Vyking integrates Xtremepush CRM tools for global iGaming operators

by Claire

September 23, 2026

in Partnerships & Expansion, iGaming News

22

VYKING INTEGRATES WITH XTREMEPUSH TO STRENGTHEN CRM OFFERING FOR GLOBAL OPERATORS

Xtremepush, the leading provider of AI-powered CRM, engagement, and loyalty technology, has announced a strategic partnership with modular igaming platform provider and games aggregator Vyking which will see the latter make Xtremepush’s category-leading services available to its global client base through the XP Partners programme.

The Dublin-headquartered company will integrate its premium suite of CRM and player retention tools seamlessly into Vyking’s architecture, empowering operators to leverage real-time data, AI, and gamification tools to build more engaged and profitable player relationships.

Driven in-part by partner demand on the Vyking side, the collaboration allows its operator network to harness its full CRM, free-to-play, and XP Loyalty offerings, alongside its own CMS and aggregation solutions.

The integration into Vyking’s PAM, Bonus Engine, and Web platform gives direct access to Xtremepush’s fully automated CRM suite, with engagement channels including email, SMS, and Web Engagement all covered.

Robbie Sexton, Head of Partnerships at Xtremepush, said:

“We are thrilled to partner with Franz and the Vyking team in making our engagement and lifecycle solutions available to its growing, global client base. This integration is a prime example of how operators are driving demand for best-in-class tech stacks via alternative, consolidated avenues. XP Partners works with those that can benefit from our CRM and loyalty capabilities, enabling new, profitable relationships that cut through heavy development needs and add value to the end user and Xtremepush’s customers.”

Franz Gerhart, CEO of Vyking, added:

“Our mission has always been to give operators more control and flexibility over their player lifecycles; they know their players best. Partnering with Xtremepush aligns perfectly with that goal, and following a successful integration with one partner already, it’s clear that their committed team can provide powerful engagement and gamification services that complement our own content and intelligence offering.”

Xtremepush services are available now to all Vyking's Platform and Casino Aggregation customers and clients.

About Xtremepush

Xtremepush is the most complete CRM & Loyalty marketing solution on the market. Powered by people who genuinely champion customer successes, it enables igaming companies to leverage real-time data, AI, and gamification to build, grow, and retain strong player relationships. Unique in its ability to drive conversion and loyalty through lifecycle-specific, AI-powered journeys at scale, Xtremepush is proven as an all-in-one, unified solution, as well as a brand that builds mutually-beneficial partnerships for life.

Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Fanatics, Livescore, Oddschecker, Superbet, Betsson, Betsul, Hollywood Bets, Kaizen, BetMGM, and William Hill.

About Vyking

Vyking is a data-driven iGaming platform provider and games aggregator delivering white-label, turnkey and self-service solutions for fiat and crypto brands. Founded in 2018 by a team of seasoned iGaming experts, Vyking enables operators to launch quickly, scale efficiently and retain full product ownership through open architecture, frontend access and modular tooling. Trusted by brands across Europe, Asia and Africa, Vyking supports long-term growth through infrastructure built for scale and reliability.

FAQs

What does the Vyking and Xtremepush partnership provide to operators?
The partnership gives Vyking customers access to Xtremepush’s CRM, loyalty, free-to-play and gamification technology through an integration with Vyking’s platform infrastructure.

Which Xtremepush services are being integrated with Vyking?
The integration includes automated CRM capabilities, XP Loyalty, free-to-play tools and engagement channels such as email, SMS and web engagement.

How is Xtremepush integrated into the Vyking platform?
Xtremepush technology is integrated with Vyking’s PAM, Bonus Engine and Web platform, allowing operators to access engagement and retention tools within the existing architecture.

Who can access the new Xtremepush services through Vyking?
The services are available to Vyking Platform and Casino Aggregation customers and clients.

Why did Vyking partner with Xtremepush?
The partnership is intended to give operators greater control over player lifecycles while adding CRM, loyalty and gamification capabilities that complement Vyking’s platform and aggregation products.