Reflex Gaming joins First Look Games
In the competitive world of online gaming, developers are constantly seeking innovative ways to promote their games and reach a wider audience. Reflex Gaming, a prominent player in the industry, has taken a significant step in this direction by partnering with First Look Games, an award-winning platform that serves as a direct link between game developers and affiliate marketers.
What Is First Look Games?
First Look Games is a powerful and sophisticated platform designed to facilitate the collaboration between gaming studios and affiliate marketers. It acts as a bridge, allowing developers to showcase their games to a network of approved affiliates efficiently. The platform offers a range of valuable features to its members, and Reflex Gaming is now among them.
Reflex Gaming’s Access to a Brandable Library
As a fully paid-up member of First Look Games, Reflex Gaming gains access to a brandable library within the platform. This library serves as a repository where Reflex Gaming can upload essential information and assets for each of its game titles. These assets are then made available to a network of approved affiliates, simplifying the process of game promotion.
Demo Links for Regulated Markets
One of the significant advantages of Reflex Gaming’s partnership with First Look Games is the ability to offer demo links for its games. These demo links come with a seamless player verification process conducted by 1account. This feature is particularly beneficial in highly regulated markets like the UK, where affiliates can still provide demo games to their audiences without compromising compliance.
Control Over Shared Assets
Reflex Gaming retains complete control over the assets it shares via its brandable library on First Look Games. This includes deciding when these assets are made available to affiliates. The flexibility allows Reflex Gaming to create anticipation and excitement among its audience. In some cases, Reflex Gaming may even offer a “first look” to select affiliates, granting them access to game assets up to two weeks before a new game launch.
Leveraging the First Look Games Platform
One of the games Reflex Gaming plans to promote through this partnership is “8 Balls of Fire.” This exciting game transports players to the South Pacific and the remote island of Pyro Tiki, where a hidden secret awaits – a volcano capable of delivering massive wins. “8 Balls of Fire” features a layout with six reels and three rows, offering 20 active paylines. Players can expect an array of exciting features, including Free Spins, Fire Ball Link (a hold and spin bonus), Multipliers, a Pot Pick bonus, and much more.
Benefits of Collaborating with First Look Games
Elliott Resnick of First Look Games highlights the advantages of this collaboration: “We are delighted to add Reflex Gaming to our growing lineup of renowned studios looking to leverage the power of affiliates and promote their titles to the widest possible player audience.” Resnick emphasizes that engaging with the player community through affiliates has been proven to boost awareness of a studio and increase player engagement with its games.
Reflex Gaming’s Perspective
Mat Ingram, Chief Product Officer at Reflex Gaming, shares his excitement about the partnership: “We have an exciting game launch schedule, and the First Look Games collaboration will help us expand our affiliate offering globally.” He notes that Reflex Gaming, as an omni-channel game studio with a presence in both online and retail markets, offers games accessible to a broad audience. This cross-platform availability ensures that players become increasingly familiar with their titles, and the partnership with First Look Games is expected to maximize their reach to an even wider player audience.
Reflex Gaming’s collaboration with First Look Games represents a significant step in the world of game promotion. Through this partnership, Reflex Gaming gains access to a range of tools and features that allow them to connect with affiliates and promote their games effectively. The gaming industry’s competitive nature demands innovative approaches to reach players, and Reflex Gaming’s proactive step is sure to make a considerable impact.
Frequently Asked Questions (FAQs)
What is First Look Games, and how does it benefit Reflex Gaming?
First Look Games is a platform that connects game developers like Reflex Gaming with affiliate marketers, making it easier to promote games. Reflex Gaming gains access to a brandable library and tools for effective game promotion.
What are the advantages of Reflex Gaming offering demo links for its games?
Reflex Gaming can provide demo links with seamless player verification, particularly beneficial in regulated markets like the UK. This allows affiliates to offer demo games to their audiences while remaining compliant.
How does Reflex Gaming maintain control over shared assets on First Look Games?
Reflex Gaming has complete control over the assets it shares in its brandable library on First Look Games. This includes deciding when these assets are made available to affiliates.
Can Reflex Gaming offer a “first look” to select affiliates for its game releases?
Yes, Reflex Gaming can choose to offer a “first look” to specific affiliates, granting them access to game assets up to two weeks before a new game launch.
What game is Reflex Gaming planning to promote through this partnership?
Reflex Gaming plans to promote “8 Balls of Fire,” a game that transports players to the South Pacific and offers exciting features, including Free Spins, Fire Ball Link, Multipliers, and more.
What is the significance of Reflex Gaming’s partnership with First Look Games for game promotion?
This partnership allows Reflex Gaming to effectively promote its games to a wider audience through affiliates, boosting awareness and player engagement with their titles.
What benefits does Reflex Gaming gain from collaborating with First Look Games?
Reflex Gaming can expand its affiliate offering globally, leveraging the cross-platform availability of its games, and maximizing its reach to a broader player audience.
Who is Elliott Resnick, and what does he emphasize about this collaboration?
Elliott Resnick is associated with First Look Games, and he emphasizes that engaging with the player community through affiliates is proven to boost awareness of a studio and increase player engagement with its games.
What is the game “8 Balls of Fire” about, and what features does it offer?
“8 Balls of Fire” is set in the South Pacific and features a volcano that can deliver massive wins. It includes features like Free Spins, Fire Ball Link, Multipliers, and a Pot Pick bonus.
Why is Reflex Gaming’s collaboration with First Look Games significant in the world of game promotion?
In the competitive gaming industry, innovative approaches to reach players are essential. Reflex Gaming’s collaboration with First Look Games represents a proactive step to effectively promote its games and make a considerable impact.