The start of the 2025-26 Premier League season marks a moment of renewed excitement for Leeds United supporters, as the club makes its return to the top flight. Adding to this anticipation is the confirmation that UK-licensed sportsbook Parimatch will serve as Leeds United’s official betting partner for the season....
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iGaming News, Marketing
August 13, 2025
LiveScore Group becomes principal partner of Sunderland AFC
Sunderland AFC has revealed a major new collaboration with LiveScore Group, a prominent international sports media and betting company, designating them as the club’s Principal Partner for the upcoming 2025-26...
iGaming News, Marketing
August 11, 2025
Aircash becomes Hellas Verona main jersey partner
Italian Serie A club Hellas Verona has recently announced a landmark sponsorship agreement with Croatian fintech company Aircash, officially naming the firm as the main jersey partner for the 2025/26...
iGaming News, Marketing
August 11, 2025
SBK becomes official betting partner of Huddersfield Town
Sports and entertainment consultancy Strive Sponsorship has successfully brokered a significant multi-year partnership agreement between the challenger sportsbook app SBK and Huddersfield Town Football Club, effective from the 2025/26 football...
iGaming News, Marketing
August 6, 2025
Reading FC Partners With PricedUp in New Betting Deal
Reading Football Club has announced a significant commercial partnership, confirming a two-year agreement with the UK-based betting and gaming brand PricedUp. As part of the agreement, PricedUp has been named...
iGaming News, Marketing
July 18, 2025
ComeOn expands brand through football partnerships
ComeOn Group, a prominent name in the global online gaming and betting industry, has formally announced a major development in its branding and marketing approach—an ambitious and far-reaching global sponsorship...
Business News, iGaming News
July 9, 2025
BFU extends partnership with Elitbet until 2028
The Bulgarian Football Union (BFU) has officially announced the extension of its partnership with Elitbet, a private betting company that has served as the title sponsor of Bulgaria’s Third League...
Business News, iGaming News
July 7, 2025
Eurojackpot becomes AZ Alkmaar sleeve partner
AZ Alkmaar, one of the top-tier football clubs in the Netherlands, has announced a significant sponsorship agreement with Eurojackpot, the lottery brand operated by Nederlandse Loterij (Dutch Lottery). Under this...
Business News, iGaming News
July 4, 2025
Betano becomes official partner of FC Bayern Munich
Kaizen Gaming’s flagship brand Betano has entered into a three-year official partnership with German football powerhouse FC Bayern Munich. The collaboration, which will take effect from the beginning of the...
Business News, iGaming News
July 4, 2025
Kwiff signs multi-year deal with Millwall FC
Kwiff, a mobile-first sports betting platform known for its “super-charged” betting experience, has formally entered a multi-year partnership with Millwall Football Club, marking a significant development in the relationship between...
Business News, iGaming News
May 23, 2025
Tipico adds 3. Liga to its German football portfolio
The German Football Association (DFB), the official governing body for football in Germany, has confirmed a notable expansion of its ongoing collaboration with Tipico, a leading sports betting provider within...
iGaming News, Laws
May 16, 2025
TGP Europe drops licence after £3.3M regulatory penalty
TGP Europe, once a prominent player in the United Kingdom's regulated gambling sector, has surrendered its operating licence following an ultimatum from the UK Gambling Commission (UKGC). The company, which...
Business News, iGaming News
May 14, 2025
Betano becomes main partner of Brøndby IF
Brøndby IF has secured a significant three-year partnership with Betano, the leading sports betting and gaming brand owned by Kaizen Gaming, a global leader in the GameTech industry. Beginning in...
Business News, iGaming News
April 5, 2025
Vbet extends sports betting deal with AS Monaco
In the world of sports sponsorship, long-term partnerships are often seen as a sign of mutual success and trust. One such partnership is the ongoing collaboration between SoftConstruct's B2C gaming...
Business News, iGaming News
March 21, 2025
Lyngby Boldklub welcomes Expekt as official sponsor
LeoVegas Group’s sports betting brand, Expekt, has taken a decisive step toward strengthening its position in the Danish market by entering into a strategic partnership with Lyngby Boldklub. This collaboration...
Business News, iGaming News
February 7, 2025
Tipico Extends Bundesliga Deal Until 2028
Tipico, one of Germany’s leading sports betting providers, has reaffirmed its commitment to German football by extending its partnership with the Bundesliga and 2. Bundesliga until the 2028/29 season. This...
Business News, iGaming News
January 15, 2025
QuinnBet Joins Millwall FC to Boost Sports Betting
QuinnBet, a rapidly growing and dynamic player in the iGaming industry, has made a significant stride in its expansion by becoming the official sportsbetting partner of Millwall Football Club. The...
iGaming News, Laws
December 2, 2024
Curacao Regulator Rejects BC.Game Allegations
The Curaçao Gaming Control Board (GCB) has publicly addressed a series of criticisms directed at its regulatory practices, which have intensified following the controversy surrounding operator BC.Game. The gaming regulatory...
Business News, iGaming News
August 19, 2024
Betway Expands Presence with Nottingham Forest F.C.
Betway, a leading name in the global sports betting and gaming industry, has taken a significant step forward in its quest to strengthen its influence in the world of football...
iGaming News, Laws
August 5, 2024
BGC Latest Code of Conduct
The Betting and Gaming Council (@BGC) has unveiled a transformative set of Codes of Conduct aimed at revolutionizing #gambling related sponsorship agreements across a spectrum of major sporting organizations. This...
Business News, iGaming News
July 9, 2024
Superbet Forms Partnership with Wisła Kraków
@Superbet, a prominent player in the European #Betting industry, has recently announced a landmark partnership with the legendary Polish #football club, @WisłaKraków. This collaboration is set to foster a deeper...
Business News, iGaming News
June 27, 2024
BetMGM & Wolves Expanding Sports Betting
@LeoVegasGroup is delighted to announce a new multi-year partnership with the #PremierLeague club @Wolves. This strategic alliance will see @BetMGM, a leading #sportsbetting brand under the LeoVegas Group, become the...
Business News, iGaming News
December 21, 2023
Betsson’s Odyssey with the Greek Cup
Betsson, a global powerhouse in the betting industry, and the Hellenic Football Federation (HFF) have united forces to script a new chapter in Greek football history. The announcement of Betsson...