In this case study, we explore a remarkable success story in the realm of social media marketing (SMO) for a life insurance company. Despite facing financial challenges and operating within limited targeting options, our client aimed to drive quality leads to their website through Facebook ads. This article outlines our approach, solution, and the positive results achieved through continuous optimization and monitoring....
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OFF-PAGE SEO, SEO Techniques
April 1, 2022
Time to Welcome Google Analytics 4 as Google Analytics 3 will Stop Working on July 1, 2023
In a major announcement for SEO experts, Google has recently informed that Google Analytics 3 will stop collecting new data from July 1, 2023 onwards. This news has created a...
Ecommerce, ON-PAGE SEO
March 3, 2022
Website Redesign Checkpoints: 6 Steps for Success
Website redesigns can be overwhelming and have the potential to cause SEO disasters if not executed correctly. In this article, we will provide six essential steps to follow before, during,...
ON-PAGE SEO, SEO Techniques
March 1, 2022
Top 12 Website Design Guidelines
Are you looking to design a website that is optimized for SEO? If so, you’re in the right place. In this article, we will provide you with the top 12...
OFF-PAGE SEO
February 1, 2022
Google’s New URL Inspection API for Search Console
Last month, Google released a new API for Search Console — the URL Inspection API. This new tool is a developer's dream, as it enables them to debug and optimize...
Local SEO, OFF-PAGE SEO
January 3, 2022
Google Now Allows Product Placement at the Top of Local & Maps Listing
Google is always looking for ways to improve the experience of its users, and it's no secret that Google My Business (GMB) plays a significant role in that mission. Recently,...
OFF-PAGE SEO
January 1, 2022
Few dashboard updates you might be interested in
We have been busy working on our platform and updating our technology and have some good news to share. Here are few of the important updates we wanted to share:
OFF-PAGE SEO
December 1, 2021
Google My Business is Now Google Business Profile
As the world becomes increasingly digital, businesses of all sizes are seeking ways to connect with customers online. One such way is through Google My Business, a free tool that...
OFF-PAGE SEO
November 3, 2021
Discover the Benefits of Microsoft Clarity Insights – A New Tool by Microsoft Advertising
Microsoft Advertising recently launched a new tool to help advertisers gain a deeper understanding of post-click user behavior and engagement on landing pages. Known as Microsoft Clarity Insights, this tool...
Ecommerce, ON-PAGE SEO
November 1, 2021
Guidelines to Create an SEO-Friendly Website
SEO (Search Engine Optimization) can help you increase the visibility of your website when your target audience is searching for services or products related to your business. The process involves...
Ecommerce, ON-PAGE SEO
October 7, 2021
Impact of WordPress Themes on Search Engine Rankings
Google's John Mueller recently addressed the impact of WordPress themes on search engine rankings. According to him, changing the theme of a WordPress website can have an effect on its...
Ecommerce, ON-PAGE SEO
October 3, 2021
Simple Guide to Boost Your Ecommerce Website’s SEO
Are you struggling to get your ecommerce website noticed on Google search? Well, there's good news! Google Search Central has just released new guidelines for developers to help improve your...
OFF-PAGE SEO, ON-PAGE SEO
September 3, 2021
Did Google’s Link Spam Update Affect Your Site?
The Background of Google’s Link Spam Update and Its Purpose Google is known for rolling out frequent algorithm updates that can have significant impacts on websites’ rankings. One of its...
OFF-PAGE SEO, ON-PAGE SEO
September 1, 2021
Google’s Title Rewrite Update: What it is and how it affects your SEO
On August 17th, 2021, many SEO professionals and website owners noticed a significant change in the way Google displays page titles. Instead of using meta title tags, Google started using...
OFF-PAGE SEO
August 3, 2021
Don’t Panic: Understanding the Latest Google Core Update
Google’s algorithm updates are an ongoing part of the digital landscape. With the latest Google Core Update being announced on July 12, 2021, it’s important for website owners to understand...
ON-PAGE SEO, SEO Techniques
June 7, 2021
Core Web Vitals tips for SEO developers
The digital world is changing, and with it, Google's algorithm updates. In June 2021, Google released its “Page Experience” algorithm update, which affects a website's ranking on Google search results....
ON-PAGE SEO, SEO Techniques
June 3, 2021
How to Boost Your Website’s Rankings with Google’s Page Experience Update
Google's latest algorithm update is expected to roll out soon, and website owners are wondering how they can take advantage of it. The update will focus on page experience, which...
OFF-PAGE SEO
June 1, 2021
Why You Need to Start Paying Attention to Core Web Vitals
As an SEO specialist, you are always on the lookout for new ways to improve your website’s rankings. In 2021, Google is set to release its Core Web Vitals algorithm...
Laws, OFF-PAGE SEO
May 7, 2021
Instances where Google will Remove a Page: What you need to know
Google, as the largest search engine in the world, takes its responsibility to deliver accurate and relevant results very seriously. However, there are some instances where Google may remove a...
OFF-PAGE SEO
May 1, 2021
Google’s New Update on Product Reviews
Google is continually improving its ranking system to make it easier for users to find the most accurate and trusted product information online. In the latest algorithm update, Google places...
Ecommerce, ON-PAGE SEO
April 7, 2021
Boost Your E-Commerce Site’s Traffic with These Proven Tips for Google Product Listings
As an e-commerce site owner, you know how important it is to get your products listed in search results. Google is the go-to platform for most users when they want...
OFF-PAGE SEO
April 3, 2021
The Importance of Core Web and Mobile Vitals Across Industries
With the rise of digital marketing, it is essential to know how Google's algorithms work and how they rank websites. The Core Web Vitals update is the latest algorithm update...
OFF-PAGE SEO
April 1, 2021
How to Get Insights into Your Business Profile Performance
Are you utilizing the full potential of Google My Business (GMB)? As the world’s largest search engine, Google continues to evolve with new updates, features, and tools. One of the...
OFF-PAGE SEO, ON-PAGE SEO
March 1, 2021
How to Optimize Your Website for Google’s Page Experience Update
Google’s page experience update is all set to launch in May 2021. This update will take into account the expected user experience of a specific web page when ranking it...
Clients, Marketing, Pay Per Click, PPC Case Study
February 28, 2021
PPC Case Study – Dining & Nightlife Industry
One of our success stories is a recent case study in the dining and nightlife industry, which showcases the impressive results we achieved for one of our clients. With our...
OFF-PAGE SEO
January 1, 2021
Google’s DEC 2020 core algorithm update is here
On Dec 3rd, 2020, Google began rolling out a new core algorithm update, and as always it made some people happy, while others weren’t as pleased about it. Google keeps...
OFF-PAGE SEO
December 3, 2020
Disavow tool is migrated to new search console
Recently, Google made an announcement saying, “Today we're completing the migration of the Disavow links tool to the new Search Console interface.” The migration of the Disavow tool was pending...