December 2019 saw a number of updates in the world of Pay Per Click (PPC) advertising. Google Ads rolled out new features including top signals for bid strategy and an upgrade to the Merchant Center for the holiday shopping season. Meanwhile, Bing proved its worth with almost half of US searches taking place on the platform. Facebook introduced a new responsive ads feature with multiple text optimization, and released industry benchmarks for CTR, CPC, CVR, and CPA. Advertisers selling on Amazon now have access to Sponsored Display in select regions, while Google......
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Local SEO, SEO Techniques
December 4, 2019
Google rolls out local opportunity finder to help businesses up their local SEO game
Local Opportunity Finder is a new tool released by Google to help small businesses improve their local SEO efforts. Local SEO is essential for small businesses that want to reach...
Local SEO, OFF-PAGE SEO
December 1, 2019
The Bedlam update – What you need to know
After the Possum update in 2016, the month of November marked the biggest ranking shift in Local SEO. With the Possum update, the Local Search industry saw its first big...
Real Estate
November 27, 2019
5 tips to help you price your home
It's no secret that the real estate business is booming today. Most ads or articles you find on social media are usually aimed at buyers, but what about those who...
Pay Per Click
November 13, 2019
Pay per click updates for November 2019
Here are the latest pay per click updates we have curated for you this month. With the holiday season coming up, Google rolls out holiday updates for merchants with some...
Local SEO
November 10, 2019
Is your local business voice ready? Check out with our new SEO audit
Are you concerned about whether your local business is voice-ready? Look no further than our new SEO audit report! We've recently updated our report to include some amazing features that...
ON-PAGE SEO, SEO Techniques
November 7, 2019
3 simple ways to make the most of long-tail keywords
In the world of digital marketing, finding the right keywords can make all the difference in improving your SEO. While most marketers tend to focus on high-volume keywords, competing with...
OFF-PAGE SEO
November 4, 2019
Study indicates 97% adults purchase from the local businesses they find on Yelp
A recent study commissioned by Yelp and conducted by SurveyMonkey found that nearly all online adult users are willing to purchase products or services from local businesses discovered on Yelp....
OFF-PAGE SEO
November 1, 2019
Google rolls out new search algorithm, Bert
As the search engine giant Google rolls out its new search algorithm, BERT, it is set to make a significant impact on the search engine results page (SERP). This update...
Affiliate Case Study, Clients, Ecommerce, Marketing
October 28, 2019
Affiliate Case Study – CBD Industry
CBD Company came to us in June 2019, with some online presence. They wanted to us manage their affiliate marketing program, increase the overall business revenue & clientele. At the...
Clients, Local SEO, OFF-PAGE SEO, ON-PAGE SEO, SEO Case Study
October 15, 2019
SEO Case Study – House Buyers Industries
Prior to our SEO services, House Buyers had some online presence, but they had just two keywords ranking on the first page of major search engines. They approached us in...
Marketing, Pay Per Click
October 13, 2019
Pay per click updates for October 2019
Wondering if responsive search ads are worth it for small PPC campaigns? Click here to get your answer. Learn how to work with the latest Google Ads Match type changes;...
Marketing, Social Media
October 10, 2019
Facebook and Instagram likely to hide like counts
Social networking platforms Facebook and Instagram, both are considering removing the like counts from their posts. Starting from Australia, they will expand to other countries depending on how things go....
OFF-PAGE SEO
October 7, 2019
Don’t want to lose your ability to message customers? Start using the GMB App
Here’s yet another reason to start using Google My Business app. Post November 15th, the feature that enables you to message your customers through Google My Business listing will be...
Local SEO, OFF-PAGE SEO
October 4, 2019
No more review stars for /local business & /organization markup
A new development by Google now denies businesses the right to add review markup for themselves. It was announced on 16th September that the review stars that appear in the...
OFF-PAGE SEO
October 1, 2019
Boost your site’s authority & stop worrying with Google’s new September 2019 core update
Google announced the launch of the September 2019 Core Algorithm Update via Twitter on September 24th and like previous core updates, this year too, there was hardly any supporting document...
Pay Per Click
September 16, 2019
Pay per click (PPC) updates for September 2019
Improve the performance of your Google Ad campaigns with Google’s newly introduced seasonality adjustment for smart bidding. Now you can ensure you don’t go over your media spend budget with...
Social Media
September 13, 2019
Boost Twitter engagement 10x with images & get 150% more retweets with videos
Twitter mentioned in their blog post, create video content with your phone using these 4 ingenious ideas, that all you need for a campaign to be successful is good content...
OFF-PAGE SEO
September 10, 2019
Google now rolls out new ‘google screened’ local service ad label
However, Google has now decided to roll out a new “Google Screened” Local Service Ad label for such professionals. Just like Google Guaranteed, the Google Screened label also comes with...
Local SEO, OFF-PAGE SEO
September 7, 2019
Hotels on Google my business can now add new features to their listings
Now here’s some really good news for hotel owners with verified Google My Business (GMB) listings. Google recently announced that they have now added support to enable hotel owners or...
OFF-PAGE SEO
September 4, 2019
Bulk review management – Another feature introduced by google my business
Businesses with multiple locations often have a hard time managing their customer reviews. Responding to each and every review, from each and every location can be taxing. Google My Business’...
Local SEO, OFF-PAGE SEO
September 1, 2019
Speculations of Google and Bing joining forces increase as their webmaster tools & local platforms work together
The rivalry between Google & Bing has been on for around a decade now, with each search engine carving their niche in the market. However, it seems like the rivals...
Pay Per Click
August 13, 2019
Pay per click (PPC) updates for august 2019
The new tool from the team PixelMe alerts you whenever your competitor launches a Facebook Ad campaign. With Goggle Ads' new version of the keyword planner, you can now find...
OFF-PAGE SEO
August 10, 2019
Google tests “request a quote” button locally for branded searches
Google recently tested a new “Request A Quote” button feature within the knowledge panels of the businesses that are verified and listed on Google My Business (GMB) and also who...
OFF-PAGE SEO
August 7, 2019
You can now claim your Google knowledge panel
Entities with Google accounts can now claim their knowledge panels to gain complete access over the information that it contains. Make sure you have a Google account. Search for your...
OFF-PAGE SEO
August 4, 2019
Bing now warns users from visiting sites with expired SSL certificate
Due to the growing need to bolster online security, every search engine strives to come up with new, innovative ways to make users feel as secure as possible in the...
Local SEO, OFF-PAGE SEO, SEO Techniques
August 1, 2019
Have listing services like Yext become obsolete due to changes in Google?
Do local citations matter anymore? Mike Blumenthal and other SEO experts share their opinions about how much attention we should be really giving to structured citations. For any local business,...