Bombay Group strengthens leadership with new CMO and CDO

Bombay Group has announced two high-profile executive appointments that mark a significant step in its ongoing global expansion. The company has named Rhiannon Bach as Chief Marketing Officer (CMO) and Lauren Findlay as Chief Digital Officer (CDO). Both executives join the leadership team during what the company describes as a “pivotal moment” in its evolution, as Bombay continues to position itself as a leading force in the global luxury entertainment, hospitality, and digital gaming sectors.

The new appointments are part of a broader strategic initiative aimed at aligning Bombay’s marketing and digital operations with its ambitious international growth plans. The Group, which has built a reputation for exclusivity and excellence across its portfolio, is now taking deliberate steps to integrate its luxury hospitality offerings with its emerging digital ventures under the same cohesive brand experience.

Bombay Group’s growing portfolio

Bombay Group’s diverse operations include a network of elite establishments such as Bombay Club Tallinn, Bombay Yacht and Jet, and a number of high-end restaurants and bars known for their refined design and premium service standards. The Group also operates the Burman Hotel, a five-star property that embodies the company’s focus on hospitality innovation and sophistication.

In addition to its land-based ventures, Bombay recently entered the regulated online gaming space with the launch of Yolo.com, an Estonian-licensed online casino designed to bring together Bombay’s signature luxury ethos and cutting-edge digital entertainment. Yolo.com is envisioned as a unique digital destination that connects players with exclusive rewards and experiences from Bombay’s premium offline venues — effectively bridging the gap between physical and digital luxury entertainment.

This dual model of integrated digital and offline services represents a core part of Bombay Group’s strategy under the Yolo Group umbrella, which manages a suite of B2B and B2C offerings across multiple verticals.

Rhiannon Bach: Driving global marketing excellence

As the new Chief Marketing Officer, Rhiannon Bach is set to play a central role in shaping the future of Bombay’s global brand identity. Her mandate covers all aspects of marketing and advertising across the Group’s Clubs, maritime operations, hospitality, and concierge services. Bach’s focus will include strengthening the brand’s market presence, enhancing customer engagement, and developing new loyalty and VIP programs to support retention and long-term value.

With more than 15 years of experience in senior marketing and leadership roles across four continents, Bach brings a wealth of international expertise. Her background includes extensive work in casino marketing, hospitality, and technology, with prior executive positions in Macau, Australia, and the United States. Most recently, she served as Head of North American Growth at Atomize RMS, a hospitality technology firm based in Sweden.

Bach’s proven ability to drive brand growth in both established and emerging markets positions her as a valuable asset to Bombay Group’s global expansion strategy. Her approach emphasizes data-driven marketing, personalization, and the use of technology to elevate customer experiences — all key elements in Bombay’s pursuit of operational excellence.

According to Bach, the opportunity to join Bombay Group represents a chance to merge her passion for luxury hospitality with cutting-edge technology and customer-centric innovation. “It is an honor to be part of such a forward-thinking brand that values quality, creativity, and authenticity,” she said in a statement released by the company.

Lauren Findlay: Leading digital transformation

In her new capacity as Chief Digital Officer, Lauren Findlay will oversee the digital integration of Bombay Group’s luxury portfolio. Her role is particularly focused on leading Yolo.com, the Group’s newly launched online casino, while also managing the broader digital transformation that aims to merge Bombay’s physical and digital ecosystems into a unified premium experience.

Findlay brings over 15 years of combined experience in iGaming, e-commerce, and agency leadership, having previously held senior roles including Commercial Strategy Director at LeoVegas Group and Chief Marketing Officer at Happy Hour Group. In addition, she has worked as a Fractional CCO/CMO for several start-ups and scale-ups, helping companies develop go-to-market strategies, optimize digital performance, and enhance customer acquisition and retention.

Her expertise in brand development, digital innovation, and commercial optimization makes her a key figure in Bombay Group’s digital evolution. With Yolo.com serving as the company’s flagship online product, Findlay’s leadership will be instrumental in ensuring that the online experience mirrors the same luxury, exclusivity, and sophistication associated with Bombay’s offline venues.

Findlay’s appointment highlights Bombay Group’s recognition that digital transformation is not merely an operational necessity but a strategic opportunity to redefine the luxury entertainment landscape. She emphasized the company’s potential to merge two traditionally separate worlds — hospitality and gaming — into one seamless, elevated customer experience.

Leadership’s vision for the future

Commenting on the appointments, Kevin McGowen, Chief Executive Officer of Bombay Group, expressed strong confidence in the new leadership additions.

“We are delighted to welcome Rhiannon and Lauren to the executive leadership team,” said McGowen. “The combined and extensive international backgrounds of both individuals and proven track record make these executive appointments exceptionally well-suited to lead Bombay’s digital and marketing strategies as we continue to expand globally.”

McGowen added that both executives embody the forward-thinking mindset necessary for the Group’s next phase of development, where brand coherence, innovation, and customer engagement will play critical roles in shaping Bombay’s long-term success.

Strengthening brand identity through innovation

The appointments of Bach and Findlay come at a time when Bombay Group is investing heavily in brand development, digital infrastructure, and customer loyalty. By combining their respective areas of expertise, the company aims to strengthen its identity as a unified global brand synonymous with high-end experiences, world-class entertainment, and cutting-edge digital engagement.

Under Bach’s leadership, the marketing division will focus on expanding the company’s presence in key international markets through strategic campaigns, partnerships, and digital storytelling. Meanwhile, Findlay’s digital roadmap will prioritize creating a frictionless bridge between offline and online services — ensuring that the same standards of luxury and service excellence apply in every customer interaction, whether physical or virtual.

This strategy aligns with broader trends in the hospitality and gaming sectors, where personalization, loyalty programs, and immersive digital touchpoints are redefining how brands engage with their clientele.

A focus on responsible and sustainable growth

Beyond commercial success, Bombay Group has also emphasized a commitment to responsible and sustainable growth. With new leadership in place, the company plans to continue aligning its operations with ethical business practices, transparent governance, and a culture of innovation rooted in quality and inclusivity.

Both Bach and Findlay have expressed enthusiasm for developing strategies that enhance Bombay’s reputation as a trusted and forward-looking global brand. Their combined leadership is expected to help the company achieve not only financial success but also meaningful contributions to the broader hospitality and digital entertainment industries.

Looking ahead

The addition of Rhiannon Bach and Lauren Findlay to the C-Suite signals the beginning of a new chapter for Bombay Group — one defined by strategic transformation, customer engagement, and global ambition. As the company continues to evolve from a collection of exclusive venues into an integrated digital and physical luxury ecosystem, its leadership’s vision will likely shape the direction of the brand for years to come.

Bombay Group’s decision to invest in experienced leaders with proven global credentials reflects its long-term commitment to excellence, innovation, and growth. In doing so, the company reinforces its position as a pioneering force in the convergence of hospitality, entertainment, and technology.

Conclusion

The appointment of Rhiannon Bach as Chief Marketing Officer and Lauren Findlay as Chief Digital Officer marks a defining moment for Bombay Group as it strengthens its leadership team and reinforces its global ambitions. Both executives bring a wealth of international experience, strategic vision, and proven expertise that align seamlessly with Bombay’s long-term goals of innovation, integration, and customer excellence.

By uniting luxury hospitality with cutting-edge digital technology, Bombay Group is positioning itself at the forefront of a rapidly evolving industry where physical and digital experiences are increasingly intertwined. The company’s commitment to premium quality, responsible growth, and customer engagement remains at the heart of its operations, ensuring that its expansion is not only strategic but also sustainable.

As the Group continues to grow its global footprint through ventures like Yolo.com and its exclusive hospitality brands, the leadership of Bach and Findlay will play a pivotal role in shaping Bombay’s next era. Their appointments symbolize more than just organizational growth — they reflect Bombay Group’s dedication to redefining luxury entertainment through innovation, creativity, and world-class leadership.

FAQs

What is the Bombay Group known for?
Bombay Group is known for its luxury hospitality and entertainment ventures, including exclusive clubs, yachts, fine dining establishments, and the Burman Hotel.

Who is the new Chief Marketing Officer of Bombay Group?
Rhiannon Bach has been appointed as the new Chief Marketing Officer (CMO) of Bombay Group.

Who is the new Chief Digital Officer of Bombay Group?
Lauren Findlay has joined Bombay Group as the Chief Digital Officer (CDO).

What will Rhiannon Bach’s responsibilities include?
Bach will lead global marketing initiatives, enhance brand visibility, and expand loyalty programs across Bombay’s international markets.

What will Lauren Findlay focus on in her role?
Findlay will oversee the launch of Yolo.com and lead Bombay Group’s digital transformation to integrate luxury experiences online.

What is Yolo.com?
Yolo.com is an Estonian-licensed online casino launched by Bombay Group, offering players access to exclusive rewards and experiences.

How does Yolo.com connect with Bombay’s offline operations?
Yolo.com is designed to provide players with access to exclusive offers linked to Bombay’s physical venues, bridging the offline and online experiences.

Why are these appointments important for Bombay Group?
The appointments strengthen the company’s leadership and strategic capabilities, positioning it for continued international growth.

What industries have Rhiannon Bach and Lauren Findlay previously worked in?
Bach has experience in casino marketing and hospitality technology, while Findlay has a background in iGaming, e-commerce, and digital marketing.

What is the long-term vision for Bombay Group?
The company aims to become a global leader in luxury entertainment by seamlessly combining physical hospitality and digital innovation.