1xPartners wins Best Affiliate Program 2026 at the SiGMA North America

The announcement of an industry award may take only a few moments, but the work behind such recognition can represent years of development, investment and collaboration. On September 2, 1xPartners was named Best Affiliate Program 2026 at the SiGMA North America awards, adding another notable achievement to the program's international profile.

The award places attention on the broader development of the affiliate operation rather than a single event. Behind the recognition is a combination of international reach, affiliate technology, localisation efforts and ongoing partner support designed to help publishers and traffic partners operate across a wide range of markets.

A milestone built over years of development

1xPartners was founded in 2016 and has since developed into a large international affiliate network. According to the figures presented in the announcement, the program has grown to more than 500,000 affiliates and delivers over 10 million players to the platform each month.

Those figures illustrate the scale at which a modern affiliate operation can function. Rather than relying solely on traditional referral activity, large programs increasingly depend on technology, data infrastructure and market-specific tools to coordinate relationships with partners across different regions.

For 1xPartners, its international footprint is another important part of that development. The program is described as operating across more than 150 countries while supporting 73 languages. This broad localisation approach is particularly relevant in an industry where audience expectations, payment preferences, sporting interests and digital behaviour can vary significantly from one market to another.

Technology at the centre of affiliate operations

A major part of the 1xPartners proposition is its technology infrastructure. Affiliate marketing has become increasingly data-driven, with partners expecting faster reporting, more detailed performance information and tools that can support decision-making without unnecessary manual work.

The program uses automation and API integrations to help streamline recurring processes. Such systems can allow partners to connect promotional activity with tracking and reporting tools while reducing the amount of routine administrative work involved in managing campaigns.

Real-time analytics are also positioned as an important component of the platform. Immediate access to performance data can help affiliates identify changes in traffic, registrations and player activity while enabling them to adjust campaigns more efficiently.

The use of AI-powered solutions forms another part of the broader technology strategy described by the program. Artificial intelligence is increasingly being explored across the gaming and digital marketing sectors for areas such as personalisation, player engagement and retention. Within an affiliate environment, these capabilities can contribute to a more data-led approach to understanding user behaviour.

Flexible commercial models for partners

Technology is only one part of an affiliate program's appeal. Commercial flexibility remains important because affiliates can operate with very different business models, traffic sources and levels of experience.

1xPartners supports multiple cooperation structures, including revenue share, CPA and hybrid models. These approaches provide different ways for partners to structure their commercial relationships depending on the terms available to them and the nature of their traffic.

Revenue-share arrangements can provide affiliates with ongoing earnings linked to the activity of referred users. CPA models are generally based on qualifying acquisitions while hybrid agreements can combine elements of both structures.

The availability of multiple models can make an affiliate program more adaptable to different publisher strategies. However, actual commission rates, qualification requirements and commercial terms may vary according to market, traffic performance and individual agreements. Affiliates should therefore review the applicable terms directly before entering into an arrangement.

Payment coverage remains a major consideration

International affiliate operations also depend on practical payment infrastructure. According to the information associated with the program, 1xPartners supports more than 250 payment methods.

A broad payment network can be particularly significant when working across multiple territories because preferred payment solutions differ between markets. Local payment availability can affect both convenience and the ability of partners to manage revenue efficiently.

The program's payment infrastructure is therefore presented as part of its wider localisation strategy. Rather than treating global expansion as a single uniform process, the model reflects the need to accommodate different market conditions and user preferences.

Support alongside automated tools

While automation can improve efficiency, affiliate relationships remain highly dependent on communication and account management. For this reason, 1xPartners also highlights dedicated partner support and personal managers as part of its operating model.

A personal manager can provide a direct point of contact for affiliates that need assistance with campaign planning, technical questions or market-specific requirements. This human layer can be particularly useful when standard automated tools do not address a partner's specific situation.

The combination of software and direct support reflects a broader shift in the affiliate sector. Technology can provide scale while relationship management can help partners make better use of the available infrastructure.

Localisation as a global growth strategy

Operating internationally involves considerably more than translating a website into different languages. Affiliates need marketing materials, landing pages, payment options and promotional approaches that are suitable for individual markets.

1xPartners has positioned localisation as an important part of its international strategy. Supporting multiple languages and markets allows partners to communicate with audiences in ways that are more closely aligned with regional expectations.

This can also help affiliates build more relevant campaigns. Sports preferences, gaming interests and payment behaviour can differ sharply between territories, meaning that a campaign that performs strongly in one jurisdiction may not produce the same results elsewhere.

A flexible affiliate infrastructure can therefore play an important role in helping partners adapt their promotional strategies to their audiences.

What the 2026 award represents

The Best Affiliate Program 2026 recognition comes at a point when affiliate marketing continues to evolve into a more sophisticated part of the digital gaming ecosystem. Modern programs are expected to deliver more than tracking links and promotional banners. Data visibility, automation, payment access, localisation and partner services have all become important elements of the overall proposition.

For 1xPartners, the award provides an opportunity to highlight these areas while recognising the work undertaken since the program's launch in 2016.

Importantly, an industry award does not by itself establish the commercial suitability of an affiliate program for every partner. Affiliates still need to assess individual terms, applicable regulations, marketing requirements and the suitability of available products for each market. That distinction is important when evaluating any industry recognition in an objective manner.

Looking beyond the award

The significance of the SiGMA North America recognition ultimately extends beyond the ceremony itself. For a program operating across numerous markets, continued growth depends on maintaining an infrastructure that can accommodate changing technology, shifting consumer behaviour and increasingly diverse partner requirements.

1xPartners' current direction places considerable emphasis on scale while continuing to develop the systems used by affiliates. The combination of analytics, automation, payment capabilities, localisation and personal support provides a framework intended to serve both established partners and affiliates looking to expand into new markets.

The Best Affiliate Program 2026 award can therefore be viewed as a milestone within a longer development story. Its importance lies not simply in the title received during an awards ceremony but in what the recognition says about the program's evolution and its efforts to build a global affiliate ecosystem.

Conclusion

The recognition of 1xPartners as Best Affiliate Program 2026 at SiGMA North America highlights the growing importance of infrastructure in modern affiliate marketing. Behind the public announcement is a model built around international reach, technology, data and partner support rather than a single promotional feature.

Its reported presence in more than 150 countries, multilingual approach and extensive payment coverage demonstrate the scale of the operation described by the program. At the same time, automation, analytics, API integrations and dedicated account management show how affiliate services are increasingly combining digital efficiency with direct human support.

For the wider affiliate sector, the award also reflects how expectations are changing. Affiliates increasingly require reliable reporting, practical commercial options, localised resources and tools that can support growth across multiple markets. The ability to bring these elements together is becoming a defining characteristic of established affiliate programs.

For 1xPartners, the 2026 recognition marks another point in an ongoing journey that began in 2016. The award may have been presented in a matter of moments, but the infrastructure and partner network behind it represent a much longer process of development. As the industry continues to mature, the next phase will likely depend on how effectively the program maintains that balance between global scale, technological development and the individual needs of its partners.

FAQs

What is 1xPartners?
1xPartners is an international affiliate program focused on connecting affiliates and traffic partners with betting and gaming products through a range of promotional and commercial tools.

When was 1xPartners founded?
The program was founded in 2016 and has since expanded its international affiliate network.

What award did 1xPartners receive in 2026?
1xPartners was named Best Affiliate Program 2026 at the SiGMA North America awards held in September 2026.

How large is the 1xPartners affiliate network?
The announcement describes the network as having more than 500,000 affiliates.

How many countries does 1xPartners operate in?
The program is described as having an international presence spanning more than 150 countries.

How many languages does 1xPartners support?
The announcement states that the program supports 73 languages across its international operations.

What payment options are available through 1xPartners?
The program states that it supports more than 250 payment methods, reflecting its focus on international market coverage.

What commercial models does 1xPartners offer?
The program supports CPA, revenue-share and hybrid cooperation models. Specific commercial terms can vary according to the market and individual agreement.

Does 1xPartners provide affiliate support?
Yes. The program highlights dedicated support and personal managers alongside its technology and analytics tools.

Why is the 2026 award significant for 1xPartners?
The recognition represents an industry milestone that draws attention to the program's international scale, technology infrastructure, localisation and partner support.