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Peter & Sons Names New Marketing Head

Peter & Sons Names New Marketing Head
by
May 9, 2024
in Companies & People, iGaming News
64

Peter & Sons, an innovative game studio, has announced the appointment of Lauryn Duncan as the new Head of Sales and Marketing. This strategic decision marks a pivotal moment for the company as it endeavors to strengthen its foothold in the competitive landscape of iGaming. In this expanded article, we delve deeper into Lauryn Duncan’s background, the responsibilities of her new role, Peter & Sons’ achievements, and its vision for the future.

Lauryn Duncan’s Background:

Lauryn Duncan brings a wealth of experience and expertise to her new position. Her journey in the slot game industry began at Wazdan, where she played a pivotal role in the successful launch of numerous tier 1 operators. Duncan’s adeptness in sales and partnerships earned her recognition within the industry, leading to her transition to Microgaming, a premier iGaming content supplier. At Microgaming, Duncan held diverse roles encompassing sales, partnerships, and team management, further honing her skills and knowledge. Her most recent tenure at gaming powerhouse Games Global solidified her reputation as a strategic leader in client onboarding across key markets in Europe and Canada.

Responsibilities and Focus:

As the newly appointed Head of Sales and Marketing at Peter & Sons, Lauryn Duncan assumes a critical role in driving the company’s growth and expansion initiatives. Her primary focus lies in forging new partnerships with clients across multiple jurisdictions where Peter & Sons is licensed. Duncan’s responsibilities extend beyond mere acquisition to encompass the holistic management of client relationships, from initial discussions through to launch and ongoing account management. With her extensive experience and network within the industry, Duncan is well-equipped to navigate the complexities of the iGaming landscape and propel Peter & Sons towards new heights of success.

Expansion into Key Markets:

Peter & Sons has established a formidable presence in some of the largest regulated markets, including the UK, Italy, Ontario, Sweden, Greece, and Denmark. However, the company’s ambitions extend far beyond its current reach. With plans to go live in Spain, Portugal, and New Jersey, Peter & Sons is poised to tap into the lucrative opportunities presented by these burgeoning iGaming markets. By strategically expanding its geographical footprint, the company aims to solidify its position as a global leader in the slot game industry.

Company’s Achievements and Vision:

In recent years, Peter & Sons has garnered acclaim for its innovative approach to game development, earning recognition as a challenger brand within the iGaming industry. The company’s success can be attributed to its unwavering commitment to quality and creativity. By assembling a highly skilled team comprising artists, mathematicians, and musicians, Peter & Sons has consistently delivered captivating content that resonates with players worldwide. The company’s vision is clear: to push the boundaries of gaming innovation and redefine the player experience.

Yann Bautista’s Perspective:

Yann Bautista, Commercial Director and Founder of Peter & Sons, expressed enthusiastic anticipation regarding Lauryn Duncan’s appointment. He emphasized Duncan’s exceptional caliber and alignment with the company’s vision for the future. Bautista highlighted Peter & Sons’ recent achievements, including integrations with over 50 new operators and aggregators. These partnerships, with industry giants such as Playtech, IGT, Hub88, Reevo, Groove, and AzureTech, underscore the company’s growing influence and reputation within the iGaming community.

Lauryn Duncan’s Statement:

In her statement, Lauryn Duncan conveyed her excitement about joining Peter & Sons, describing it as a “wonderful opportunity.” She expressed admiration for the company’s innovative spirit and its emergence as one of the most dynamic slot game providers in the industry. Duncan’s extensive experience working with various studios has equipped her with a discerning eye for excellence, and she sees Peter & Sons as possessing that unique spark of a company on the brink of breakthrough success. Her appointment reflects her confidence in the company’s trajectory and her eagerness to contribute to its continued growth and success.

Conclusion:

The appointment of Lauryn Duncan as Head of Sales and Marketing signifies Peter & Sons’ strategic commitment to expanding its leadership team and enhancing its market presence. With Duncan’s formidable expertise and the company’s innovative ethos, Peter & Sons is well-positioned to capitalize on emerging opportunities and redefine the standards of excellence in the iGaming industry. As the company embarks on this exciting new chapter, it remains dedicated to delivering unparalleled gaming experiences to players worldwide.

FAQs:

What distinguishes Peter & Sons from other slot game providers?
Peter & Sons stands out for its innovative approach to game development, driven by a team of skilled artists, mathematicians, and musicians. The company’s commitment to quality and creativity results in captivating content that resonates with players worldwide.

How does Lauryn Duncan’s background prepare her for her new role at Peter & Sons?
Lauryn Duncan brings extensive experience in sales, partnerships, and team management from her tenure at leading companies in the iGaming industry. Her expertise and network within the industry position her well to forge new partnerships and drive growth at Peter & Sons.

What territories does Peter & Sons currently operate in?
Peter & Sons has a presence in major regulated markets such as the UK, Italy, Ontario, Sweden, Greece, and Denmark. Additionally, the company is gearing up to expand into new territories including Spain, Portugal, and New Jersey.

What are the key responsibilities of Lauryn Duncan as Head of Sales and Marketing?
As Head of Sales and Marketing, Lauryn Duncan is tasked with forging new partnerships with clients across multiple jurisdictions, managing client relationships from inception to ongoing account management, and driving growth initiatives for Peter & Sons.

How does Peter & Sons collaborate with its team to develop engaging gaming content?
Peter & Sons boasts a multidisciplinary team comprising artists, mathematicians, and musicians who collaborate closely to create innovative and entertaining gaming content. This collaborative approach ensures that each game is meticulously crafted to deliver an exceptional player experience.

What partnerships has Peter & Sons recently formed with operators and aggregators?
Peter & Sons has recently integrated with over 50 new operators and aggregators, including industry giants such as Playtech, IGT, Hub88, Reevo, Groove, and AzureTech. These partnerships further solidify the company’s presence and reputation within the iGaming community.

What expansion plans does Peter & Sons have for the future?
Peter & Sons is poised for expansion into new territories such as Spain, Portugal, and New Jersey, in addition to its existing presence in key markets. The company aims to capitalize on emerging opportunities and solidify its position as a global leader in the slot game industry.

Who is Yann Bautista, and what is his role within Peter & Sons?
Yann Bautista serves as the Commercial Director and Founder of Peter & Sons. He plays a key role in shaping the company’s strategic direction, fostering partnerships, and driving growth initiatives to ensure Peter & Sons’ continued success.

What sets Peter & Sons’ vision apart from other gaming companies?
Peter & Sons’ vision is characterized by its commitment to pushing the boundaries of gaming innovation and redefining the player experience. The company strives to deliver unparalleled gaming content that captivates players and sets new standards of excellence within the industry.

What opportunities does Lauryn Duncan see for growth and innovation at Peter & Sons?
Lauryn Duncan sees immense opportunities for growth and innovation at Peter & Sons, particularly in expanding the company’s presence in new territories and forging strategic partnerships. She is committed to leveraging her expertise and network to drive the company’s success in the dynamic landscape of iGaming.

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