1xBet brings a six-square Bingo experience to the SBC Summit in Lisbon

The 2026 SBC Summit in Lisbon will combine business networking, industry discussions and exhibition-floor activity from September 29 to October 1. Among the brands preparing an interactive presence is 1xBet, which has announced a six-square Bingo concept designed to guide visitors through different parts of its exhibition experience. The SBC Summit is scheduled to take place at the Feira Internacional de Lisboa and MEO Arena with the organiser currently promoting 40,000 delegates, 600+ speakers and more than 800 exhibitors.

Rather than treating a booth visit as a single stop, the 1xBet concept turns the experience into a sequence of activities. The six Bingo squares cover the booth itself, interactive entertainment, a football-focused appearance, prize opportunities, professional networking and potential partnership discussions.

Finding the 1xBet booth

The first stage of the Bingo route is a visit to booth C301. According to the company's event announcement, the space will use futuristic architectural elements, flowing forms and a blue digital aesthetic to create an environment centred on technology and movement.

For visitors, the booth is intended to serve as more than a location for promotional material. The design and activities are positioned as conversation starters, giving attendees an opportunity to engage with representatives while also exploring the wider 1xBet brand presence at the exhibition.

The timing is significant because the SBC Summit is designed around meetings between operators, suppliers, affiliates, technology businesses and other industry stakeholders. The official event programme also highlights networking tools intended to help attendees arrange meetings before and during the show.

Taking part in booth activities

The second Bingo square focuses on interactive entertainment. One of the planned attractions is a talking magic mirror that is designed to recognise visitors and interact with them through questions, jokes and predictions.

The company has presented the activity as a light-hearted way to encourage visitors to spend more time at the stand. Rather than relying solely on conventional demonstrations, the format creates a direct interaction that can lead naturally into conversations with the team.

Another activity called Fire is expected to provide a different challenge. Participants use a smartphone microphone to blow out virtual football flares displayed on a Proto screen. The mechanics are simple enough to attract casual visitors while maintaining a clear connection with 1xBet's sports-focused identity.

Together, these activities form the entertainment element of the Bingo route without requiring visitors to follow a complicated programme.

Meeting Mamadou Sakho

A further highlight will involve former Paris Saint-Germain and France defender Mamadou Sakho. Paris Saint-Germain's official profile confirms his career with the club between 2007 and 2013, during which he made 201 appearances and won four major honours before continuing his professional career in England and France. He announced the end of his professional playing career in 2025.

For the Lisbon event, 1xBet has announced that Sakho will appear at the booth alongside a football talent activity. The company says its team of scouts will identify selected visitors who may receive an opportunity to meet him at 1xBet headquarters.

The appearance also forms part of a wider sports-oriented programme. Visitors will have opportunities to test their football skills and participate in activities connected to the brand's event presence.

From a business perspective, the inclusion of a recognised former football international adds another point of engagement to the stand. It also reflects how major industry exhibitions increasingly combine commercial meetings with experiential elements designed to attract sustained footfall.

The prize draw square

The fourth Bingo square introduces a prize draw. According to the announcement, visitors attending on September 29 can enter for the chance to receive an iPhone 18 Pro or a Herbag Messenger Bag. On September 30, the announced prizes will include a MacBook Air 13 and a Horizon Soft Duffle.

The iPhone 18 Pro is a current Apple product following its September 2026 launch, while the Herbag Messenger and Horizon Soft Duffle are established luxury travel products from Hermès and Louis Vuitton respectively.

The advertised draws are scheduled for 16:00 on September 29 and September 30. Participation conditions and any applicable eligibility requirements should be checked at the event before taking part.

For exhibition attendees, the prizes add a straightforward incentive to include the booth in their schedules. However, the broader structure of the Bingo concept places the prize draw alongside networking and business activity rather than presenting it as the sole reason to visit.

Connecting with the industry

The fifth square moves from entertainment towards professional engagement. SBC Summit is structured around a broad mix of decision-makers and businesses across betting, gaming, technology, payments and affiliate marketing.

The event organiser describes the 2026 summit as a major international meeting point with a substantial exhibition floor and dedicated networking infrastructure. Attendees can use the SBC Connect app to review schedules and request meetings depending on the access level attached to their passes.

For 1xBet, this creates an opportunity to hold direct conversations with existing contacts while also meeting businesses that may be exploring new markets, acquisition channels or commercial relationships.

Face-to-face meetings can also provide a different setting for discussions that may otherwise require multiple online calls. For businesses attending a large B2B event, even a short initial conversation can establish whether a more detailed commercial discussion is appropriate.

Exploring partnership opportunities

The final business-focused square centres on potential collaboration through 1xPartners, the affiliate programme associated with 1xBet.

Current public information from 1xBet Affiliates describes the programme as operating across more than 150 countries with support for 69 languages and more than 250 payment methods. The affiliate programme also promotes RevShare and CPA models with terms varying according to cooperation arrangements and performance.

Public programme information currently advertises lifetime RevShare of up to 50% and CPA of up to $150 per player in certain offers. These figures should be understood as advertised maximum terms rather than a universal rate applicable to every partner or market.

The company also promotes promotional materials, tracking tools and campaign analytics as part of its affiliate infrastructure. Its official affiliate website identifies SBC Summit Lisbon among its 2026 event appearances and presents the programme as a channel for publishers and other partners seeking commercial cooperation.

Turning six squares into one journey

The final stage of 1xBet Bingo brings the individual activities together. Finding booth C301, participating in the interactive attractions, meeting Mamadou Sakho, entering the prize draw, networking with industry professionals and discussing partnership opportunities each represent a different aspect of the planned presence.

The concept also mirrors the structure of a major B2B exhibition. Visitors may arrive with a defined list of meetings yet discover additional conversations through activities on the exhibition floor. The Bingo format provides a simple framework for exploring those opportunities while keeping the experience informal.

For 1xBet, the Lisbon activation therefore combines brand visibility with direct engagement. For attendees, it provides several practical reasons to approach the stand, whether their interest is focused on entertainment, football, networking or affiliate cooperation.

What comes after the event

An exhibition usually ends when the halls close, but commercial discussions do not necessarily follow the same timetable. New contacts made in Lisbon can lead to further conversations, proposals and due diligence after the event.

That makes the six-square structure more than a promotional checklist. Each completed activity can represent the start of a separate interaction, while the overall experience provides multiple routes into a deeper business conversation.

As the SBC Summit approaches, 1xBet's Bingo concept positions its Lisbon presence around participation rather than passive viewing. The event itself is built around connections across the international betting and gaming ecosystem, while the six-square format gives visitors a clearly defined way to explore the company's presence.

Conclusion

1xBet's planned SBC Summit activation in Lisbon brings together exhibition design, interactive activities, football engagement, prize draws and affiliate discussions within a single visitor journey. The six-square Bingo concept gives each element a clear place while preserving the wider purpose of a major industry event.

For professionals attending the summit, the value of the experience will ultimately extend beyond completing a Bingo card. Meetings, introductions and commercial discussions can continue after the exhibition, making Lisbon a point of contact between the event itself and the business opportunities that may follow.

FAQs

What is 1xBet Bingo at SBC Summit Lisbon?
1xBet Bingo is an event activation built around six activities covering the booth, interactive entertainment, football engagement, prizes, networking and partnership opportunities.

When will SBC Summit 2026 take place?
SBC Summit 2026 is scheduled for September 29 to October 1, 2026 in Lisbon.

Where will 1xBet be located at the event?
The 1xBet announcement identifies booth C301 as the location for the planned Bingo experience.

Who is Mamadou Sakho?
Mamadou Sakho is a former France international and former Paris Saint-Germain defender who also played professionally in England and France.

What activities are planned at the 1xBet booth?
The announced activities include a talking magic mirror and a football-themed Fire challenge using a Proto screen and smartphone microphone.

What prizes are included in the announced draws?
The announced prizes include an iPhone 18 Pro and Herbag Messenger Bag on September 29 plus a MacBook Air 13 and Horizon Soft Duffle on September 30.

When will the 1xBet prize draws take place?
The company announcement states that the draws are planned for 16:00 on September 29 and September 30.

What is 1xPartners?
1xPartners is the affiliate programme promoted by 1xBet Affiliates for partners seeking commercial cooperation through CPA, RevShare and other available models.

What partnership terms does 1xPartners advertise?
Current public promotional material advertises up to 50% RevShare and CPA up to $150 per player, although actual terms can vary by partner and market.

Why could the 1xBet booth be relevant to industry professionals?
The planned activation combines brand engagement with opportunities to meet representatives, discuss business matters and explore potential affiliate or partnership relationships during the SBC Summit.