Avanti Studios appoints Jonas Ericson as Chief Financial Officer

Avanti Studios has appointed Jonas Ericson as Chief Financial Officer as the live casino supplier moves into another stage of commercial and organisational development. The appointment adds senior financial leadership to a company that is positioning its technology and product offering for broader international expansion.

Jonas Ericson joins Avanti Studios following more than six years at Swedish payments and banking company Klarna. During his time there, he worked across financial transformation and senior finance functions before becoming Global Head of Finance. His move brings experience from a large and internationally operating financial technology business into a live casino company that is continuing to develop its commercial presence.

The appointment is particularly relevant as Avanti Studios works to establish stronger financial structures alongside its product and commercial ambitions. For a growing supplier, financial oversight extends beyond reporting and budgeting. It also includes investment decisions, operational controls, risk management, compliance and the ability to assess growth opportunities with greater discipline.

Jonas Ericson brings senior finance experience

Jonas Ericson's professional background includes experience in financial transformation, operational development and the implementation of new business initiatives. His period at Klarna provided exposure to a complex organisation operating across multiple markets, making that experience relevant to Avanti Studios as it develops its own international footprint.

At Avanti Studios, Ericson will be responsible for financial strategy, financial operations and analysis alongside investment and risk management. The company has also identified profitability and compliance as key areas within the scope of his new role.

That remit places the CFO position at the centre of Avanti Studios' next phase. As the supplier expands its live casino proposition, financial planning will need to remain closely aligned with product development, commercial activity and market entry priorities.

For a young company, this can be an important point in its development. Growth can create additional opportunities but it can also increase the need for structured financial management. The appointment suggests that Avanti Studios is placing greater emphasis on building the internal framework needed to support that growth.

Ericson outlines his reasons for joining

Commenting on his appointment, Jonas Ericson said: “Making the switch from an established company like Klarna to an exciting start-up is always a big decision, but when I spoke to Gustaf (Hagman) and Jonas (Delin), I was completely sold on their vision. No one in the live casino space is even attempting the ideas that Avanti Studios has already implemented and I'm looking forward to using this position to grow the brand's profitability and global impact as CFO.”

The statement reflects the balance between financial discipline and entrepreneurial expansion that often defines a senior finance role within a developing technology business. Ericson's comments also underline his view that Avanti Studios has differentiated itself through its approach to live casino products.

Rather than presenting the appointment solely as a finance-led hire, the company is positioning Ericson's arrival as part of a wider effort to develop the business responsibly while continuing to pursue its commercial objectives.

Avanti Studios continues to build its leadership team

The appointment of Jonas Ericson follows the recent recruitment of Steven Tabone as Commercial Director. Tabone joined the company in July 2026 in a role focused on strengthening its commercial development and partnerships.

Together, the appointments point to an expansion of Avanti Studios' senior management structure across both finance and commercial functions. This is an important distinction for a supplier moving beyond an early product development phase. Financial planning and commercial execution increasingly need to operate alongside one another as a company enters additional markets and builds relationships with operators and business partners.

Avanti Studios was founded by Gustaf Hagman and Jonas Delin and has established its proposition around next-generation live casino technology. The company promotes multiplayer games featuring digital live dealers and real-time environments. Its model is designed to provide operators with scalable products while giving them flexibility around branding, presentation and game deployment.

The business has also been highlighting its technology-led approach as a way of addressing some of the longstanding operational challenges associated with live casino. That strategy makes senior leadership appointments particularly important because future expansion will require coordination across technology, finance, compliance and commercial operations.

Gustaf Hagman highlights the timing of the appointment

Avanti Studios Co-Founder Gustaf Hagman said: “Avanti Studios is delighted to welcome Jonas Ericson as its Chief Financial Officer in a move that will further strengthen our C-Level team at a crucial stage of development for the company. Jonas joins our organisation having already accrued a wealth of experience in new product implementation, strategic and operational development and senior management, making him the ideal fit to build our brand going forward.”

The reference to a “crucial stage of development” reflects the broader significance of the appointment. A CFO joining at this point is expected to contribute not only to financial reporting but also to the systems and decision-making processes that underpin sustainable expansion.

Strong financial controls can become increasingly important as a gaming supplier expands its commercial activity. Market entry can involve regulatory obligations, technology investment, contractual commitments and operational costs. Effective oversight therefore becomes closely connected to a company's ability to grow without losing control of its financial position.

A stronger financial foundation for expansion

For Avanti Studios, the arrival of Jonas Ericson creates an opportunity to strengthen the financial foundation supporting its longer-term strategy. His responsibilities cover several areas that are fundamental to the management of a scaling business, including investment, profitability, risk and compliance.

The company is also operating in an industry where product innovation and market expansion move quickly. Maintaining a clear view of costs, resources and financial performance can help management evaluate opportunities more carefully as the business develops.

Ericson's previous experience at Klarna adds another dimension to that process. Moving from a major payments and banking organisation to a live casino start-up represents a significant change in operating environment, but the underlying need for effective financial management remains relevant across both sectors.

His appointment could therefore become an important part of Avanti Studios' effort to combine ambitious product development with a more structured approach to business growth.

Conclusion

Avanti Studios' appointment of Jonas Ericson as Chief Financial Officer marks a notable addition to the company's leadership team at a time when the supplier is continuing to develop its commercial and technological proposition. His background at Klarna gives the company access to senior finance experience that can be applied across strategy, operations, investment, risk management and compliance.

The timing also matters. With Steven Tabone recently joining as Commercial Director, Avanti Studios is adding leadership capacity in areas that are closely linked to its next stage of development. The combination of commercial expertise and stronger financial oversight may help the company build a more structured platform for expansion.

For Jonas Ericson, the move represents a transition from an established global financial technology business to a growing live casino supplier with ambitions to develop its international impact. For Avanti Studios, his arrival signals an emphasis on building the financial and organisational capabilities that can support growth over the longer term.

As the live casino market continues to evolve, the ability to pair product innovation with sound financial governance will remain important. Avanti Studios' latest leadership appointment indicates that financial discipline is being treated as a core part of that strategy rather than a separate back-office function.

FAQs

Who is Jonas Ericson?
Jonas Ericson is a senior finance professional who has joined Avanti Studios as Chief Financial Officer after spending more than six years at Klarna.

What is Jonas Ericson's new role at Avanti Studios?
Jonas Ericson is the Chief Financial Officer of Avanti Studios. His responsibilities include financial strategy, operations and analysis, investment and risk management, profitability and compliance.

Why did Jonas Ericson leave Klarna for Avanti Studios?
According to his statement, Ericson was attracted by the vision of Avanti Studios and its approach to innovation in the live casino sector.

How long did Jonas Ericson work at Klarna?
Jonas Ericson spent approximately six and a half years at Klarna before joining Avanti Studios.

What was Jonas Ericson's position at Klarna?
Ericson progressed through finance-related roles at Klarna and later served as Global Head of Finance.

What does Avanti Studios do?
Avanti Studios is a live casino supplier focused on technology-led multiplayer gaming experiences featuring digital live dealers and real-time environments.

Who founded Avanti Studios?
Avanti Studios was founded by Gustaf Hagman and Jonas Delin.

Who joined Avanti Studios before Jonas Ericson?
Steven Tabone joined Avanti Studios as Commercial Director before the appointment of Jonas Ericson as CFO.

Why is a CFO important for a growing live casino company?
A CFO can help oversee financial planning, investment, risk management, profitability and compliance as a business expands its operations.

What could Jonas Ericson's appointment mean for Avanti Studios?
The appointment strengthens the company's senior leadership and may support a more structured approach to financial management as Avanti Studios continues pursuing growth and international development.