There's a growing concern among marketers that affordability thresholds may be inadvertently shifting consumer behavior across various sales channels. As businesses adjust pricing strategies to meet these thresholds, they may unintentionally drive customers to alternative purchasing options, undermining their original objectives. This post explores the implications of these thresholds on consumer choices, analyzes case studies, and offers insights into how businesses can navigate this complex landscape effectively. Key Takeaways: Affordability thresholds may lead consumers to shift from traditional channels to alternative options that better align with their financial constraints. This channel shift......

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