Scientific Games upgrades Berlin lottery technology

In a significant move to elevate the lottery experience in Berlin, Germany, Scientific Games has signed a seven-year contract with Deutsche Klassenlotterie Berlin (DKLB) to power the lottery’s retail and digital sales through its cutting-edge omnichannel system, SYMPHONY. This collaboration marks an important milestone, as it will introduce a new era of digital transformation for DKLB’s operations, enhancing customer engagement, operational efficiency, and cybersecurity.

The integration of the SYMPHONY system into DKLB’s infrastructure is poised to revolutionize the way consumers interact with lottery products, supporting not just traditional retail transactions but also digital and mobile gameplay. With over 20 years of partnership between Scientific Games and DKLB, this new venture further solidifies their long-standing relationship and mutual commitment to innovation.

A Modern Approach to Lottery Sales

Deutsche Klassenlotterie Berlin’s adoption of the SYMPHONY gaming system is a direct response to the evolving needs of the lottery sector. As part of the new agreement, the SYMPHONY system will provide DKLB with a highly advanced, open architecture that supports multiple gaming channels, including retail, digital, and mobile platforms. The system’s flexibility is a key factor in its selection, as it can seamlessly integrate with third-party content and platforms, allowing for future growth and innovation.

This move comes at a time when the demand for digital and mobile lottery experiences is rapidly increasing, and lotteries across the world are looking for ways to enhance customer engagement and optimize operational efficiency. SYMPHONY’s modular design enables DKLB to adapt to these changes, ensuring they remain competitive in an increasingly complex market.

The SYMPHONY System: A Game-Changer for DKLB

SYMPHONY’s advanced system architecture is designed to provide a holistic and streamlined approach to managing retail, digital, and mobile lottery sales. By incorporating the SG PAM (Player Account Management) system, SYMPHONY offers a comprehensive platform that integrates consumer accounts across multiple channels. This means that players will have a seamless experience, whether they are purchasing tickets in-store, participating in digital games, or accessing iLottery platforms.

Furthermore, the system's open architecture allows DKLB to integrate various third-party applications and components, enabling future-proof flexibility and scalability. This ensures that DKLB will be able to meet the growing demands of modern consumers while providing a robust foundation for the integration of future technologies and services.

A Focus on Security and Continuity

One of the key factors influencing DKLB’s decision to partner with Scientific Games was the system’s focus on operational safety and cybersecurity. As lotteries continue to expand their digital offerings, the need for secure and reliable systems has never been more pressing. In his statement, Hansjörg Höltkemeier, CEO of Lotto-Berlin, emphasized that the selection of SYMPHONY was driven by the desire to not only enhance customer experience but also to address the increasing demands for security and continuity in the lottery sector.

By implementing a modern system architecture that prioritizes safety and reliability, DKLB is positioning itself for success in the rapidly evolving digital lottery landscape. With cyber threats becoming more sophisticated, it is crucial for lotteries to invest in systems that can protect player data and ensure the integrity of the gaming experience.

An Enhanced Customer Experience Across All Channels

The SYMPHONY system’s modular approach is designed to offer a superior customer experience across all sales channels. Whether consumers are engaging with DKLB through physical retail locations, digital platforms, or mobile devices, they will benefit from a unified and seamless experience. The platform will support a wide range of lottery products, from scratchcard games and iLottery offerings to popular draw-based games such as EUROJACKPOT, LOTTO, and KENO.

This omnichannel approach is vital in today’s consumer-driven market, where players expect to interact with their favorite lottery products across various devices and platforms. By offering a consistent and engaging experience, DKLB will be able to retain existing players while attracting new ones who prefer digital and mobile gameplay.

A Strong Foundation for the Future

Looking ahead, the partnership between Scientific Games and Deutsche Klassenlotterie Berlin is set to play a pivotal role in the ongoing evolution of the global lottery industry. As Matthias Müller, International Lottery Systems Vice President of Sales and Marketing for Scientific Games, noted, the deployment of the SYMPHONY system represents a significant advancement in lottery gaming technology.

The multi-tenant capabilities of the SYMPHONY system will allow DKLB to serve several German lotteries simultaneously, ensuring that the platform remains scalable and adaptable to future needs. With the launch of the new system scheduled for 2027, this agreement sets the stage for a new era of digital transformation in the German lottery market.

Digital Transformation: A Key Priority for DKLB

The transition to SYMPHONY aligns with DKLB’s broader strategy of embracing digital transformation. As the first lottery in Germany to implement a multi-tenant version of the SYMPHONY system, DKLB is leading the way in adopting innovative solutions that meet the growing expectations of modern consumers. This transition will not only streamline operations but also open the door to new opportunities for player engagement and market growth.

The introduction of the SYMPHONY system is expected to have far-reaching implications for DKLB’s operations, enabling the lottery to offer a more personalized and interactive experience for players. This move comes at a crucial time when the demand for digital lottery services is at an all-time high, and DKLB is positioning itself to capitalize on this shift in consumer behavior.

Conclusion: A Promising Future for the Lottery Industry

In conclusion, the partnership between Scientific Games and Deutsche Klassenlotterie Berlin represents a significant step forward in the digital transformation of the lottery industry. By adopting the SYMPHONY system, DKLB is ensuring that it remains at the forefront of technological innovation, offering an enhanced experience for players while prioritizing security, flexibility, and scalability. With the continued evolution of digital and mobile gaming, this new system will provide a strong foundation for the future of the lottery sector in Germany and beyond.

The collaboration between Scientific Games and DKLB is a testament to the power of innovation and partnership in shaping the future of the lottery industry. As the digital landscape continues to evolve, the SYMPHONY system will play a crucial role in enabling lotteries to meet the demands of the next generation of players.

FAQs

How will the SYMPHONY system benefit DKLB?
The SYMPHONY system will enhance DKLB’s operations by providing a unified platform for retail, digital, and mobile sales, ensuring a seamless customer experience across all channels.

What is the SG PAM system?
The SG PAM system is a Player Account Management solution that integrates consumer accounts across various gaming platforms, providing a consistent experience for players.

When will the new system be launched?
The SYMPHONY system is scheduled to be launched across DKLB’s operations in 2027.

How does the SYMPHONY system integrate with third-party platforms?
SYMPHONY features an open architecture that allows it to seamlessly integrate with third-party content and applications, ensuring flexibility and scalability.

What role does cybersecurity play in the new system?
Cybersecurity is a key priority, with the SYMPHONY system designed to meet increasing demands for operational safety and secure consumer data management.

How does the SYMPHONY system support multiple gaming channels?
The system supports retail, digital, and mobile sales, offering a modular solution that can be adapted to future channels and technologies.

What lottery products will the new system support?
The system will support a wide range of lottery products, including scratchcards, iLottery games, and draw-based games like EUROJACKPOT, LOTTO, and KENO.

How will the new system improve the customer experience?
By offering a seamless, omnichannel experience across multiple platforms, the SYMPHONY system will improve accessibility and engagement for players.

What makes the SYMPHONY system innovative?
Its modular, multi-tenant design and flexibility to integrate with third-party components make the SYMPHONY system a pioneering solution in the lottery sector.

What is the long-term vision for the SYMPHONY system in Germany?
The SYMPHONY system will serve as a cornerstone for the digital transformation of Germany’s lottery sector, enabling greater player engagement and operational efficiency.