Axom Gaming is expanding its technology partnership with 888AFRICA after a three-month trial of its automated decisioning solution produced reported incremental net revenue gains against the operator's existing CRM approach. The agreement will see Axom Gaming's automated decisioning technology deployed across 888AFRICA's CRM environment. According to the companies, the trial was conducted across selected audience cohorts and assessed player-level next-best-action decisions using a large volume of behavioural and transactional information....
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Partnerships & Expansion
April 29, 2026
Seen.io and Xtremepush partner to deliver personalised video CRM
Seen.io and Xtremepush have announced a strategic commercial partnership designed to broaden how iGaming operators approach customer engagement, player retention and lifecycle marketing. By combining Seen.io’s AI-powered personalised video technology...
Partnerships & Expansion
April 6, 2026
Optimove to acquire Smartico to expand iGaming CRM capabilities
Optimove has announced its intention to acquire Smartico, a company recognized for its gamification-focused customer relationship management solutions within the iGaming sector. The transaction is expected to be completed in...
Platforms & Software
January 5, 2026
Fast Track integrates Greco into core iGaming CRM platform
Fast Track, a recognised CRM technology provider for the global iGaming sector, has announced a significant expansion of its core platform with the full integration of Greco, the gameplay risk...
iGaming News, Laws
October 10, 2025
Fast Track responds to cyber breach impacting partners
In early October, Fast Track, the Malta-based iGaming customer relationship management (CRM) solutions provider, confirmed it had suffered a cybersecurity breach that exposed user information linked to two of its...
iGaming News, Laws
July 21, 2025
Symplify and Zenex Partner to Enhance iGaming Cybersecurity
Symplify, a renowned Stockholm-based provider of CRM and AI-driven cloud solutions, has entered into a strategic partnership with cybersecurity firm Zenex. This collaboration aims to bolster cybersecurity measures and improve...
Business News, iGaming News
January 7, 2025
Smartico.ai and Hybrid Interaction Boost iGaming CRM
In a significant development for the iGaming industry, Smartico.ai, a leading gamification and customer relationship management (CRM) platform provider, has entered into a strategic partnership with Hybrid Interaction, a consultancy...