EveryMatrix Appoints Bobby Longhurst as GCCO
EveryMatrix, a leading provider in the iGaming industry, has recently announced the appointment of Bobby Longhurst as the Group Chief Commercial Officer (GCCO). This development comes just in time for ICE 2024, marking a significant step for EveryMatrix in its quest for accelerated growth and expansion.
Bobby Longhurst: A Seasoned Professional with Over 20 Years of Experience
Bobby Longhurst, the newly appointed GCCO, brings with him a wealth of experience, boasting more than two decades in the iGaming industry. His extensive career includes notable positions such as Managing Director of SportingTech, Chief Commercial Officer at Pronet Gaming, and Commercial Director at SBTech. Throughout his career, Longhurst has demonstrated a keen understanding of strategic insights, executive leadership, and an ability to drive rapid revenue growth.
Responsibilities of the Group Chief Commercial Officer
As the Group Chief Commercial Officer, Bobby Longhurst will take charge of EveryMatrix’s commercial strategy, overseeing critical areas such as account management, sales, and marketing. In this role, he will work closely with each business unit, aiming to enhance EveryMatrix’s global efforts and strengthen its position in the highly competitive iGaming market.
Strategic Vision for EveryMatrix’s Global Expansion
Longhurst’s strategic vision aligns with EveryMatrix’s plans for 2024 and beyond, as the company aims to embark on an accelerated growth path. His role involves collaborating with various business units to explore opportunities in both established and emerging markets, with a particular focus on regions like Latin America (LatAm). The appointment of Longhurst is a clear signal of EveryMatrix’s commitment to investing in top-tier talent to achieve its ambitious goals.
Transition from Stian Hornsletten to Bobby Longhurst
Bobby Longhurst assumes the role of GCCO, succeeding co-founder Stian Hornsletten, who will transition to the position of CEO within EveryMatrix’s Games division starting February 1st. This strategic move aims to leverage the strengths of both executives, with Hornsletten taking on a leadership role in the Games division and Longhurst steering the ship as the Group Chief Commercial Officer.
Ebbe Groes, Group CEO’s Perspective
Ebbe Groes, the Group CEO of EveryMatrix, expressed enthusiasm about the recent addition to the leadership team. He highlighted the company’s commitment to investing in top talent to support its ambitious plans for growth. Groes praised Longhurst’s extensive experience and strategic insights, noting that his contributions would significantly enhance EveryMatrix’s capabilities in expanding its reach across various verticals, global markets, and cutting-edge technologies.
Bobby Longhurst’s Perspective on Joining EveryMatrix
Bobby Longhurst, in response to his appointment, expressed his excitement about joining EveryMatrix during this crucial phase of growth. He acknowledged the vast opportunities that lie ahead across all major business units and products. Longhurst emphasized the potential for growth in established markets as well as emerging ones, such as LatAm. He specifically pointed to the success of EveryMatrix’s turnkey platform in recent years and expressed anticipation for leading the company’s commercial strategy through exciting upcoming projects.
Looking Ahead: EveryMatrix’s Growth Trajectory
With Bobby Longhurst at the helm as the Group Chief Commercial Officer, EveryMatrix is poised for significant growth and expansion. His strategic leadership will play a pivotal role in shaping the company’s trajectory in terms of revenue, market presence, and technological innovation. As the iGaming industry continues to evolve, EveryMatrix is well-positioned to capitalize on emerging opportunities and maintain its status as a key player in the global market.
Conclusion: A New Chapter for EveryMatrix
The appointment of Bobby Longhurst as the Group Chief Commercial Officer marks a new chapter in EveryMatrix’s journey. With a seasoned professional at the helm, the company is gearing up for a period of robust growth, innovation, and strategic expansion. The synergies between Longhurst’s experience and EveryMatrix’s ambitious plans create a promising outlook for the company as it navigates the dynamic landscape of the iGaming industry.
FAQs (Frequently Asked Questions)
What is EveryMatrix’s recent executive appointment about?
EveryMatrix has appointed Bobby Longhurst as the Group Chief Commercial Officer (GCCO) to lead the commercial strategy, sales, and marketing efforts.
What is Bobby Longhurst’s background in the iGaming industry?
Bobby Longhurst has over 20 years of experience in the iGaming sector, holding key positions in companies such as SportingTech, Pronet Gaming, and SBTech.
What responsibilities does the Group Chief Commercial Officer (GCCO) handle at EveryMatrix?
The GCCO is responsible for overseeing EveryMatrix’s commercial strategy, including account management, sales, and marketing, with a focus on global expansion.
Who is Bobby Longhurst replacing in his new role?
Bobby Longhurst is replacing co-founder Stian Hornsletten as the Group Chief Commercial Officer, who will transition to CEO of EveryMatrix’s Games division.
What are EveryMatrix’s plans for growth in 2024 and beyond?
EveryMatrix aims for accelerated growth, and the appointment of Bobby Longhurst aligns with the company’s ambitious plans for expansion in various markets and verticals.
What is the significance of EveryMatrix’s focus on the Latin American (LatAm) market?
EveryMatrix sees significant growth potential in the Latin American market and aims to explore opportunities in the region as part of its global expansion strategy.
How does EveryMatrix plan to enhance its global reach and market presence?
Bobby Longhurst, as the GCCO, will work closely with each business unit to enhance EveryMatrix’s global efforts, strengthen its market position, and explore new technologies.
When will Stian Hornsletten transition to the position of CEO of the Games division?
Stian Hornsletten is set to transition to the role of CEO of EveryMatrix’s Games division on February 1st.
What is EveryMatrix’s perspective on investing in talent for its growth plans?
EveryMatrix is committed to investing in top talent, as highlighted by CEO Ebbe Groes, to support the company’s accelerated growth plans.
How does Bobby Longhurst view the opportunities for EveryMatrix’s turnkey platform offering?
Bobby Longhurst sees significant opportunities for growth within EveryMatrix’s turnkey platform, especially following the success the business has had in recent years.
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