Soft2Bet secures four nominations at EGR B2B Awards 2026

Soft2Bet has been shortlisted in four categories at the EGR B2B Awards 2026, reinforcing its position as a technology provider focused on innovation, product development and commercial performance. The nominations highlight the company’s continued efforts to deliver scalable solutions for operators across regulated and competitive markets, while maintaining a strong emphasis on compliance and user engagement.

The company’s recognition spans both product innovation and individual achievement, reflecting a balanced approach that combines technology advancement with leadership in execution. These nominations come at a time when the global iGaming sector is experiencing rapid transformation, driven by mobile adoption, localisation requirements and evolving regulatory frameworks.

Categories reflecting innovation and performance

Soft2Bet has been shortlisted in four distinct categories that collectively showcase the breadth of its capabilities:

• Innovation in mobile
• Innovation in casino software
• Full service platform of the year over 5 years
• Individual achievement award for Yoel Zuckerberg, Chief Product Officer at Soft2Bet

Each category reflects a specific aspect of the company’s operations. The innovation awards recognise advancements in mobile and casino software development, while the full-service platform category acknowledges long-term consistency in delivering comprehensive solutions. The individual nomination underscores leadership contributions within the organisation.

Focus on mobile-first and localised solutions

Soft2Bet’s platform strategy is built around a mobile-first philosophy, which has become a defining factor in the modern iGaming landscape. With a growing proportion of users accessing services via smartphones, operators increasingly require platforms that are responsive, intuitive and adaptable across devices.

The company’s B2B offering integrates localisation features that allow operators to tailor content, payment methods and user experiences according to regional preferences. This adaptability is particularly important in regulated markets, where compliance requirements differ significantly between jurisdictions.

In addition, Soft2Bet provides tools that support customer acquisition, conversion and retention. By combining data-driven insights with flexible configuration options, operators can refine their market approach while maintaining operational efficiency.

MEGA platform driving engagement and retention

At the centre of Soft2Bet’s ecosystem is its proprietary gamification solution, MEGA. Designed to enhance player engagement, MEGA introduces interactive elements such as missions, challenges and progression systems into both casino and sportsbook environments.

This approach aligns with broader industry trends that emphasise user experience and long-term engagement rather than short-term acquisition alone. By incorporating gamification mechanics, operators are able to create more dynamic environments that encourage repeat participation.

MEGA is integrated with other components of the Soft2Bet platform, including customer relationship management systems, payment processing tools and risk management features. This interconnected structure enables operators to deliver personalised user journeys while maintaining control over compliance and operational performance.

Balanced approach to operator success

Soft2Bet’s nominations in the full-service platform category highlight its ability to provide an end-to-end solution for operators. This includes everything from initial market entry and regulatory compliance to ongoing optimisation and performance tracking.

The company’s model is designed to strike a balance between user experience and operational control. Operators benefit from flexible tools that allow them to adapt quickly to market changes, while also ensuring that regulatory obligations are met.

This dual focus is particularly relevant in highly competitive environments, where differentiation often depends on both product quality and operational efficiency. By offering a unified platform, Soft2Bet aims to simplify complex processes and enable partners to focus on strategic growth.

Leadership recognition for Yoel Zuckerberg

The nomination of Yoel Zuckerberg in the individual achievement category reflects his role in shaping Soft2Bet’s product strategy. As Chief Product Officer, he has been closely involved in the development and implementation of the MEGA gamification system.

His work has contributed to positioning gamification as a core component of the company’s offering, rather than a supplementary feature. This strategic emphasis has allowed Soft2Bet to differentiate itself in a crowded marketplace, where innovation often determines competitive advantage.

While individual awards recognise personal contributions, they also reflect the broader organisational environment that supports innovation and execution. In this context, Zuckerberg’s nomination highlights the collaborative efforts of the company’s product and development teams.

Industry recognition and continued momentum

The latest nominations add to Soft2Bet’s growing list of industry accolades. Earlier in 2026, the company received recognition at the EGR Europe Awards 2026, where it was named European Casino Platform Supplier. This achievement further underscores the company’s standing within the European market.

Such recognition is often seen as an indicator of credibility and reliability within the industry. For operators selecting technology partners, awards and nominations can provide additional assurance regarding product quality and service delivery.

Soft2Bet’s continued presence in major industry awards suggests a sustained focus on innovation and performance. However, as with any recognition, the long-term value lies in the company’s ability to maintain and build upon these achievements.

Executive perspective on the nominations

Andrew Cochrane, Chief Commercial Officer at Soft2Bet, commented: “Being shortlisted in four categories at the EGR B2B Awards 2026 is strong recognition for the work our teams are doing across product, technology and commercial delivery. We are focused on giving operators technology that is intuitive, flexible and built for the demands of highly competitive markets. It is also great to see Yoel recognised in the new Individual achievement award category, well deserved.”

This statement reflects the company’s emphasis on teamwork and continuous improvement, as well as its commitment to supporting operator success through technology.

Conclusion

Soft2Bet’s four nominations at the EGR B2B Awards 2026 illustrate a company that is actively investing in innovation while maintaining a clear focus on practical outcomes for its partners. By combining mobile-first design, localisation capabilities and gamification-driven engagement, the company has developed a platform that addresses many of the challenges faced by modern operators.

The recognition across multiple categories suggests that Soft2Bet’s approach is resonating within the industry. At the same time, the competitive nature of the iGaming sector means that sustained success will depend on continued innovation, regulatory alignment and responsiveness to market trends.

As the awards approach, the nominations themselves serve as a benchmark of the company’s current standing. Whether or not they translate into wins, they highlight Soft2Bet’s role as a participant in the ongoing evolution of the global iGaming ecosystem.

FAQs

What are the EGR B2B Awards 2026?
The EGR B2B Awards 2026 are industry awards that recognise excellence among service providers in the global iGaming sector.

Which categories was Soft2Bet nominated in?
Soft2Bet received nominations in innovation in mobile, innovation in casino software, full service platform of the year and individual achievement.

Who is Yoel Zuckerberg?
Yoel Zuckerberg is the Chief Product Officer at Soft2Bet and has been nominated for an individual achievement award.

What is the MEGA platform?
MEGA is Soft2Bet’s proprietary gamification system designed to enhance player engagement through missions, challenges and progression mechanics.

Why is mobile innovation important in iGaming?
Mobile innovation is critical because a large portion of users access gaming platforms via smartphones, requiring seamless and responsive experiences.

What does a full service platform include?
A full service platform typically includes tools for compliance, payments, CRM, content management and performance analytics.

How does Soft2Bet support localisation?
Soft2Bet provides features that allow operators to tailor content, payments and user experiences based on regional preferences and regulations.

What previous awards has Soft2Bet won?
Soft2Bet was recognised at the EGR Europe Awards 2026 as European Casino Platform Supplier.

How does gamification benefit operators?
Gamification helps increase player engagement, retention and overall user satisfaction by making the gaming experience more interactive.

What does this recognition mean for Soft2Bet?
The nominations highlight the company’s growing reputation for innovation and its commitment to delivering effective solutions for operators.