Highlight Games rolls out SOCCERBET on Ladbrokes Coral Digital

Highlight Games has announced the launch of its SOCCERBET video virtual football product on Ladbrokes Coral Digital, marking another step in the company's expansion across the regulated online gaming market in the United Kingdom.

The London-based provider confirmed that the product became available through Ladbrokes Coral Digital on 9 June 2026. The agreement broadens the reach of Highlight Games' portfolio and gives players access to a virtual football experience that combines archived match footage with modern betting mechanics.

The launch represents an important development for both companies as operators continue to invest in engaging sports-themed content designed to appeal to football fans throughout the year.

Expanding the reach of SOCCERBET

SOCCERBET is one of Highlight Games' flagship virtual sports products. Unlike traditional computer-generated virtual sports offerings, the game is built around archive video footage from real football matches. This approach aims to deliver a more authentic viewing experience by incorporating historical action featuring well-known clubs and players.

According to Highlight Games, SOCCERBET includes content from several major football competitions. These include the English Premier League, Spain's LALIGA, Italy's Serie A, Scotland's SPFL and Turkey's Super Lig.

By utilizing licensed archive footage, the company seeks to create a product that combines the excitement of real football moments with the accessibility and convenience of virtual sports betting. The format allows users to enjoy football-based wagering opportunities regardless of the live sporting calendar.

The addition of SOCCERBET to the Ladbrokes Coral Digital platform provides customers with access to a broad selection of football content drawn from multiple countries and leagues. This variety is expected to appeal to football supporters with interests across different competitions and football traditions.

A growing partnership opportunity

The launch reflects the continued demand for alternative sports entertainment products within regulated gaming markets. Virtual sports products have become increasingly popular among operators seeking to provide content between live sporting events and during periods when major competitions are not taking place.

For Highlight Games, the agreement with Ladbrokes Coral Digital offers an opportunity to further strengthen its position within the UK market. The company has focused on developing licensed content that leverages recognizable sporting brands and historical footage.

The partnership may also serve as a platform for future content releases. Highlight Games indicated that additional products are already planned for launch with Ladbrokes Coral Digital in the coming months.

New sports content planned after FIFA World Cup 2026

Beyond SOCCERBET, Highlight Games revealed that more products are scheduled to go live following the FIFA World Cup 2026.

Among the planned releases are branded virtual sports offerings based on Professional Darts Corporation (PDC) events and ATP tennis content. These products are expected to expand the company's presence beyond football and provide players with a wider range of sports-themed entertainment options.

The strategy aligns with a broader industry trend in which gaming suppliers seek to diversify their portfolios across multiple sports categories. By offering football, darts and tennis content, providers can engage different audiences and maintain player interest throughout the sporting calendar.

While specific launch dates for the new products have not yet been disclosed, the company indicated that development and deployment plans are already in place for the post-World Cup period.

Industry recognition supports growth

The announcement follows a period of industry recognition for Highlight Games. The company recently received the Virtual Sports Supplier award at the EGR Awards, an achievement that reflects industry acknowledgment of its products and commercial performance.

Industry awards are often viewed as indicators of innovation, product quality and market impact. For suppliers operating in competitive regulated markets, such recognition can support brand visibility and strengthen relationships with operators.

Highlight Games referenced this achievement as part of its broader growth story and ongoing efforts to expand the availability of its content through established gaming brands.

CEO comments on the launch

Commenting on the launch, Steven Holmes, CEO of Highlight Games, said:

“I am delighted to see SOCCERBET live with Ladbrokes Coral Digital, which marks a significant milestone in Highlight Games’ continued expansion within the regulated UK online market. This partnership is a testament to the quality and broad appeal of our content, which has also been endorsed by our Virtual Sports Supplier win at the EGR Awards last week. We look forward to bringing additional content from our growing portfolio to UK players very soon.”

The statement highlights the company's confidence in the product and its belief that partnerships with major operators can support continued growth in regulated jurisdictions.

Strengthening a presence in the UK market

The UK remains one of the most mature and competitive regulated gaming markets globally. Suppliers and operators continue to invest in content that can differentiate their offerings and attract player engagement.

For Highlight Games, the integration of SOCCERBET into Ladbrokes Coral Digital represents another opportunity to increase visibility among online players. The use of licensed football footage and recognized sporting brands remains a key component of the company's commercial strategy.

As the company prepares to introduce additional virtual sports products based on darts and tennis, it appears focused on broadening its entertainment portfolio while maintaining a strong connection to established sports audiences.

Conclusion

The launch of SOCCERBET on Ladbrokes Coral Digital marks an important milestone for Highlight Games as it continues to expand its footprint within the regulated UK online gaming sector. By combining archive footage from some of the world's most recognizable football competitions with virtual sports technology, the company offers a distinctive product designed to appeal to football enthusiasts and gaming audiences alike.

The agreement also lays the groundwork for future collaboration between the two businesses. With new PDC Darts and ATP Tennis products planned for release following the FIFA World Cup 2026, Highlight Games is positioning itself for further growth through a diversified sports content strategy. Supported by recent industry recognition and a growing portfolio of licensed products, the company appears focused on strengthening its market presence while delivering new entertainment experiences to players across the UK.

FAQs

What is SOCCERBET?
SOCCERBET is a video virtual football product developed by Highlight Games that uses archive footage from real football matches.

Which operator has launched SOCCERBET?
The product has been launched on Ladbrokes Coral Digital.

When did the launch take place?
Highlight Games announced the launch on 9 June 2026.

What football leagues are featured in SOCCERBET?
The product includes archive content from the Premier League, LALIGA, Serie A, SPFL and the Turkish Super Lig.

How does SOCCERBET differ from traditional virtual sports?
It uses real historical match footage rather than entirely computer-generated sporting events.

Who is the CEO of Highlight Games?
Steven Holmes serves as the Chief Executive Officer of Highlight Games.

What additional products are planned by Highlight Games?
The company plans to introduce new PDC Darts and ATP Tennis branded virtual sports products.

When are the new products expected to launch?
The company stated that the products are scheduled to go live after the FIFA World Cup 2026.

What recent industry recognition has Highlight Games received?
The company recently won the Virtual Sports Supplier award at the EGR Awards.

Why is this launch important for Highlight Games?
The launch supports the company's expansion strategy and strengthens its presence in the regulated UK online gaming market.