Soft2Bet appoints Ryan Collinge as EVP for business development

Soft2Bet has strengthened its executive leadership team with the appointment of Ryan Collinge as Executive Vice President, Group Business Development & Strategic Partnerships. The company said the move supports its long-term international growth strategy while reinforcing its commitment to expanding commercial relationships with operators and leading entertainment brands.

The appointment reflects Soft2Bet's continued focus on growing its global presence in the highly competitive iGaming sector. As the company continues to broaden its commercial activities across regulated markets, experienced leadership remains an important part of executing its strategic objectives.

Collinge joins the business with more than two decades of experience across retail gaming and online gaming, bringing expertise in commercial strategy, business development, product management and operational leadership.

Soft2Bet strengthens executive leadership

Soft2Bet confirmed that Ryan Collinge has joined the company as Executive Vice President, Group Business Development & Strategic Partnerships. In this position, he will work closely with the company's leadership team to support commercial expansion, strengthen strategic relationships and help identify new opportunities across international markets.

His responsibilities are expected to include working with gaming operators, commercial partners and entertainment brands while supporting the company's wider business development initiatives. The role also involves helping align customer requirements with Soft2Bet's portfolio of gaming products and technology solutions.

The appointment comes as many technology suppliers in the iGaming industry continue investing in experienced executives to strengthen customer engagement, expand into regulated jurisdictions and develop long-term strategic partnerships.

Ryan Collinge brings more than two decades of industry experience

Ryan Collinge joins Soft2Bet with over 20 years of experience across multiple areas of the gaming industry. Throughout his career, he has held commercial, operational and product-focused leadership positions within both retail gaming and online gaming businesses.

According to Soft2Bet, his professional background includes experience working with multinational gaming companies as well as private equity-backed start-ups. This combination has provided exposure to businesses at different stages of growth, from developing commercial strategies for emerging companies to supporting expansion within established international organisations.

His experience spans several core business functions, including:

• Business development
• Commercial strategy
• Global sales
• Product development
• iGaming content
• Studio management
• Operational leadership

This broad commercial background is expected to support Soft2Bet's objective of delivering tailored solutions for operators while continuing to expand its international partner network.

Focus on business development and strategic partnerships

Business development and strategic partnerships have become increasingly important within the modern iGaming sector. Technology providers are not only expected to deliver gaming platforms and casino content but also to build long-term commercial relationships that support sustainable growth.

In his new position, Ryan Collinge will focus on strengthening those relationships while helping identify opportunities that create value for both Soft2Bet and its partners.

The company indicated that his experience across commercial negotiations and partnership development will contribute to supporting operators seeking technology, gaming content and platform solutions in regulated markets.

His responsibilities are also expected to include collaborating with entertainment brands where appropriate as Soft2Bet continues expanding its commercial ecosystem.

Leadership comments on the appointment

Andrew Cochrane, Chief Commercial Officer at Soft2Bet, welcomed the appointment and highlighted the value Ryan Collinge brings to the organisation.

He said:

“Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet's growth. His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands.”

The company views the appointment as an important addition to its executive leadership as it continues executing its commercial strategy across multiple international markets.

Experience across casino content and product strategy

Soft2Bet also highlighted Ryan Collinge's experience within the casino content segment of the industry.

Casino content remains one of the most competitive areas of the online gaming market, with operators increasingly seeking differentiated game portfolios, flexible technology and customised player experiences. Suppliers that understand both product development and commercial requirements are often better positioned to support operator objectives.

According to the company, Collinge's experience includes work involving iGaming content, product development and studio management. This combination provides insight into both the commercial and operational aspects of content delivery.

Soft2Bet stated that his knowledge of the casino content vertical is expected to assist with client needs analysis and solution optimisation, helping ensure that products and services remain aligned with partner requirements.

Supporting Soft2Bet's international growth strategy

The appointment comes during a period when many iGaming technology providers continue expanding into regulated markets while investing in new products and commercial partnerships.

For companies operating internationally, experienced executives with broad commercial knowledge can play an important role in managing growth, identifying partnership opportunities and supporting customer acquisition strategies.

Soft2Bet has continued investing in its technology platform, gaming portfolio and commercial operations. The addition of Ryan Collinge further strengthens the company's executive team as it pursues future business opportunities across global markets.

While the company has not announced any immediate strategic changes connected to the appointment, the role is expected to contribute to ongoing business development initiatives and partnership expansion.

Growing importance of commercial leadership in iGaming

The global online gaming industry continues evolving through regulation, technological innovation and increasing competition among suppliers. As operators seek platform providers capable of delivering scalable technology, quality content and long-term commercial support, leadership experience becomes an increasingly valuable asset.

Senior executives responsible for business development frequently play a central role in establishing strategic alliances, negotiating commercial agreements and supporting expansion into new jurisdictions.

Ryan Collinge's background across commercial leadership, product management and operational strategy aligns with these industry requirements and reflects the growing importance of experienced executives within technology-focused gaming businesses.

Conclusion

Soft2Bet's appointment of Ryan Collinge as Executive Vice President, Group Business Development & Strategic Partnerships represents another step in strengthening the company's executive leadership as it continues pursuing international growth.

With more than 20 years of experience spanning retail gaming, online gaming, commercial strategy, product development and business development, Collinge brings a broad range of expertise that aligns with Soft2Bet's long-term objectives. His experience working with multinational organisations and growth-focused businesses is expected to support the company's relationships with operators and entertainment brands while contributing to future commercial opportunities.

Although the full impact of the appointment will become clearer over time, the addition of an experienced executive with a diverse industry background demonstrates Soft2Bet's continued focus on expanding its commercial capabilities and supporting sustainable growth across the global iGaming market.

FAQs

What position has Ryan Collinge joined at Soft2Bet?
Ryan Collinge has joined Soft2Bet as Executive Vice President, Group Business Development & Strategic Partnerships.

What will Ryan Collinge's responsibilities include?
He will support business development, strengthen strategic partnerships and help expand relationships with gaming operators and entertainment brands.

How much industry experience does Ryan Collinge have?
According to Soft2Bet, he brings more than 20 years of experience across retail and online gaming.

Which areas of expertise does Ryan Collinge bring to Soft2Bet?
His background includes commercial strategy, global sales, product development, business development, iGaming content and operational leadership.

Who announced Ryan Collinge's appointment?
Soft2Bet announced the appointment as part of its executive leadership expansion.

What did Andrew Cochrane say about the appointment?
He said Ryan Collinge brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet's continued growth.

Why is this appointment important for Soft2Bet?
The company believes the appointment strengthens its executive team and supports its international business development strategy.

Does Ryan Collinge have experience with casino content?
Yes. Soft2Bet said he has experience in casino content, product development and studio management.

Will Ryan Collinge work with operators and entertainment brands?
Yes. His role includes strengthening relationships with operators and global entertainment brands.

What is Soft2Bet aiming to achieve with this appointment?
The company aims to support long-term growth, expand strategic partnerships and strengthen its commercial capabilities.