Customer Journey Mapping is a strategy that helps you to understand and visualize the journey of your customers in such detail that you can optimize your website structure, content, and even your products and services. With a well-defined map, you can also create an argumentative basis to convince your superiors to make certain improvements. You can demonstrate why a particular task or investment is necessary in a clear and understandable way....
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ON-PAGE SEO, SEO Techniques
May 12, 2023
Recruiting Websites: The Right Structure for More Job Applications
The world of recruiting has undergone significant changes in recent years. While it used to be enough to publish job advertisements in local newspapers, nowadays, companies must take a much...
Local SEO, OFF-PAGE SEO
May 11, 2023
The Impact of AI on Search Behavior and SEO
The rise of AI-generated content has the potential to transform user behavior and expectations. With users expecting personalized, relevant, and up-to-date content tailored to their needs and preferences, the demand...
Local SEO, OFF-PAGE SEO, SEO Techniques
May 10, 2023
Google removes 4 ranking systems in another update!
Google has yet again succeeded in throwing us a curve ball with the decision to demote some of its ranking systems. On 21st April 2023, the search giant updated its...
Marketing, NEWS Malta, Social Media
May 10, 2023
Guide to Staying Ahead on Facebook
Facebook is an essential platform for businesses of all sizes. As a business owner or marketer, you need to be aware of what your competitors are doing on the platform....
Clients, Local SEO, SEO Case Study
May 10, 2023
SEO Case Study – Clothing Industry
Luxtailor came to us in March 2022, with some online presence. They wanted to improve their local presence by increasing organic rankings and traffic to their website and increase clientele....
Marketing, OFF-PAGE SEO, ON-PAGE SEO
May 7, 2023
Customer Journey Mapping: A Beginner’s Guide
Customer Journey Mapping is a vital tool for businesses looking to understand their customers better. It involves visualizing the various stages of a customer's journey, from initial awareness to eventual...
Marketing, ON-PAGE SEO, SEO Techniques
May 6, 2023
Content Marketing Takes Time
In the world of digital marketing, content is king. Many businesses have already recognized the importance of creating valuable and engaging content to attract and retain customers. However, some companies...
Marketing, OFF-PAGE SEO
May 5, 2023
Can Google Detect and Punish AI-Generated Texts?
The rise of artificial intelligence (AI) has revolutionized many industries, including digital marketing. As AI-generated content becomes more prevalent, search engines like Google must adapt their algorithms to distinguish between...
Marketing, OFF-PAGE SEO, Social Media
May 4, 2023
Guide to Collecting Reliable Customer Feedback
In the world of Facebook marketing and business success, customer feedback is an essential component. It not only helps you gather reviews on your business page but also enables you...
Marketing, OFF-PAGE SEO
May 3, 2023
Attribution: What activities have which impact?
As we focus on our goals, the next step is attribution. This is a huge topic in marketing, as we try to determine which of our activities are influencing our...
Local SEO, NEWS Malta
May 3, 2023
Why Host a Free SEO Workshop for Small Business Owners in Malta?
In today's digital age, having an online presence is crucial for small businesses to succeed. However, without proper search engine optimization (SEO), it can be difficult for small businesses to...
Marketing, NEWS Malta, OFF-PAGE SEO
May 2, 2023
An Alternative Mapping- Empathy Map
In the world of digital marketing, understanding your customer's behavior is the key to success. Customer Journey Maps are a popular tool to visualize a customer's journey and identify pain...
OFF-PAGE SEO, SEO Techniques
May 1, 2023
Action-Plan: Staying Competitive in the Age of AI
With the advent of artificial intelligence (AI), it is more important than ever to create high-quality, relevant content that appeals to both users and search engines. In order to remain...
Local SEO, SEO Techniques
April 30, 2023
The Ultimate Guide to Keyword Research for Malta iGaming Industry
Are you struggling to rank your iGaming website on search engines? Do you want to drive more traffic and generate leads? One of the most important aspects of search engine...
ON-PAGE SEO, SEO Techniques
April 29, 2023
The Importance of Ongoing SEO Maintenance and Optimization
In today's digital age, having a website is not enough to attract potential customers. Search Engine Optimization (SEO) is the key to attract quality traffic to your website. However, SEO...
OFF-PAGE SEO, ON-PAGE SEO
April 27, 2023
Creating Killer Content for Your Small Business’s SEO Strategy
Are you struggling to attract more traffic to your small business's website? One of the most effective ways to improve your website's search engine rankings and attract more potential customers...
Pay Per Click, SEO Techniques
April 26, 2023
PPC Advertising and SEO: How They Work Together for Better Results
Are you looking to improve your online presence and drive more traffic to your website? Two essential digital marketing strategies that can help you achieve this goal are Pay-per-click (PPC)...
SEO Techniques
April 25, 2023
Link Building and SEO: What You Need to Know
When it comes to search engine optimization (SEO), there are many factors that come into play. One of the most important is link building, which involves acquiring links from other...
Social Media
April 22, 2023
Launching a Social Media Advertising Campaign for Small Business Owners in Malta
The growth of social media platforms has created new opportunities for businesses to reach their target audience effectively. In Malta, a country with a vibrant small business community, social media...
Local SEO, SEO Techniques
April 21, 2023
Local SEO Malta: Complete Beginners Guide
Are you a small business owner in Malta looking to improve your online visibility and attract more customers? If so, you need to invest in local SEO. Local SEO is...
Local SEO, SEO Techniques
April 19, 2023
How Small Businesses in Malta can Benefit from SEO
As a small business owner in Malta, you may have already heard about SEO, but you might not be entirely sure what it means, let alone how it can benefit...
Clients, Local SEO, OFF-PAGE SEO, ON-PAGE SEO, SEO Case Study
April 19, 2023
SEO Case Study – Beauty Or Hair Salon
Evelyn Kershaw Hair Salon approached us in January 2020, looking to improve their online presence, increase organic rankings, and attract more clients to their website. Despite having some online presence,...
OFF-PAGE SEO, ON-PAGE SEO
April 19, 2023
Boost Your Casino Traffic with These 5 SEO Strategies
Are you running a casino website and struggling to attract enough traffic to generate revenue? It's a common challenge in a highly competitive online casino industry. But don't worry, with...
Clients, Local SEO, OFF-PAGE SEO, ON-PAGE SEO, SEO Case Study
April 18, 2023
SEO Case Study – Home Remodeling
Acorn Kitchen, a home remodeling company with some online presence, approached us in May 2019. Their goal was to improve their local presence, increase organic rankings, and attract more clients...
Marketing, Social Media
April 18, 2023
7 Proven Strategies for Promoting Your Casino on Social Media
With the rise of social media, promoting your casino has never been easier. Social media platforms like Facebook, Twitter, and Instagram provide an excellent opportunity for casinos to reach out...
Clients, Local SEO, OFF-PAGE SEO, ON-PAGE SEO, SEO Case Study
April 17, 2023
SEO Case Study – Moving And Storage Service
Jackson Moving & Storage, a moving and storage service with some online presence, approached us in April 2017. Their goal was to improve their local presence, increase organic rankings, and...