RubyPlay expands platform offering through Splash Tech acquisition deal

RubyPlay has announced an agreement to acquire 100 percent of the shares in Splash Tech in a strategic move that broadens the company's capabilities beyond casino game development. Once completed the transaction will add advanced jackpot and free-to-play technologies to RubyPlay's expanding portfolio of player engagement solutions. The acquisition reflects the company's long-term strategy of providing operators with a wider range of revenue-driving products across regulated iGaming markets.

The transaction remains subject to regulatory approvals before it can be finalised. Following completion Splash Tech will operate as a RubyPlay company while continuing to support its existing customers and products.

RubyPlay expands beyond game content with Splash Tech acquisition

Over recent years RubyPlay has established itself as a recognised provider of online casino content for licensed operators across multiple regulated jurisdictions. The latest acquisition represents an important step in the company's development by extending its focus from game production to broader engagement technology.

Splash Tech brings an established portfolio of jackpot systems together with free-to-play casino and sports engagement products. These solutions will complement RubyPlay's existing suite of promotional tools including free spins rewards missions and tournaments.

By integrating these technologies RubyPlay aims to provide operators with more opportunities to attract new players while increasing engagement among existing customers. The combined offering is also designed to support customer retention cross-selling initiatives and long-term revenue growth.

Splash Tech adds proven engagement capabilities

Splash Tech has developed a reputation for delivering engagement products that are already integrated with leading operators and platform providers throughout the global iGaming industry. Its technology has been designed to work across multiple gaming environments rather than being restricted to a single content supplier.

One of the company's flagship products is its real-money jackpot solution which enables operators to introduce jackpot functionality across different gaming verticals. This flexible approach allows operators to connect multiple products through a shared engagement layer while maintaining scalability across their gaming portfolios.

The acquisition provides RubyPlay with access to technology that has already demonstrated practical applications in regulated markets. The company believes these additional capabilities will help operators improve promotional efficiency while creating stronger player experiences.

Benefits for operator partners

Existing RubyPlay customers are expected to benefit directly from the acquisition after the regulatory process has been completed. They will gain access to Splash Tech's jackpot and free-to-play products alongside the engagement features already available through RubyPlay.

Importantly these solutions are intended to work with both third-party content and RubyPlay's own portfolio of casino games. This approach gives operators greater flexibility when building promotional campaigns across different suppliers and game collections.

RubyPlay has also confirmed that additional platform features specifically designed around its own content portfolio are planned for future development. These enhancements are expected to provide further opportunities for operators to deliver customised promotional experiences.

Supporting RubyPlay's studio ecosystem

The acquisition also strengthens RubyPlay's broader studio strategy. The company currently operates several specialised studios including Koala Games Mad Hat Games xSlots and Firerose. Each studio contributes content tailored to different markets and player preferences while giving operators greater flexibility when selecting game portfolios.

With Splash Tech's engagement capabilities integrated into this ecosystem RubyPlay intends to create additional promotional opportunities across its studio network. This combination of original content and engagement technology supports the company's objective of delivering more comprehensive solutions for licensed operators.

Rather than offering standalone casino games RubyPlay is positioning itself as a provider capable of supporting multiple stages of the player journey. From promotional campaigns to retention initiatives the expanded platform is intended to help operators improve overall business performance while maintaining flexibility across regulated markets.

Strategic importance of the acquisition

The acquisition reflects a broader trend within the iGaming sector where technology providers are increasingly expanding beyond individual products to deliver complete engagement ecosystems. Operators are seeking integrated solutions that combine content promotional tools and player retention capabilities within a single commercial relationship.

By bringing Splash Tech into its business RubyPlay is seeking to strengthen its competitive position while responding to evolving operator requirements. The company believes that combining content creation with engagement technology will allow partners to generate stronger commercial outcomes through a unified platform.

Executive leadership outlines the long-term vision

RubyPlay Chief Executive Officer Tsachi Maimon described the acquisition as an important milestone in the company's strategic development. According to Maimon the addition of Splash Tech's technology enables RubyPlay to move beyond the traditional role of a casino content supplier and become a broader engagement platform provider for regulated markets.

He said:

“Through this acquisition, we are moving beyond the traditional content silo to firmly establish RubyPlay as a premium content and engagement platform provider. This elevated market position ensures we are delivering new revenue streams for our partners, providing them with effective ways to address player acquisition and retention.

“Splash Tech has earned a strong reputation within the industry for driving innovation within the engagement tools space, underpinned by its superior expertise, data and content. Bringing the company's capabilities into our broader offering marks a pivotal moment for RubyPlay's evolution.”

His comments highlight the company's ambition to support operators with a more complete collection of commercial tools rather than focusing solely on game releases. By combining gaming content with advanced engagement technology RubyPlay intends to provide operators with practical solutions that can improve player interaction while supporting sustainable business growth.

Splash Tech expects continuity and future growth

Splash Tech Chief Executive Officer Adam Wilson also welcomed the agreement and emphasised that existing customers will continue to receive the same level of service following completion of the transaction.

He said:

“Becoming a RubyPlay company will give Splash Tech a stronger foundation for growth, with continuity at the heart of this transition. Existing Splash Tech partners will continue to benefit from the same trusted products, expertise and relationship focus they expect from us and we're looking forward to working alongside new partners with RubyPlay.

“As a global B2B iGaming company with a growing operator network and multi-market reach, RubyPlay brings greater scale, operator insight and market credibility to support our ambition for further expansion and innovation.”

Wilson's remarks suggest that the acquisition is intended to build upon Splash Tech's existing market presence while expanding its reach through RubyPlay's international operator network. This continuity is likely to provide confidence for existing customers while creating opportunities for additional commercial partnerships.

A broader product portfolio for regulated markets

The combination of RubyPlay's gaming content with Splash Tech's engagement technologies creates a broader portfolio for licensed operators. Rather than managing separate suppliers for games jackpots and promotional features operators may benefit from a more integrated offering that supports multiple aspects of player engagement.

As regulatory frameworks continue to evolve across international markets operators are increasingly looking for scalable technology partners capable of supporting growth while maintaining compliance. RubyPlay's expanded product portfolio positions the company to respond to these changing market requirements through a combination of content promotional tools and engagement solutions.

The planned integration across RubyPlay's studios also creates opportunities for future product innovation. New promotional mechanics and engagement features may be introduced across the company's existing game portfolio as development progresses after the acquisition is completed.

Conclusion

RubyPlay's planned acquisition of Splash Tech represents a significant strategic development that extends the company's capabilities well beyond casino game production. By combining premium gaming content with advanced jackpot technology free-to-play products and player engagement tools RubyPlay is building a more comprehensive platform designed to support operators across regulated iGaming markets.

Although the transaction remains subject to regulatory approval the proposed integration demonstrates RubyPlay's intention to invest in long-term innovation while strengthening its commercial offering. Existing customers are expected to benefit from broader engagement capabilities and future product enhancements while Splash Tech gains access to RubyPlay's growing international presence.

If completed as planned the acquisition has the potential to strengthen RubyPlay's position as a technology partner capable of delivering content engagement solutions and scalable products that help operators improve player acquisition retention and long-term business performance.

FAQs

What is RubyPlay acquiring?
RubyPlay has agreed to acquire 100 percent of the shares in Splash Tech subject to regulatory approvals.

Why is RubyPlay acquiring Splash Tech?
The acquisition expands RubyPlay's offering beyond casino content by adding jackpot technology and free-to-play engagement solutions.

What products does Splash Tech provide?
Splash Tech develops jackpot systems free-to-play casino products sports engagement tools and player engagement technology.

Will Splash Tech continue operating after the acquisition?
Yes. Upon completion Splash Tech will become a RubyPlay company while continuing to support its existing customers.

How will operators benefit from the acquisition?
Operators are expected to gain access to a wider range of engagement tools including jackpots free-to-play products rewards tournaments and promotional features.

Will the acquisition affect existing Splash Tech customers?
According to the companies existing partners will continue receiving the same products expertise and customer support.

Is the transaction complete?
No. The acquisition remains subject to the necessary regulatory approvals before completion.

How does this acquisition support RubyPlay's strategy?
It supports RubyPlay's goal of becoming a broader content and engagement platform provider for regulated iGaming operators.

Which RubyPlay studios may benefit from the integration?
RubyPlay has indicated that Koala Games Mad Hat Games xSlots and Firerose are expected to benefit from future engagement features.

What does this acquisition mean for the iGaming industry?
The agreement reflects the growing demand for integrated platforms that combine casino content promotional tools jackpots and player engagement technologies.