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Soft2Bet Soars: SiGMA Malta Success

Soft2Bet Soars - SiGMA Malta Success
by
November 24, 2023
in Companies & People, iGaming News
296

Soft2Bet marked a triumphant presence at SiGMA Malta Europe, held from November 14-16. With a staggering attendance of over 5,000 daily visitors, the event provided a platform for Soft2Bet to unveil its cutting-edge iGaming solutions. This article delves into the highlights of Soft2Bet’s participation, exploring the key insights and initiatives that took center stage during this prestigious event.

The Captivating Stand

Soft2Bet’s brand-new double-decker stand emerged as a focal point within the Mediterranean Maritime Hub (MMH), the event’s venue. Adorned with futuristic designs, colossal LED screens, and private meeting rooms, the stand epitomized the company’s commitment to pushing the boundaries of innovation. It was a space where business flourished, and partnerships were forged amid an atmosphere of technological sophistication.

Motivational Engineering: Gamification's Role in Revenue Surge

One of the standout moments of SiGMA was Soft2Bet CEO Uri Poliavich’s keynote address on November 15. Poliavich shed light on the pivotal role of gamification in the iGaming industry. He emphasized how gamification features empower operators not only to enhance revenue but also to compete effectively for players’ attention against social media giants like TikTok, Instagram, and YouTube.

Poliavich remarked, “Suppliers and operators compete against each other daily, but in reality, we’re competing against the likes of TikTok, Instagram, and Youtube for players’ attention.” He highlighted the significance of personalization features, collectibles, leaderboards, and City Builder mechanics, which not only extend players’ daily activities but also provide long-term goals over several months.

Sharing impressive statistics, Uri Poliavich stated, “The average GGR per player on gamified brands increased by 65%, and deposit amounts were up 42%. Equally important, player screen time is up 300%, four times higher than other operators.”

Regulatory Vision: Soft2Bet's Strategic Outlook

David Yatom Hay, General Counsel at Soft2Bet, contributed to the discussions during a panel on European regulation. He emphasized that regulatory expansion is a strategic priority for Soft2Bet, foreseeing it as an ongoing focus until 2024. The company remains dedicated to adapting to the evolving regulatory landscape across Malta and European markets.

Speaking on the matter, Hay asserted, “Adapting to the evolving landscape across Malta and European markets is a key part of our work.” This underlines Soft2Bet’s commitment to staying abreast of regulatory changes and proactively aligning its operations with the evolving legal framework.

Commercial Thrust: Continual Growth and Partnership Expansion

Martin Collins, Chief Business Development Officer at Soft2Bet, spearheaded the company’s commercial endeavors at SiGMA. Welcoming partners, contacts, and prospects to the impressive stand, Collins expressed satisfaction with the event’s outcome. He stated, “This year’s event was a great success, and it was fantastic to meet so many contacts to discuss new features and projects to expand our partners’ activities while maintaining continual growth.”

Expanding Horizons: Soft2Bet's Long-Term Vision

Beyond the immediate success at SiGMA Malta Europe, Soft2Bet’s presence underscored its long-term vision for the iGaming industry. The company’s commitment to fostering innovation, navigating regulatory challenges, and driving continual growth positions it as a key player in the evolving landscape of online gaming.

FAQ Section

What were the highlights of Soft2Bet’s participation at SiGMA Malta Europe?
Soft2Bet’s double-decker stand, futuristic designs, and impactful presentations, including Uri Poliavich’s keynote on gamification, were among the highlights.

How does gamification contribute to revenue growth for iGaming operators?
Gamification features, as highlighted by Uri Poliavich, can lead to a 65% increase in GGR per player and a 42% rise in deposit amounts.

What was discussed during the panel on European regulation at SiGMA?
David Yatom Hay emphasized Soft2Bet’s strategic focus on regulatory expansion and its commitment to adapting to evolving legal landscapes.

Who led Soft2Bet’s commercial efforts at SiGMA?
Martin Collins, Chief Business Development Officer, played a pivotal role in driving Soft2Bet’s commercial initiatives at the event.

How does Soft2Bet plan to navigate regulatory changes in the iGaming industry?
Soft2Bet, as outlined by David Yatom Hay, is committed to adapting its operations to the evolving regulatory landscape in Malta and European markets.

What statistics were shared regarding the impact of gamification on player engagement?
Uri Poliavich revealed that player screen time on gamified brands is up 300%, four times higher than other operators.

How many daily visitors attended SiGMA Malta Europe?
The event witnessed an impressive attendance of over 5,000 daily visitors.

What made Soft2Bet’s stand stand out at SiGMA?
Soft2Bet’s stand stood out with its double-decker structure, futuristic designs, LED screens, and private meeting rooms, creating a hub of innovation.

How does Soft2Bet envision its role in the iGaming industry in the long term?
Beyond immediate success, Soft2Bet aims to foster innovation, navigate regulatory challenges, and drive continual growth as a key player in the iGaming industry.

What were the key messages from Soft2Bet’s CEO, Uri Poliavich, during his keynote?
Uri Poliavich emphasized the competitive landscape, the role of gamification in player engagement, and the financial benefits experienced by operators.

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I like to keep it short. I am a writer who also knows how to rhyme his lines. I can write articles, edit them and also carve out some poetic lines from my mind. Education B.A. - English, Delhi University, India, Graduated 2017.

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