Symplify has partnered with Promofy to bring no-code gamification directly into automated customer journeys, creating a more integrated approach to player engagement for iGaming operators. The collaboration connects Symplify’s CRM capabilities with Promofy’s AI-powered gamification technology so that games, challenges and rewards can be activated within the same journey framework....
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Platforms & Software
September 25, 2026
Fast Track launches native Fast Track AI app for iPhone business users
Fast Track has expanded the availability of its Fast Track AI platform with a dedicated iPhone application, bringing the company’s natural-language CRM capabilities into a mobile environment for existing partners....
Partnerships & Expansion, iGaming News
September 23, 2026
Vyking integrates Xtremepush CRM tools for global iGaming operators
Xtremepush, the leading provider of AI-powered CRM, engagement, and loyalty technology, has announced a strategic partnership with modular igaming platform provider and games aggregator Vyking which will see the latter...
People & Appointments
September 15, 2026
Xtremepush appoints Steve Talbot as new global chief marketing officer
Xtremepush has appointed Steve Talbot as its new Chief Marketing Officer, adding an experienced commercial and customer engagement executive to the leadership of the Dublin-headquartered technology company. The appointment comes...
Partnerships & Expansion
September 9, 2026
BetMakers selects Xtremepush as iGaming CRM partner for Apollo in Australia
BetMakers Technology Group has selected Xtremepush as its CRM partner for the Apollo wagering platform in Australia, bringing CRM, loyalty and gamification capabilities to operators using the platform. The companies...
Partnerships & Expansion
August 24, 2026
Axom Gaming scales CRM decisioning with 888AFRICA after successful trial
Axom Gaming is expanding its technology partnership with 888AFRICA after a three-month trial of its automated decisioning solution produced reported incremental net revenue gains against the operator's existing CRM approach....
Partnerships & Expansion
April 29, 2026
Seen.io and Xtremepush partner to deliver personalised video CRM
Seen.io and Xtremepush have announced a strategic commercial partnership designed to broaden how iGaming operators approach customer engagement, player retention and lifecycle marketing. By combining Seen.io’s AI-powered personalised video technology...
Partnerships & Expansion
April 6, 2026
Optimove to acquire Smartico to expand iGaming CRM capabilities
Optimove has announced its intention to acquire Smartico, a company recognized for its gamification-focused customer relationship management solutions within the iGaming sector. The transaction is expected to be completed in...
Platforms & Software
January 5, 2026
Fast Track integrates Greco into core iGaming CRM platform
Fast Track, a recognised CRM technology provider for the global iGaming sector, has announced a significant expansion of its core platform with the full integration of Greco, the gameplay risk...
iGaming News, Laws
October 10, 2025
Fast Track responds to cyber breach impacting partners
In early October, Fast Track, the Malta-based iGaming customer relationship management (CRM) solutions provider, confirmed it had suffered a cybersecurity breach that exposed user information linked to two of its...
iGaming News, Laws
July 21, 2025
Symplify and Zenex Partner to Enhance iGaming Cybersecurity
Symplify, a renowned Stockholm-based provider of CRM and AI-driven cloud solutions, has entered into a strategic partnership with cybersecurity firm Zenex. This collaboration aims to bolster cybersecurity measures and improve...
Business News, iGaming News
January 7, 2025
Smartico.ai and Hybrid Interaction Boost iGaming CRM
In a significant development for the iGaming industry, Smartico.ai, a leading gamification and customer relationship management (CRM) platform provider, has entered into a strategic partnership with Hybrid Interaction, a consultancy...