In the fast-paced world of e-commerce, having a website is not enough. You need to have a website that is optimized for search engines to make sure that your customers can find you. With so much competition out there, it can be challenging to get your website to rank high in search engine results. However, there are certain SEO features that your e-commerce site must have to rank higher....
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OFF-PAGE SEO, ON-PAGE SEO
March 1, 2021
How to Optimize Your Website for Google’s Page Experience Update
Google’s page experience update is all set to launch in May 2021. This update will take into account the expected user experience of a specific web page when ranking it...
Clients, Marketing, Pay Per Click, PPC Case Study
February 28, 2021
PPC Case Study – Dining & Nightlife Industry
One of our success stories is a recent case study in the dining and nightlife industry, which showcases the impressive results we achieved for one of our clients. With our...
OFF-PAGE SEO, ON-PAGE SEO
February 7, 2021
10 things to do when your ranking drops
Be it a few high ranking pages or a massive plunge across the board, dropped rankings can be an SEO horror story for many! So what do you do when...
OFF-PAGE SEO
February 3, 2021
Google my business profile – suspension & recovery!
When a GMB account is no longer visible on Google search results & Google Maps, it is possibly suspended! The suspension process is carried out because the business details are...
Marketing, OFF-PAGE SEO
February 1, 2021
An overview of what’s trending on google maps in 2021
Here’s some good news for local marketers! Google is now sharing insights about trending searches in Google Maps, a rare set of search data, which can be of great help....
Clients, Local SEO, OFF-PAGE SEO, ON-PAGE SEO, SEO Case Study
January 28, 2021
SEO Case Study – DVDR Production Services
In May 2021, DVDR Production Services approached us with a goal of improving their local presence, attracting more traffic to their website, and increasing their clientele. At the time, they...
Local SEO, SEO Techniques
January 7, 2021
Local SEO in 2021 – 12 Essential Tips
In today's world, establishing a strong online presence is crucial for any business. Did you know that approximately 28% of local searches result in a purchase? That's why it's essential...
OFF-PAGE SEO, ON-PAGE SEO
January 3, 2021
Insights into some SEO trends for 2021
Staying updated with the latest Search Engine Optimization (SEO) related developments is important to increase your website’s traffic. It can be a bit demanding, but it is worth your efforts....
OFF-PAGE SEO
January 1, 2021
Google’s DEC 2020 core algorithm update is here
On Dec 3rd, 2020, Google began rolling out a new core algorithm update, and as always it made some people happy, while others weren’t as pleased about it. Google keeps...
Social Media
December 7, 2020
Twitter rolls out carousel ads
In October, Twitter launched Carousel Ads for advertisers globally. These ads enable marketers to display 2-6 horizontally swipe able images or videos. As per Twitter, The Carousel ad format also...
OFF-PAGE SEO
December 3, 2020
Disavow tool is migrated to new search console
Recently, Google made an announcement saying, “Today we're completing the migration of the Disavow links tool to the new Search Console interface.” The migration of the Disavow tool was pending...
Local SEO, SEO Techniques
December 1, 2020
11 simple yet effective tips to improve your local SEO
To help your start-up or medium-sized business gain momentum, we have listed some important local marketing strategies. These strategies can help you to increase your brand’s awareness & gain new...
OFF-PAGE SEO
November 10, 2020
Clarity: The Innovative New Analytics Tool
Clarity, a fresh and intuitive UX analytics product brought forth by Microsoft, has recently emerged onto the market! With the implementation of this innovative instrument, website administrators may better apprehend...
OFF-PAGE SEO
November 7, 2020
Apple is now showing own search results and linking directly to websites!
Techcrunch reported on a Financial Times article suggesting that Apple might be developing a search engine competitor to Google, “encouraged” by the antitrust activity being taken by the U.S. Justice...
OFF-PAGE SEO
November 3, 2020
Google reveals how autocomplete predictions work
Google recently revealed how their Autocomplete predictions function. Google’s Danny Sullivan explains how Autocomplete isn’t based on popularity alone, as that’s what most people assume. “Autocomplete is a complex time-saving...
OFF-PAGE SEO
November 1, 2020
98% of Google’s page one search results feature https pages
Having foundational SEO elements in place on your website is highly recommended to rank high on Google. That includes having a secure (HTTPS) website. Though most businesses understand the importance...
Social Media
October 10, 2020
Facebook to impose limit on number of ads
From February 2021, Facebook will be limiting the number of ads on a Page. These ads will run based on the highest month’s ad spend in the previous year. The...
OFF-PAGE SEO
October 7, 2020
Video conferencing option now in GMB!
Finding new features or attributes in Google My Business comes as no surprise. This has been happening for quite some time now, albeit without much fanfare from Google. Meaning, marketers...
OFF-PAGE SEO
October 3, 2020
Google announces new performance metrics for google my business insights
Google has come up with new performance metrics, specifically for Google My Business Insights. In their announcement, Google said, "Business Profile Performance reporting is moving closer to your profile on...
Marketing, OFF-PAGE SEO
October 1, 2020
Buckle up for a holiday shopping season in the pandemic!
We’ve officially entered October, and the clock has started ticking for businesses that usually start preparing for the crazy in-person shopping season starting from Black Friday till December. With COVID-19...
OFF-PAGE SEO
September 13, 2020
Free product listing now enabled in the Bing shopping tab
Looking at the growing popularity of online retail shopping, Microsoft Advertising is now looking out for ways to help retail partners make the most of this change. Here’s an announcement...
OFF-PAGE SEO
September 10, 2020
Everything about Bing’s newly released webmaster tools
Bing’s recently released, updated webmaster tools give you great new tools. Check out the new tools that we think are showstoppers here. 1. URL Inspection Tool – Just like Google's...
OFF-PAGE SEO
September 7, 2020
Manage your GMB profile directly in search!
Google just added new functions to its ‘access your Google My Business (GMB) listing’ feature in Google Maps and Search. Here’s what Google stated: "Now you can create posts, reply...
OFF-PAGE SEO
September 3, 2020
New addition! desktop ‘call’ button added to google knowledge panel
Recently, Google added the all-new Call Button to their business knowledge panels. Although there is no official word yet about the addition from the Search Engine Giant, it looks to...
OFF-PAGE SEO
September 1, 2020
Secure Your Website by Migrating ‘Mixed Forms’ to HTTPS
Google announced in July of 2020 its strategy to protect Google Chrome users from submitting insecure forms, which would begin in Chrome M86. The search engine company expressed that the...
OFF-PAGE SEO
August 10, 2020
Google is expanding local service ads
Google's Local Service Ads (LSA) is a simplified pay-per-lead program that focuses on local businesses in specific industries. To join this program, businesses must go through a rigorous screening process...