marketing strategies. These awards serve as a benchmark for excellence, recognizing those who lead the industry with their visionary and creative contributions. Winning at the EGR Awards is not just about recognition; it’s about setting a standard that others aspire to reach.

The Award-Winning ‘Grab Success’ Campaign

SOFTSWISS’ celebrated ‘Grab Success’ campaign was unveiled in October 2023, strategically designed to boost the company’s brand visibility and reputation in Malta. This meticulously crafted initiative aimed at amplifying brand awareness and enhancing client engagement through a unique and innovative approach. The campaign drew inspiration from the local Maltese ecosystem, prominently featuring the Maltese crab as a symbol of determination and success. This creative concept struck a chord with the target audience, symbolizing SOFTSWISS’ resilience and pioneering spirit within the competitive landscape of iGaming.

The campaign’s innovative approach included several key elements. By highlighting C-level representatives, SOFTSWISS aimed to build trust and establish a personal connection with their audience. Additionally, the use of augmented reality (AR) videos added a dynamic and engaging dimension to the digital promotion, setting the campaign apart from traditional marketing efforts. This combination of personal engagement and cutting-edge technology created a memorable and impactful campaign that resonated with both existing and potential clients.

Leadership and Vision

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, expressed her joy and pride in the company’s achievement. “We are honoured to stand among the industry’s best and brightest,” she remarked. “Our team is proud that SOFTSWISS’ ‘Grab Success’ campaign has left a lasting mark on the discerning iGaming public. This award validates the efforts of our entire marketing team and serves as a testament to our creativity, dedication, and relentless pursuit of excellence. The recognition will definitely fuel our commitment to setting new benchmarks and enhancing marketing standards in the iGaming industry.”

Bagniya’s statement highlights the core values of SOFTSWISS: creativity, dedication, and an unwavering commitment to excellence. These values are reflected not only in their marketing efforts but also in their overall business strategy and product offerings.

A Legacy of Marketing Excellence

The recent recognition at the EGR Marketing & Innovation Awards adds to SOFTSWISS’ growing collection of marketing accolades. Last year, the company was honored as Brand Idol of the Year at the iGaming IDOL, won the B2B Marketing Campaign award at the EGR Marketing & Innovation Awards, and received the Best Marketing Campaign award at the EiGE Awards 2023. These accolades underscore the company’s consistent ability to innovate and excel in the competitive field of iGaming marketing.

SOFTSWISS' Broad Product Portfolio

SOFTSWISS is not just known for its marketing prowess; the company boasts a comprehensive suite of products and solutions tailored for the iGaming industry. These include the Online Casino Platform, which provides operators with a robust and flexible solution to manage their casino operations. The Game Aggregator is another flagship product, offering access to over 20,000 casino games from a wide array of providers, ensuring a rich and diverse gaming experience for users.

The Affilka affiliate platform stands out for its powerful tools and features that help operators manage their affiliate programs efficiently. Meanwhile, the Sportsbook software caters to the growing demand for sports betting, providing a reliable and feature-rich solution for operators. The Jackpot Aggregator, another innovative product, allows casinos to offer attractive jackpot solutions, enhancing player engagement and retention.

Innovating with Cryptocurrency

In 2013, SOFTSWISS made headlines by introducing the world’s first Bitcoin-optimized online casino solution, a groundbreaking development that positioned the company as a pioneer in the integration of cryptocurrency within the iGaming sector. This innovation not only expanded the possibilities for online casinos but also set a new standard for the industry, demonstrating SOFTSWISS’ ability to anticipate and meet emerging trends and demands.

Global Presence and Expert Team

With a team of over 2,000 employees spread across Malta, Poland, and Georgia, SOFTSWISS combines a global perspective with local expertise. This diverse team of professionals is dedicated to pushing the boundaries of iGaming technology and service, ensuring that the company remains at the forefront of industry developments.

Future Prospects and Commitment to Excellence

Looking ahead, SOFTSWISS is poised to continue its trajectory of growth and innovation. The company’s commitment to excellence is evident in its ongoing efforts to enhance its product offerings and improve customer experiences. By setting new benchmarks in marketing and technology, SOFTSWISS aims to maintain its leadership position in the iGaming industry.

Conclusion

SOFTSWISS’ repeated success at the EGR Marketing & Innovation Awards highlights its role as a leader in the iGaming industry. The company’s innovative ‘Grab Success’ campaign, combined with its broad portfolio of products and commitment to excellence, underscores its ability to set new standards and drive industry progress. As SOFTSWISS continues to innovate and expand, it remains a beacon of creativity and excellence in the competitive world of online gaming.

Frequently Asked Questions

What is SOFTSWISS?
SOFTSWISS is an international technology company specializing in innovative solutions for the iGaming industry, including software for online casinos, game aggregation, affiliate platforms, and sports betting.

What did SOFTSWISS win at the EGR Marketing & Innovation Awards?
SOFTSWISS won the B2B Marketing Campaign category for their ‘Grab Success’ campaign, marking their second consecutive victory in this category.

What is the ‘Grab Success’ campaign?
The ‘Grab Success’ campaign is a strategic marketing initiative by SOFTSWISS aimed at enhancing brand visibility and client engagement in Malta, featuring the Maltese crab as a symbol of determination and success.

How does the ‘Grab Success’ campaign stand out?
The campaign stands out due to its unique concept inspired by the local ecosystem, the inclusion of C-level representatives to build trust, and the use of augmented reality (AR) videos for engaging digital promotion.

Who is Valentina Bagniya?
Valentina Bagniya is the Chief Marketing Officer at SOFTSWISS, responsible for leading the company’s marketing strategies and initiatives.

What other awards has SOFTSWISS won?
In addition to the EGR Marketing & Innovation Awards, SOFTSWISS has been honoured as Brand Idol of the Year at the iGaming IDOL and received the Best Marketing Campaign award at the EiGE Awards 2023.

What innovative solutions does SOFTSWISS offer?
SOFTSWISS offers a range of innovative solutions, including the Online Casino Platform, Game Aggregator, Affilka affiliate platform, Sportsbook software, and Jackpot Aggregator.

How did SOFTSWISS revolutionize the iGaming industry?
SOFTSWISS revolutionized the industry in 2013 by introducing the world’s first Bitcoin-optimized online casino solution, setting a new standard in the market.

Where is SOFTSWISS headquartered?
SOFTSWISS has offices in Malta, Poland, and Georgia, with a team of over 2,000 employees.

What is the significance of the EGR Marketing & Innovation Awards?
The EGR Marketing & Innovation Awards are highly prestigious in the online gaming industry, recognizing companies that demonstrate exceptional commercial success, innovation, customer service, and marketing prowess.