Hub88 adds Imagine Live game shows and tables to its live casino portfolio

Hub88 has announced a partnership with Imagine Live that brings the supplier’s live casino games and game show content to operators connected to its aggregation platform. The agreement places Imagine Live’s content within Hub88’s wider distribution network and gives participating operators access through an existing integration framework.

For operators, the arrangement is centred on aggregation rather than a separate technical implementation for each supplier relationship. Businesses already connected to Hub88 can therefore access the newly integrated content through the platform’s infrastructure, subject to the relevant commercial and regulatory arrangements in each market.

The development adds another layer to Hub88’s live casino offering at a time when operators are placing greater attention on the depth and variety of their casino content. Live dealer tables remain a central part of the category while game shows and more specialised formats have become increasingly visible across online casino portfolios.

Imagine Live enters the partnership with a catalogue that combines established table games with studio-led entertainment formats. The supplier operates physical live casino studios and uses local-language dealer presentation and market-specific production details as part of its approach to content delivery.

Imagine Live brings tables and game shows

The portfolio made available through Hub88 includes core live casino titles such as blackjack, roulette, baccarat and Dragon Tiger. These games provide familiar formats for operators looking to broaden their table game selection while maintaining a conventional live dealer structure.

Alongside those titles, Imagine Live offers game show formats designed around additional entertainment elements. Land Of Ra and Roulette Rouge are among the provider’s distinctive titles, with each using a more developed presentation concept than a standard casino table.

Roulette Rouge, for example, places European Roulette within a cabaret-inspired environment and incorporates bonus mechanics and multipliers into the format. Land Of Ra takes an Egyptian-themed approach and combines live presentation with game show mechanics intended to create a different experience from traditional roulette or blackjack tables.

The supplier’s wider catalogue also includes titles covering several established live casino categories. Its official portfolio includes games such as Casino Hold'em, Baccarat Classic, Sic Bo, Teen Patti and Andar Bahar alongside its original game show releases.

This structure gives operators the ability to combine conventional table games with more entertainment-focused products within the same content strategy. For businesses managing different player segments, such a mix can be used to support a broader live casino proposition without relying exclusively on one type of game.

Localised studio production remains central

Imagine Live has positioned studio production as an important component of its live casino proposition. Rather than treating dealer presentation as a standardised element across every market, the company has highlighted the use of local languages and production details that can be adapted to different audiences.

That approach can include elements such as studio design, dealer presentation, uniforms and table limits. The practical objective is to create content that is more closely aligned with the market in which it is presented.

The company was launched in 2022 and has developed studio facilities in Armenia, Romania and Spain. Imagine Live states that its operation has grown to more than 200 tables across those locations.

For operators, the significance of studio production extends beyond appearance. Live casino products depend on consistency across streaming quality, dealer performance, game presentation and technical availability. A supplier with dedicated physical infrastructure can structure those areas within a defined operational environment.

Imagine Live has also expanded its offering through tailored and branded studio solutions. Such arrangements allow operators and brands to seek a more customised presentation where content can be aligned with a particular identity or market positioning.

Hub88 strengthens its aggregation model

From Hub88’s perspective, the partnership illustrates the role of aggregation in simplifying access to a wider content catalogue. Instead of establishing an individual technical integration with every supplier, operators can use the aggregator’s existing platform connection to manage multiple content relationships through one framework.

Hub88 describes its platform as a single integration environment covering casino games and other forms of iGaming content. Its current product offering includes operator and supplier tools alongside content distribution and operational services.

The addition of Imagine Live therefore fits into a broader model in which operators can expand their casino inventory without treating every new supplier as a standalone technical project. This can be particularly relevant for businesses operating across several jurisdictions where launch processes may also involve separate compliance, certification and market requirements.

The commercial value of aggregation ultimately depends on the needs of each operator. Game availability, technical compatibility, jurisdictional permissions and commercial terms remain separate considerations even when content is delivered through an existing platform connection.

A broader role for live casino content

The partnership also reflects the continuing diversification of live casino portfolios. Traditional games such as roulette, baccarat and blackjack remain important because of their familiarity, while game shows provide providers with an additional way to differentiate their catalogues.

This distinction is increasingly relevant for operators seeking content that can serve different user preferences within the same casino environment. A portfolio containing standard tables, specialist variants and entertainment-driven game shows can provide a wider range of formats without requiring every title to follow the same structure.

For Imagine Live, distribution through Hub88 creates another channel for its content to reach operators. For Hub88, adding another live casino supplier expands the range of products available through its aggregation infrastructure.

Nadiya Attard, Chief Commercial Officer at Imagine Live, said: “Hub88 has created a unique eco-system where our content can deliver lasting commercial value for operators looking for a different flavour of live casino with high attention to detail and over quality behind every interaction. Our studios and our dealers are why partners choose us. This partnership takes that work to a far wider audience and lets operators bring it live at their own pace.”

Jessica Inglott, Head of Supplier Relations at Hub88, added: “Operators have stopped treating live casino as a single box to tick. They want depth in the vertical and they want tables their players recognise as built for them.

“Imagine Live delivers on both counts and adding the full portfolio, tables and game shows alike, gives our partners a strong option in a category that keeps growing.”

Regulatory considerations remain important

The availability of live casino content through an aggregator does not remove the regulatory obligations attached to licensed gambling activity. Operators must continue to assess whether specific products can be offered in each jurisdiction where they conduct business.

Regulatory frameworks differ across markets and can cover matters including licensing, technical standards, responsible gambling requirements and permitted product categories. Authorities such as the Malta Gaming Authority and the UK Gambling Commission maintain separate rules and oversight arrangements for their respective jurisdictions.

For this reason, the practical value of a new integration extends beyond technical availability. Operators must establish that the content, supplier relationship and intended market deployment are consistent with their licensing and compliance responsibilities.

What the agreement means for operators

The Hub88 and Imagine Live arrangement gives operators another route to access live dealer tables and game show content through a single aggregation environment. It also places a wider selection of Imagine Live products within a platform designed to support multiple suppliers and content categories.

The arrangement may be particularly relevant to operators reviewing the balance between classic live casino games and entertainment-focused formats. Imagine Live’s catalogue combines both areas while its studio strategy provides additional options for market adaptation and branded presentations.

As live casino continues to evolve, content suppliers are increasingly required to address several factors at once, including product variety, production quality, localisation and operational consistency. Aggregation platforms such as Hub88 can play a role in connecting those products with operators while reducing the need for multiple technical integrations.

The next stage of the partnership will depend on operator adoption and the markets in which the content is made available. As with any B2B casino content arrangement, market access will remain subject to applicable licensing and compliance requirements.

Conclusion

The Hub88 and Imagine Live partnership expands the distribution options for live dealer and game show content while keeping the integration process within an established aggregation structure. Imagine Live contributes a portfolio that spans familiar table games alongside original entertainment-led formats such as Land Of Ra and Roulette Rouge.

The agreement also highlights how live casino is developing beyond a simple collection of standard tables. Studio production, localisation and branded experiences are becoming increasingly relevant as operators assess how individual products fit different markets and audiences.

For Hub88, the addition strengthens the breadth of content available through its platform. For Imagine Live, the arrangement provides another established route to operators seeking live casino products. The practical impact will ultimately depend on individual operator requirements, licensing conditions and market availability, but the partnership represents a clear expansion of access to Imagine Live’s live casino portfolio.

FAQs

What is the Hub88 and Imagine Live partnership?
The partnership makes Imagine Live’s live casino tables and game show content available to operators connected to Hub88’s aggregation platform.

What does the Hub88 integration provide?
The integration allows participating operators to access Imagine Live content through Hub88 without requiring a separate technical build for the supplier connection.

Which live casino games are included?
The portfolio includes blackjack, roulette, baccarat and Dragon Tiger along with other live casino formats offered by Imagine Live.

Which Imagine Live game shows are available?
The partnership includes game show titles such as Land Of Ra and Roulette Rouge.

When was Imagine Live founded?
Imagine Live was launched in 2022 and has since expanded its live casino operations through studio facilities in multiple countries.

Where does Imagine Live operate its studios?
Imagine Live operates studio facilities in Armenia, Romania and Spain.

How many tables does Imagine Live operate?
Imagine Live states that it operates more than 200 live casino tables across its studio network.

Does Imagine Live offer branded studio solutions?
Yes. Imagine Live provides dedicated and branded studio solutions designed to support customised operator requirements.

What does Hub88 provide to operators?
Hub88 provides an aggregation platform that connects operators with casino content from multiple suppliers through an integrated infrastructure.

Are operators automatically allowed to offer every Imagine Live game?
No. Product availability remains subject to applicable licensing, regulatory, technical and commercial requirements in each market.