Greentube acquires Kingsbet CZ to enter Czech online gaming market

Greentube, the digital gaming and entertainment arm of NOVOMATIC, has taken a significant step in its European expansion strategy by entering the Czech Republic’s business to consumer online gaming sector. This move follows the full acquisition of Kingsbet CZ, a locally established sportsbook and casino operator with an existing presence in the country’s regulated market.

The transaction represents a continuation of Greentube’s broader strategic objective to strengthen its footprint across regulated jurisdictions in Europe. By integrating a local operator with market knowledge and operational experience, the company aims to position itself more effectively within one of Central Europe’s fastest growing gaming markets.

Czech Republic emerges as a key regulated market

The Czech Republic has steadily developed into a prominent and well regulated gaming environment in recent years. According to official data published by the Czech Ministry of Finance, the country’s total gross gaming revenue reached CZK 68 billion in 2025, which is approximately EUR 2.7 billion.

Notably, online gambling accounted for 59.2 percent of this total, underlining a clear shift toward digital platforms and remote gaming solutions. This trend reflects broader changes in consumer behavior across Europe, where players increasingly prefer online accessibility combined with secure and regulated gaming environments.

The Czech regulatory framework has also been regarded as one of the more structured and transparent systems within the European Union. This has contributed to growing investor confidence and has encouraged international operators to consider expansion into the market.

Strategic importance of the acquisition

Through the acquisition of Kingsbet CZ, Greentube gains more than just market entry. The company secures access to a locally experienced team with an established understanding of regulatory requirements, player preferences and operational dynamics within the Czech Republic.

This localized expertise is expected to play a central role in Greentube’s integration process. Rather than entering the market independently, the acquisition allows the company to build on an existing operational foundation, reducing potential barriers associated with regulatory compliance and market adaptation.

At the same time, the move aligns with Greentube’s long term approach of combining its proprietary gaming technology and content portfolio with local operational strengths. This model has been applied in other European markets where the company has expanded through partnerships or acquisitions.

Leadership perspectives on the transaction

Ronald van den Brink, Chief Commercial Officer of Greentube, emphasized the strategic significance of the move, stating:

“Entering the Czech market is a natural step in our long-term growth strategy. The Czech Republic stands among the most advanced and well-regulated gaming markets in Europe. By joining forces with Kingsbet, we are gaining a strong local team that will support our expansion.”

His statement reflects a broader industry perspective that sees regulated markets as essential to sustainable growth. Operators are increasingly focusing on jurisdictions that offer legal clarity and consumer protection, while also presenting long term revenue potential.

From the perspective of Kingsbet CZ, the acquisition represents an opportunity to scale operations with the backing of an international gaming group.

David Vaněk, Chief Executive Officer of Kingsbet, commented:

“We are excited to join the Greentube group. This partnership brings us growth and investment opportunities and access to advanced technology and globally renowned game studios. It will allow us to deliver an even stronger player experience and continue growing in the Czech Republic.”

Technology and player experience enhancements

One of the key anticipated outcomes of the acquisition is the enhancement of player experience within the Czech market. Greentube brings with it a comprehensive portfolio of digital gaming solutions, including online casino games, platform technology and operational tools.

By integrating these capabilities with Kingsbet CZ’s existing infrastructure, the combined entity is expected to deliver a more advanced and diversified gaming offering. This may include improved user interfaces, broader game libraries and enhanced responsible gaming features.

In addition, access to globally recognized game studios within the Greentube ecosystem could further strengthen the product offering available to Czech players. This aligns with wider industry trends where content diversity and platform quality play a critical role in customer retention and acquisition.

Regulatory considerations and approval process

As with most transactions in regulated industries, the acquisition remains subject to customary closing conditions, including approval from relevant regulatory authorities. These procedures are standard practice in the gaming sector, where oversight bodies ensure compliance with licensing requirements and operational standards.

The Czech Republic maintains a structured licensing regime designed to ensure transparency and consumer protection. Any change in ownership or operational control typically requires regulatory review, which may involve due diligence assessments and compliance verification.

While such processes can extend transaction timelines, they also provide a level of assurance to stakeholders regarding the legitimacy and stability of market participants.

Broader European expansion strategy

Greentube’s entry into the Czech Republic should be viewed within the context of its broader European growth strategy. The company has consistently pursued opportunities in regulated markets where long term growth prospects are supported by clear legal frameworks and increasing consumer demand.

This approach reflects a shift within the gaming industry toward sustainability and compliance. Operators are increasingly prioritizing markets that offer stability over those with uncertain or evolving regulatory conditions.

The acquisition of Kingsbet CZ complements Greentube’s existing presence in other European jurisdictions and reinforces its commitment to expanding within legally compliant environments.

Market outlook and future developments

Looking ahead, the Czech online gaming market is expected to continue its upward trajectory. Factors such as increasing internet penetration, mobile gaming adoption and evolving player preferences are likely to support sustained growth in the digital segment.

For Greentube, the successful integration of Kingsbet CZ will be a critical factor in determining its long term performance within the market. This includes not only technological integration but also maintaining compliance with regulatory requirements and adapting to local market dynamics.

Industry observers will also be monitoring how the acquisition influences competitive dynamics within the Czech Republic. The entry of an established international operator may lead to increased competition, innovation and potential consolidation within the sector.

Conclusion

Greentube’s acquisition of Kingsbet CZ marks a carefully considered step into one of Central Europe’s most promising regulated gaming markets. By combining international expertise with local operational knowledge, the company positions itself to navigate the complexities of the Czech Republic’s gaming landscape with a structured and compliance focused approach.

The transaction highlights a broader industry trend in which operators seek growth through regulated markets that offer both stability and scalability. While the deal remains subject to regulatory approval, its strategic rationale appears aligned with long term industry developments.

If successfully completed and integrated, the acquisition has the potential to enhance player experiences, strengthen market competition and contribute to the continued evolution of the Czech online gaming sector. In this context, Greentube’s entry may serve as a reference point for similar expansion strategies within Europe’s regulated gaming environment.

FAQs

What is the purpose of Greentube acquiring Kingsbet CZ?
The acquisition allows Greentube to enter the Czech Republic’s online gaming market and expand its presence in regulated European jurisdictions.

Is the Czech Republic a regulated gaming market?
Yes, the Czech Republic operates under a structured regulatory framework overseen by national authorities.

How large is the Czech gaming market?
The total gross gaming revenue reached CZK 68 billion in 2025 with a significant portion coming from online gambling.

What percentage of gaming revenue comes from online platforms?
Online gambling contributed 59.2 percent of the total market revenue.

Who is Ronald van den Brink?
He is the Chief Commercial Officer of Greentube and plays a key role in the company’s expansion strategy.

Who leads Kingsbet CZ?
Kingsbet CZ is led by CEO David Vaněk.

Will the acquisition impact players in the Czech Republic?
Players may benefit from improved technology, expanded game offerings and enhanced user experiences.

Is the deal already finalized?
The transaction is subject to regulatory approval and customary closing conditions.

What advantages does Kingsbet bring to Greentube?
Kingsbet provides local expertise, market knowledge and an established operational base.

What does this mean for the European gaming industry?
The acquisition reflects ongoing consolidation and expansion trends within regulated European gaming markets.