Spotlight Sports Group launches new racing tools for operators

Spotlight Sports Group, the global media and racing technology organisation behind Racing Post, has announced two significant product releases as part of its Racing Innovation strategy for 2026. The newly launched Smart View Tipping Feed and Racing Bet Builder are set to provide operators with advanced, algorithm-driven tools designed to enhance customer engagement while simplifying the betting experience for both novice and experienced racing audiences.

These releases mark a pivotal expansion of Spotlight Sports Group’s technology offerings as the company celebrates Racing Post’s 40th anniversary. According to the company, the products represent the most significant evolution of its Smart View platform to date, extending the scope of trusted racing intelligence beyond traditional racecards into predictive, recommendation-driven solutions suited for modern sportsbook environments.

Smart View Tipping Feed: Global, 24/7 Betting Intelligence

The Smart View Tipping Feed offers operators a continuous, round-the-clock service providing ready-to-bet selections across major racing markets. Initially covering the UK and Ireland, USA and Canada, Australia and New Zealand, France, South Africa and the UAE, the service is expected to expand to additional regions in the near future.

Each tip is meticulously tagged to a specific betting angle, including naps, bankers, course legends, ideal conditions and data aces. This allows operators to receive a consistent flow of high-quality, high-intent content suitable for deployment across sportsbooks, mobile apps, CRM systems and retail betting environments.

By offering a steady stream of pre-selected bets, the service not only reduces the decision-making burden for punters but also equips operators with content that is ready for immediate commercial use. The combination of expert insights and algorithmic analysis aims to bridge the gap between casual betting audiences and high-volume racing enthusiasts.

Racing Bet Builder: Intelligent Same-Race Multiples

Complementing the tipping feed, Spotlight Sports Group’s Racing Bet Builder represents the company’s first same-race multiple product designed specifically for horse racing. This innovation allows operators to present intelligent Bet Builder selections for all UK and Irish races where market conditions support same-race multiples.

Rather than providing a single overall betting verdict, each Bet Builder is generated through multiple data-led selections. Every leg of the Bet Builder is supported by detailed written insight and a Smart View market confidence rating, ensuring that operators can offer transparent, explainable and reliable recommendations. The product evaluates derivative markets such as to win, top finish, winning distance and match bets to identify the most promising combinations for each race.

The result is a structured, evidence-based approach to same-race multiples that empowers both operators and punters. Operators gain tools to engage audiences with highly curated content, while punters receive accessible, trustworthy guidance that is underpinned by decades of racing expertise.

Powered by the Smart View Engine

Both products leverage the Smart View Engine, Spotlight Sports Group’s proprietary analytics platform. The engine evaluates hundreds of variables for every runner, generating clear and interpretable ratings across critical factors such as horse ability, trainer performance, jockey strength, course suitability, distance and ground preferences, draw bias and jumping proficiency.

Designed to remove the complexity from racing data, the Smart View Engine translates intricate performance metrics into actionable insights. Its algorithmic approach ensures that recommendations are consistent, accurate and easily digestible for a global audience. This technology enables operators to scale racing content across multiple channels while maintaining the same high standard of quality and precision.

The engine’s predictive capabilities also allow for dynamic adaptation to changing conditions, giving operators the ability to provide up-to-date and relevant betting information. By combining traditional racing knowledge with modern data analytics, Spotlight Sports Group continues to expand the reach and accessibility of racing intelligence worldwide.

Driving Engagement for Operators and Punters

Sam Houlding, managing director of B2B at Spotlight Sports Group, emphasized the significance of these releases:

“As we enter Racing Post’s 40th anniversary year, we are proud to continue to lead the way with racing innovation that moves the industry forward. Smart View Tipping Feed and Racing Bet Builder represent the next evolution of our fantastic Smart View product, with both innovations delivering modern, data driven solutions that give operators powerful new ways to engage racing audiences and give punters easily digestible, trusted guidance, crafted from decades of Spotlight expertise. These releases mark only the beginning of our 2026 innovation roadmap and we are excited to share more in the months ahead.”

Houlding’s remarks highlight the dual focus of the product suite: supporting operators with scalable, high-quality content while ensuring that punters have access to actionable, evidence-based insights. By combining predictive technology with human expertise, Spotlight Sports Group aims to create an enhanced betting experience that is both engaging and reliable.

Market Expansion and Global Reach

The launch of Smart View Tipping Feed and Racing Bet Builder comes as racing audiences worldwide continue to seek more accessible and interactive betting experiences. The products’ global coverage ensures that operators can cater to markets across Europe, North America, Oceania, Africa and the Middle East.

Spotlight Sports Group is strategically positioning these offerings to capitalize on the increasing demand for algorithm-driven insights in the horse racing industry. The integration of predictive data with clear guidance not only supports seasoned punters but also lowers barriers for newcomers to racing, fostering greater participation and long-term customer engagement.

The company’s approach underscores a broader trend in the iGaming sector, where operators are increasingly seeking technologically advanced solutions to deliver personalized, data-driven experiences while maintaining transparency and trust.

Showcase at ICE Barcelona

Spotlight Sports Group plans to showcase both products at ICE Barcelona, scheduled from 19 to 21 January. This international exhibition provides an opportunity for operators, industry stakeholders and media representatives to experience the new tools firsthand. The company anticipates strong interest in both products, given their unique combination of data intelligence, usability and predictive capability.

By presenting the innovations at a major global event, Spotlight Sports Group aims to demonstrate the practical applications of its technology in real-world betting environments. This visibility also reinforces the company’s commitment to maintaining its position at the forefront of racing technology and operator solutions.

Looking Ahead: 2026 and Beyond

The launch of these products represents just the beginning of Spotlight Sports Group’s innovation roadmap for 2026. As the company continues to develop new tools and features, the focus remains on enhancing the betting experience while promoting transparency, accessibility and operator growth.

Analysts suggest that the integration of predictive data and algorithm-driven insights into mainstream betting will redefine how operators engage with audiences. The ability to provide clear, explainable guidance supported by comprehensive data analysis is likely to become a standard expectation among racing operators worldwide.

By extending its Smart View platform and introducing tools like the Tipping Feed and Bet Builder, Spotlight Sports Group is positioning itself to meet these expectations while maintaining a strong focus on legal compliance, operational transparency and low-risk engagement for operators and punters alike.

Conclusion

Spotlight Sports Group’s Smart View Tipping Feed and Racing Bet Builder represent a strategic advancement in racing technology, combining algorithmic intelligence with human expertise to deliver actionable insights for operators and punters worldwide. With predictive capabilities, transparent guidance and global reach, these products offer a new standard for engagement, accessibility and reliability in the racing industry.

As the company celebrates Racing Post’s 40th anniversary, these innovations underscore Spotlight Sports Group’s commitment to leading the industry forward, ensuring that operators can offer high-quality, trusted content while providing punters with simplified, data-backed betting tools.

FAQs

What is the Smart View Tipping Feed?
Smart View Tipping Feed is a global 24/7 betting service providing ready-to-bet selections for multiple racing markets.

Which countries are covered by Smart View Tipping Feed?
The service initially covers the UK, Ireland, USA, Canada, Australia, New Zealand, France, South Africa and the UAE, with plans for further expansion.

What is Racing Bet Builder?
Racing Bet Builder is a same-race multiple product that provides data-driven betting selections with detailed insight and confidence ratings.

How does the Smart View Engine work?
The Smart View Engine evaluates hundreds of variables for each runner and generates clear ratings across ability, trainer form, jockey strength, course suitability and more.

Can novice punters use these products?
Yes, both products simplify betting decisions and offer clear, data-backed recommendations for all types of punters.

How do operators benefit from these tools?
Operators can scale high-quality racing content across sportsbooks, apps, CRM systems and retail environments while engaging audiences more effectively.

Are the Bet Builder selections based on expert analysis?
Yes, every Bet Builder leg is supported by written insight and a Smart View market confidence rating derived from decades of racing expertise.

Will these products be showcased publicly?
Yes, Spotlight Sports Group will showcase both products at ICE Barcelona from 19 to 21 January.

Do these products cover only UK and Irish races?
Racing Bet Builder initially covers UK and Irish races where same-race multiples are supported, while the Tipping Feed has global coverage.

Are these tools legally compliant for global betting markets?
Yes, they are designed to provide operators with transparent, reliable content that aligns with international regulatory standards.