Soft2Bet wins two EGR B2B Awards for mobile and casino innovation

Soft2Bet has strengthened its position within the global iGaming technology sector after receiving two prestigious honors at the EGR B2B Awards 2026. The company was recognized in the categories of Innovation in Mobile and Innovation in Casino Software, highlighting its continued investment in platform development, mobile technology and gamification solutions designed to support online gaming operators.

The awards reflect industry recognition of Soft2Bet’s efforts to provide technology solutions that help operators improve performance, streamline operations and adapt to changing market demands. Over the past decade, the company has expanded its product portfolio while focusing on regulatory compliance, user engagement and scalable platform infrastructure.

Recognition for casino software innovation

One of the awards was presented in the Innovation in Casino Software category. The recognition focuses on Soft2Bet’s integrated technology ecosystem, which combines multiple operational functions into a single platform.

The company’s solution brings together casino management, sportsbook operations, customer relationship management, content management systems, identity verification, payment processing, promotional tools and risk management capabilities. By centralizing these services, operators can reduce dependence on multiple third-party suppliers and manage their businesses through a unified system.

This integrated approach has become increasingly important as operators seek greater efficiency while navigating highly regulated markets. Managing multiple software providers can introduce complexity and operational challenges. Soft2Bet’s platform aims to simplify these processes while maintaining flexibility for different business models.

The role of MEGA in player engagement

A major component of Soft2Bet’s technology offering is its Motivational Engineering Gaming Application, commonly known as MEGA. The gamification product is designed to enhance player experiences across both casino and sportsbook environments.

MEGA incorporates various engagement tools including missions, challenges, rewards systems, player progression mechanisms and audience segmentation capabilities. These features are intended to create more interactive experiences that encourage long-term player participation.

For operators, gamification has become an increasingly important strategy for improving customer retention and maximizing player lifetime value. By integrating structured challenges and reward systems into gaming experiences, operators can create additional engagement opportunities beyond traditional gameplay.

Soft2Bet reports that MEGA has contributed to significant growth across its network. According to company figures, casino games gross gaming revenue increased by 190% year-on-year while sportsbook gross gaming revenue grew by 173% during the same period. The company also reports processing more than 200 million game rounds daily while maintaining platform uptime levels of 99.99%.

While these figures are company-reported metrics, they illustrate the scale at which the platform currently operates and the importance of engagement-focused technologies in modern iGaming environments.

Mobile innovation receives industry recognition

The second award was presented in the Innovation in Mobile category, reflecting Soft2Bet’s focus on mobile-first product development.

Mobile devices continue to account for a significant share of online gaming activity worldwide. As player preferences increasingly shift toward smartphones and tablets, operators require technology that delivers smooth and reliable experiences across different devices.

Soft2Bet’s mobile architecture has been designed with performance optimization as a core objective. The company highlights features such as rapid loading speeds, stable gameplay performance and intuitive navigation systems tailored for mobile users.

Additional accessibility-focused features include adjustable text sizes, haptic feedback functionality and voice-enabled navigation. These elements are intended to support a broader range of users while improving overall usability.

The company has also emphasized one-thumb navigation design principles, reflecting common smartphone usage patterns and helping players interact more comfortably with gaming applications.

Success across multiple brands and markets

Soft2Bet pointed to recent achievements involving its Betinia and Swiper brands as examples of how its mobile strategy can be adapted for different markets and audiences.

According to company information, Betinia achieved the number one position in Sweden and Denmark. Meanwhile, QuickCasino Sweden reportedly recorded a 30% improvement in conversion rates following an App Store Product Page testing initiative.

These examples illustrate how mobile optimization and market-specific design strategies can influence customer acquisition and engagement outcomes.

As competition intensifies across regulated gaming jurisdictions, operators are increasingly seeking solutions that allow them to differentiate their brands while maintaining operational efficiency. Mobile applications remain a key component of these efforts, particularly in mature European markets where smartphone adoption rates are high.

Executive comments on the awards

Commenting on the recognition, Andrew Cochrane, Chief Commercial Officer at Soft2Bet, emphasized the importance of ongoing product development and innovation.

“Recognition from EGR is a strong endorsement of the product development our teams are delivering across mobile, casino software and gamification. Operators want technology that helps them compete, retain players and improve performance without adding unnecessary complexity. These awards support that direction and give us added momentum as we bring MEGA and our platform to more partners.”

The statement highlights Soft2Bet’s strategic focus on developing practical solutions that address operational challenges faced by gaming operators while supporting business growth.

A decade of growth in iGaming technology

The EGR B2B Awards 2026 recognition arrives as Soft2Bet marks ten years of technology development within the iGaming sector.

During this period, the company has expanded its turnkey solutions offering and increased its presence across multiple regulated markets. Soft2Bet currently supports operators seeking platform migration services, native mobile application development and assistance with new market launches.

The company states that each implementation is tailored to local player preferences, regulatory requirements and commercial objectives. This approach has become increasingly important as operators expand into jurisdictions with distinct compliance frameworks and consumer expectations.

Soft2Bet also notes that it currently holds 22 licenses, reflecting its participation in numerous regulated markets worldwide.

Focus on compliance and market adaptability

Regulatory compliance remains a central consideration for gaming technology providers. As licensing requirements continue to evolve across global markets, operators increasingly rely on technology partners capable of supporting compliance obligations while maintaining operational flexibility.

Soft2Bet’s platform strategy places emphasis on adapting products to local market conditions while ensuring that regulatory standards are addressed from the outset. This focus can help operators reduce implementation risks and simplify expansion into new jurisdictions.

At the same time, the company continues to develop engagement-driven products such as MEGA, which combines gamification with data-driven personalization tools. Features including segmentation, mission structures and reward systems are designed to support sustainable player engagement while helping operators monitor performance more effectively.

Conclusion

Soft2Bet’s double success at the EGR B2B Awards 2026 represents another milestone in the company’s ongoing development as an iGaming technology provider. Recognition in both the mobile and casino software categories reflects the growing importance of integrated platforms, user-focused design and gamification within the online gaming industry.

As operators face increasing competition and regulatory complexity, demand for scalable and efficient technology solutions continues to grow. Soft2Bet’s combination of platform management tools, mobile innovation and gamification capabilities positions the company to support operators seeking long-term growth across regulated markets.

The awards also underline the broader industry trend toward unified ecosystems that combine operational efficiency with enhanced player engagement. As the iGaming sector continues to evolve, technology providers that can deliver both performance and adaptability are likely to remain at the center of future industry developments.

FAQs

What awards did Soft2Bet win at the EGR B2B Awards 2026?
Soft2Bet won the Innovation in Mobile award and the Innovation in Casino Software award.

What is the EGR B2B Awards program?
The EGR B2B Awards recognize technology providers and service companies that support the online gaming industry through innovation and performance.

What is Soft2Bet’s MEGA platform?
MEGA stands for Motivational Engineering Gaming Application and is a gamification solution designed for casino and sportsbook operators.

How does MEGA improve player engagement?
MEGA uses missions, rewards, challenges, segmentation tools and progression systems to create more interactive gaming experiences.

What services are included in Soft2Bet’s casino platform?
The platform includes casino operations, sportsbook functionality, CRM, CMS, KYC verification, payments, promotions and risk management tools.

Why is mobile technology important for gaming operators?
Mobile technology allows operators to reach players through smartphones and tablets while delivering fast and convenient gaming experiences.

What mobile features does Soft2Bet provide?
Its mobile solutions include fast loading times, one-thumb navigation, haptic feedback, voice-enabled navigation and adjustable text sizes.

What markets has Soft2Bet recently highlighted?
The company referenced achievements in Sweden and Denmark through brands such as Betinia and QuickCasino Sweden.

How long has Soft2Bet been operating in the iGaming industry?
Soft2Bet has been developing iGaming technology solutions for approximately ten years.

How many licenses does Soft2Bet hold?
According to company information, Soft2Bet currently holds 22 licenses across regulated markets.