Soft2Bet’s Innovation at ICE London 2024

ICE London 2024 is around the corner, and Soft2Bet is gearing up to present its revolutionary Motivational Engineering Gaming Application (MEGA) at the event. With an extensive lineup of activities and workshops, the company aims to showcase its prowess in the gamification arena. Let’s delve into what Soft2Bet has in store for delegates attending this prestigious gaming exhibition.

The Essence of MEGA

Motivational Engineering Gaming Application (MEGA) stands as Soft2Bet’s pinnacle in gamification technology. Launched in 2016, MEGA transforms the gaming experience by infusing highly gamified products with additional entertainment value. Olga Melnyk, Product Manager for Soft2Bet, emphasizes three exciting MEGA products: City Builder, Stadiums, and Bonus Crab. These innovations, coupled with Soft2Bet’s powerful PAM back office, promise a unique and engaging gaming experience for players.

Workshops and Talks

Soft2Bet has curated a packed schedule for ICE London 2024. Olga Melnyk will host workshops at stand S6-210, delving into the intricacies of MEGA features. Yoel Zuckerberg, Chief Product Officer, will educate delegates on the unique aspects of Motivational Engineering Gaming Application, while Martin Collins, Chief Business Development Officer, will shed light on how B2B products and services drive growth and commercial success.

Gamification Beyond Boundaries

Zuckerberg asserts that Soft2Bet’s commitment to gamification has significantly impacted its brands in competitive markets like Sweden and Denmark. The workshops will serve as a platform to demonstrate how MEGA features can be optimized for the benefit of existing and future partners. Collins emphasizes the symbiosis of gamification with Soft2Bet’s turnkey solutions delivered through the Player Account Management (PAM) system. These solutions include casino content aggregation, sportsbook offerings, managed services, and robust security measures.

Comprehensive Gaming Solutions

While Soft2Bet takes pride in its leadership in gamification, it is crucial to recognize the company’s comprehensive package. Beyond gamification, Soft2Bet offers best-in-class platform and sportsbook solutions complemented by powerful CRM, payments, and security services. Collins emphasizes that gamification is the most visible aspect of their product portfolio, but the workshops aim to showcase the seamless integration of MEGA features with their turnkey solutions.

The Soft2Bet Experience

ICE London 2024 attendees are encouraged to visit Soft2Bet’s double-decker stand, a hub for networking, industry discussions, and showcasing their cutting-edge products. The stand provides an ideal space to meet the Soft2Bet teams, catch up with industry peers, and experience their products firsthand through touchscreen demo units. Additionally, Soft2Bet will be distributing exclusive merchandise, adding a touch of excitement to the event.

Soft2Bet on the Global Stage

David Yatom Hay, Soft2Bet General Counsel, will take the stage during the ICE VOX World Regulatory Briefing. His session, titled ‘The Changing Role of Gambling Compliance: How to Connect Ethics with Business Value?’ delves into the intricate balance between commercial growth and corporate ethics in the gambling industry. Yatom Hay emphasizes Soft2Bet’s proactive approach in self-regulation and player protection, positioning it as a strategic move for sustainable success in the dynamic landscape of iGaming regulations.

Conclusion

As ICE London 2024 approaches, Soft2Bet is poised to make a significant impact with its MEGA gamification technology. Delegates can anticipate an immersive experience, gaining insights into the synergy between gamification and comprehensive gaming solutions. Soft2Bet’s commitment to responsible gaming and corporate ethics further solidifies its position as an industry leader.

Frequently Asked Questions

What is MEGA?
MEGA stands for Motivational Engineering Gaming Application, Soft2Bet’s gamification platform designed to enhance player engagement, loyalty, and revenues.

What workshops will be hosted by Olga Melnyk at ICE London 2024?
Olga Melnyk will highlight three exciting MEGA products: City Builder, Stadiums, and Bonus Crab, along with showcasing Soft2Bet’s PAM back office.

Who will educate delegates about Motivational Engineering Gaming Application?
Yoel Zuckerberg, Soft2Bet’s Chief Product Officer, will provide insights into MEGA and its impact on engagement, activity, and revenues.

What will Martin Collins discuss in his workshops?
Martin Collins, Chief Business Development Officer, will focus on how Soft2Bet’s B2B products and services drive growth and commercial success.

Beyond gamification, what does Soft2Bet offer in its product portfolio?
Soft2Bet provides best-in-class platform and sportsbook solutions backed by powerful CRM, payments, and security services.

What is the significance of David Yatom Hay’s session at ICE VOX?
David Yatom Hay will discuss ‘The Changing Role of Gambling Compliance,’ exploring the connection between ethics and business value in gambling compliance.

When and where is David Yatom Hay speaking at ICE VOX?
David Yatom Hay will speak at 12:20 pm on Monday, February 5, during the ICE VOX World Regulatory Briefing.

How can delegates book meetings with Soft2Bet during ICE London 2024?
Delegates can book meetings with Martin Collins, Chief Business Development Officer, or send a message to Sales@Soft2Bet.com for more information.

What can attendees experience at Soft2Bet’s double-decker stand?
Soft2Bet’s stand is an ideal space for networking, industry discussions, and product demonstrations through touchscreen demo units. Exclusive merchandise will also be distributed.

What is the focus of Soft2Bet’s global expansion strategy?
Soft2Bet not only aims for global expansion but also emphasizes the vital balance between growth and responsible gaming, ensuring sustainable success in the iGaming landscape.