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Boylesports Increases Customer Loyalty

Boylesports Increases Customer Loyalty
by
January 5, 2024
in Companies & People, iGaming News
391

To enhance its customer engagement initiatives, Boylesports has appointed Michail Koutsoukos as its new head of customer engagement. The seasoned professional brings a wealth of experience from his previous roles with Kaizen Gaming and Kindred Group, showcasing a deep understanding of the industry.

Michail Koutsoukos: A Proven Track Record in Customer Engagement

Michail Koutsoukos assumed his role at Boylesports in the latter part of the previous year, marking a significant addition to the company’s leadership team. His tenure at Kaizen Gaming, where he worked across the Stoiximan and Betano brands, reflects his dedication to delivering effective customer relationship management strategies.

During his over two-year stint at Kaizen Gaming, Koutsoukos held key positions such as director of customer relationship management and head of lifecycles. His multifaceted experience positions him as a valuable asset in steering Boylesports’ customer engagement initiatives to new heights.

Journey through Kindred Group and De Agostini Editore

Before his time at Kaizen Gaming, Michail Koutsoukos spent four years with Kindred Group, where he occupied various senior roles. These included head of customer strategy, head of customer campaigns, and head of customer communications. His contributions played a pivotal role in shaping the customer-centric approach of Kindred Group during his tenure.

In an earlier chapter of his career, Koutsoukos dedicated over 12 and a half years to De Agostini Editore. This company, wholly owned by De Agostini, manages and coordinates the group’s operating companies in the publishing sector. Notably, the broader De Agostini group boasts International Game Technology (IGT) among its esteemed clients.

Industry Trends: Noteworthy Appointments

Koutsoukos’ appointment at Boylesports is part of a broader trend of strategic appointments in the gaming industry. Recently, iGaming technology solutions provider iGP welcomed Dirk Camilleri as its chief product officer. With over eight years of experience, Camilleri’s role as vice-president of product at Pariplay underscores the industry’s focus on attracting seasoned professionals to drive innovation and growth.

Meanwhile, Wizard Games, a subsidiary of NeoGames, announced Dimitar Panteleev as its director of games technology. Panteleev, previously the chief technology officer at The Better Platform, will play a crucial role in advancing research and deployment of new technologies at Wizard Games.

Future Prospects and Challenges in Customer Engagement

Boylesports’ decision to appoint Michail Koutsoukos as head of customer engagement reflects the industry’s recognition of the critical role effective customer engagement plays in the success of gaming companies. As the industry evolves, companies are increasingly investing in experienced professionals to navigate the challenges and opportunities presented by rapidly changing consumer preferences and technological advancements.

Conclusion: Building a Robust Customer Engagement Strategy

Michail Koutsoukos’ extensive experience and successful track record position him as a key player in Boylesports’ mission to strengthen its customer engagement initiatives. His strategic insights gained from leadership roles in Kaizen Gaming and Kindred Group will undoubtedly contribute to Boylesports’ efforts to stay ahead in a competitive market.

Boylesports’ proactive approach to securing top talent in customer engagement aligns with the industry’s ongoing commitment to delivering unparalleled gaming experiences and building lasting relationships with customers.

FAQs:

How long has Michail Koutsoukos been in the gaming industry?
Michail Koutsoukos has been a part of the gaming industry for over eight years, showcasing extensive experience and expertise.

What were Koutsoukos’ roles at Kaizen Gaming?
At Kaizen Gaming, Koutsoukos held key positions, including director of customer relationship management and head of lifecycles.

Where did Michail Koutsoukos work before joining Boylesports?
Before joining Boylesports, Koutsoukos worked with Kindred Group, contributing to various senior roles in customer strategy and communications.

What is the broader De Agostini group’s connection to the gaming industry?
The De Agostini group has International Game Technology (IGT) among its clients, highlighting its involvement in the gaming sector.

Who is the new chief product officer at iGP?
Dirk Camilleri is the newly appointed chief product officer at iGP, bringing over eight years of experience in the gambling industry.

What is Dimitar Panteleev’s role at Wizard Games?
Dimitar Panteleev serves as the director of games technology at Wizard Games, a subsidiary of NeoGames.

Where was Dirk Camilleri previously employed before joining iGP?
Dirk Camilleri was the vice-president of product at Pariplay before taking on the role of chief product officer at iGP.

What is the focus of Dimitar Panteleev’s responsibilities at Wizard Games?
Dimitar Panteleev is tasked with driving research and deployment of new technology at Wizard Games in his role as director of games technology.

How long did Koutsoukos spend with De Agostini Editore in his earlier career?
Michail Koutsoukos dedicated over 12 and a half years to De Agostini Editore during the earlier phase of his career.

What is the broader industry trend reflected in recent appointments?
Recent industry appointments, including those at Boylesports, iGP, and Wizard Games, highlight a trend of strategic hires to drive innovation and growth in the gaming sector.

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