Avanti Studios partners with Superbet for Brazil market live casino debut

Avanti Studios has announced a new commercial agreement with Superbet that is set to introduce the live casino supplier's content to Brazil. The collaboration marks an important step in Avanti Studios' international expansion strategy and places a strong emphasis on locally relevant live casino experiences.

Under the agreement described by the companies, Superbet will receive an initial one-month period of exclusive access to Avanti Studios' existing game portfolio. The rollout is expected to bring the supplier's real-time live casino format to Brazilian players through Superbet's local operation, subject to the applicable regulatory and technical requirements.

The deal is also notable for its emphasis on localisation. Avanti Studios has developed its platform around lifelike digital dealer technology, using captured performances and digital environments to create live casino experiences designed to replicate the presentation of conventional dealer-led games while offering greater flexibility in how products are deployed.

Avanti Studios expands its live casino proposition

Avanti Studios has positioned its technology around a different approach to live casino production. Rather than relying exclusively on conventional physical studio structures, the company uses motion capture, 3D animation and digital dealer technology to create multiplayer gaming environments that can be adapted for different markets.

The model is intended to support localisation in areas such as dealer appearance, language and presentation. For operators entering or expanding within regulated jurisdictions, that flexibility can be particularly important because player expectations and market requirements can differ significantly from one territory to another.

Brazil represents a notable market in that context. The country's regulated betting framework has established formal requirements for operators and online gaming products, making market-specific compliance and localisation important considerations for suppliers and brands operating there.

The new Superbet agreement therefore gives Avanti Studios an opportunity to demonstrate how its live casino software can be adapted for a market where Brazilian Portuguese language support and locally relevant content are central to the customer experience.

More than 20 live casino tables planned at launch

According to the announcement, Superbet is expected to add more than 20 new live casino tables from the beginning of the collaboration. The initial portfolio is planned to include Brazilian Portuguese-speaking dealers as well as environments designed specifically for the local audience.

The launch is set to feature 10 dedicated Blackjack tables. Several of these tables are intended to operate at lower stakes, with the companies identifying an opportunity to broaden access for players interested in lower-limit live blackjack.

This element of the agreement highlights one of the central themes behind Avanti Studios' technology strategy. The ability to adjust table configurations and presentation can allow operators to create products for specific market segments rather than adopting a single standardised format across every jurisdiction.

For Superbet, the addition of a wider selection of live casino tables could also strengthen the breadth of its casino offering while giving its Brazilian operation access to content developed with localisation in mind.

The commercial arrangement is described as combining Avanti Studios' technology with content tailored to the Brazilian market. That approach is increasingly relevant as operators seek products that can accommodate local language requirements, market preferences and regulatory conditions without relying entirely on a one-size-fits-all product model.

Futevôlei Ao Vivo brings a local concept to live casino

One of the most distinctive elements of the collaboration is the planned launch of Futevôlei Ao Vivo, a game inspired by futevôlei, a beach sport strongly associated with Brazil.

The new title has been developed specifically with Brazilian audiences in mind. In its live casino format, players will be able to bet on the outcome of a new foot volleyball match at intervals of approximately 15 seconds, according to the announcement.

The concept gives Avanti Studios and Superbet a way to connect the format of live betting with a sporting activity that has clear cultural recognition in Brazil. It also demonstrates the potential for market-specific game development to extend beyond simply translating an existing casino title into another language.

Futevôlei Ao Vivo is expected to be available exclusively to Superbet players for the duration of the agreement. The exclusivity arrangement could give the operator a differentiated product as the companies test how a locally themed live casino game performs within the Brazilian market.

The title also reflects a broader trend in gaming technology, where operators and suppliers increasingly explore content that is designed around local interests instead of relying solely on internationally established casino formats.

Influencer-led content adds another layer

The collaboration is also expected to include a co-produced Live Casino game featuring a prominent influencer as the dealer.

Details about the personality and the final product format have not been fully disclosed in the announcement provided for the agreement. However, the concept is intended to allow players to interact with the personality within a Live Casino environment on an ongoing basis.

Influencer-led entertainment could provide another route for operators seeking to create stronger connections between gaming content and recognizable local personalities. From a production perspective, Avanti Studios' digital dealer model is designed to provide flexibility in how characters and environments are presented.

Any such product would nevertheless need to be deployed within the applicable legal, regulatory and platform requirements governing online gaming in Brazil.

Brazil becomes a strategic expansion market

The agreement with Superbet comes as Avanti Studios continues to develop its presence in regulated markets.

Brazil offers a particularly relevant environment for a supplier focused on localisation and scalability. The country's regulated framework has introduced formal oversight for fixed-odds betting and online games while placing greater emphasis on authorised operators and compliant gaming products.

For suppliers, the market presents both commercial opportunity and operational obligations. Online games offered by authorised operators in Brazil are subject to certification requirements and must meet the regulatory framework established by the Secretaria de Prêmios e Apostas within the Ministry of Finance.

Avanti Studios' emphasis on adaptable digital dealer technology may allow it to address some of the operational challenges associated with delivering localised content at scale. However, actual availability of individual games remains dependent on the relevant certification, integration and regulatory processes.

The Superbet relationship could therefore serve as an important reference point for Avanti Studios as it seeks to expand its model into additional regulated jurisdictions.

Gustaf Hagman highlights the importance of the launch

Avanti Studios Co-Founder Gustaf Hagman said:

“With Brazil being a key market for Avanti’s expansion plans, we’re thrilled to be launching with one of the country’s leading operators in Superbet. Our new deal will see the brand receive one-month exclusive access to all existing Avanti content and work is already underway to develop a custom title specifically for the Brazilian market, Futevôlei Ao Vivo, which will also debut on the platform.”

Hagman's comments underline the company's focus on using partnerships with established operators to introduce its technology to new regulated markets. They also place the custom-built Futevôlei Ao Vivo project at the centre of the Brazilian rollout.

The reference to a dedicated market title is significant because local content can give operators an additional way to distinguish their gaming portfolio while allowing suppliers to demonstrate the adaptability of their underlying technology.

A technology-led model for localised gaming

Avanti Studios' expansion into Brazil represents more than the addition of another market to its distribution footprint. It illustrates the company's broader strategy of using digital production techniques to address traditional challenges associated with live casino operations.

The supplier's approach is based on creating digital dealers and environments that can be adapted for different languages, brands and table configurations. In theory, this can provide operators with greater flexibility when launching or scaling products across multiple jurisdictions.

For Superbet, the partnership brings together a broad live casino portfolio with market-specific concepts, including lower-stakes Blackjack tables and the Futevôlei Ao Vivo title.

For Avanti Studios, Brazil offers a test of whether its technology-led model can translate effectively into one of the world's most closely watched regulated gaming markets. The outcome may help shape the supplier's future expansion strategy as it continues to pursue international operator partnerships.

Conclusion

The Avanti Studios and Superbet agreement places localisation at the centre of a new live casino expansion initiative in Brazil. More than 20 planned tables, Brazilian Portuguese-speaking dealers, lower-stakes Blackjack options and the development of Futevôlei Ao Vivo point to an approach focused on adapting gaming content to the characteristics of the local market.

The planned influencer-led game adds another dimension to the collaboration, although further details about that project remain to be disclosed. Meanwhile, the one-month exclusive access period gives Superbet an initial window in which to showcase Avanti Studios' wider portfolio.

As Brazil's regulated online gaming market continues to mature, technology providers will face growing expectations around compliance, localisation and product flexibility. Avanti Studios' partnership with Superbet places those priorities at the heart of its market entry and could become an important milestone in the supplier's broader international development.

The key consideration now will be how the planned content performs in practice and how successfully the companies can combine local relevance with the operational standards required in Brazil's regulated environment.

FAQs

What is Avanti Studios?
Avanti Studios is a live casino technology supplier focused on multiplayer games that use lifelike digital dealers and digitally produced gaming environments.

What is the Avanti Studios partnership with Superbet?
The announced partnership is a commercial agreement under which Superbet is expected to receive access to Avanti Studios' live casino portfolio for the Brazilian market with an initial one-month exclusivity period.

How many live casino tables are planned for the launch?
The announcement states that more than 20 live casino tables are planned for the initial launch on Superbet.

How many Blackjack tables are expected?
The initial portfolio is expected to include 10 dedicated Blackjack tables with several designed for lower-stakes play.

What is Futevôlei Ao Vivo?
Futevôlei Ao Vivo is a planned live casino game inspired by Brazil's popular foot volleyball culture. The concept involves a new match outcome approximately every 15 seconds.

Will Futevôlei Ao Vivo be exclusive to Superbet?
According to the supplied announcement, Futevôlei Ao Vivo will be available exclusively to Superbet players for the duration of the agreement.

What makes Avanti Studios' live casino technology different?
Avanti Studios uses motion capture, 3D animation and lifelike digital dealer technology to create live casino content that can be adapted for different markets and operator requirements.

Who is Gustaf Hagman?
Gustaf Hagman is a Co-Founder of Avanti Studios. He is also known for founding LeoVegas and has experience in the online gaming sector.

Why is Brazil important for Avanti Studios?
Brazil is a major regulated gaming market with formal requirements for operators and online gaming products. Its scale and localisation requirements make it an important market for suppliers seeking international growth.

Are the games required to comply with Brazilian regulations?
Online gaming products offered through authorised operators in Brazil must comply with the applicable regulatory framework. Game certification and other regulatory requirements may apply before products can be offered.