Clarity, a fresh and intuitive UX analytics product brought forth by Microsoft, has recently emerged onto the market! With the implementation of this innovative instrument, website administrators may better apprehend the behavioral patterns of their site visitors and apply any necessary alterations to their respective websites. Furthermore, this product presents an invaluable platform for debugging. If you happen to be a website manager seeking to enhance the website experience for your users, Clarity is indeed the tool for you....
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OFF-PAGE SEO
November 7, 2020
Apple is now showing own search results and linking directly to websites!
Techcrunch reported on a Financial Times article suggesting that Apple might be developing a search engine competitor to Google, “encouraged” by the antitrust activity being taken by the U.S. Justice...
OFF-PAGE SEO
November 3, 2020
Google reveals how autocomplete predictions work
Google recently revealed how their Autocomplete predictions function. Google’s Danny Sullivan explains how Autocomplete isn’t based on popularity alone, as that’s what most people assume. “Autocomplete is a complex time-saving...
OFF-PAGE SEO
November 1, 2020
98% of Google’s page one search results feature https pages
Having foundational SEO elements in place on your website is highly recommended to rank high on Google. That includes having a secure (HTTPS) website. Though most businesses understand the importance...
OFF-PAGE SEO
October 7, 2020
Video conferencing option now in GMB!
Finding new features or attributes in Google My Business comes as no surprise. This has been happening for quite some time now, albeit without much fanfare from Google. Meaning, marketers...
OFF-PAGE SEO
October 3, 2020
Google announces new performance metrics for google my business insights
Google has come up with new performance metrics, specifically for Google My Business Insights. In their announcement, Google said, "Business Profile Performance reporting is moving closer to your profile on...
Marketing, OFF-PAGE SEO
October 1, 2020
Buckle up for a holiday shopping season in the pandemic!
We’ve officially entered October, and the clock has started ticking for businesses that usually start preparing for the crazy in-person shopping season starting from Black Friday till December. With COVID-19...
OFF-PAGE SEO
September 13, 2020
Free product listing now enabled in the Bing shopping tab
Looking at the growing popularity of online retail shopping, Microsoft Advertising is now looking out for ways to help retail partners make the most of this change. Here’s an announcement...
OFF-PAGE SEO
September 10, 2020
Everything about Bing’s newly released webmaster tools
Bing’s recently released, updated webmaster tools give you great new tools. Check out the new tools that we think are showstoppers here. 1. URL Inspection Tool – Just like Google's...
OFF-PAGE SEO
September 7, 2020
Manage your GMB profile directly in search!
Google just added new functions to its ‘access your Google My Business (GMB) listing’ feature in Google Maps and Search. Here’s what Google stated: "Now you can create posts, reply...
OFF-PAGE SEO
September 3, 2020
New addition! desktop ‘call’ button added to google knowledge panel
Recently, Google added the all-new Call Button to their business knowledge panels. Although there is no official word yet about the addition from the Search Engine Giant, it looks to...
OFF-PAGE SEO
September 1, 2020
Secure Your Website by Migrating ‘Mixed Forms’ to HTTPS
Google announced in July of 2020 its strategy to protect Google Chrome users from submitting insecure forms, which would begin in Chrome M86. The search engine company expressed that the...
OFF-PAGE SEO
August 10, 2020
Google is expanding local service ads
Google's Local Service Ads (LSA) is a simplified pay-per-lead program that focuses on local businesses in specific industries. To join this program, businesses must go through a rigorous screening process...
OFF-PAGE SEO
August 7, 2020
Google maps profiles get interesting as Google integrates social features
Google has always tried on creating a social media platform that will generate the same or even more buzz than Facebook, Instagram, etc. In what proves to be yet another...
OFF-PAGE SEO
August 3, 2020
Google adds ‘black-owned’ attribute to google my business
Google recently launched the new Black-owned attribute to Google My Business on July 30, where relevant businesses can tag themselves. Just like the way we see Veteran-led or Women-led in...
OFF-PAGE SEO
August 1, 2020
Google’s structured data testing tool to be replaced
Google recently made an announcement that it’s Structured Data Testing Tool will be replaced with the Rich Results Tool that is newly out of beta. This is what Google said...
Local SEO, Marketing, OFF-PAGE SEO, SEO Techniques
July 10, 2020
Bing reveals its ranking factors in updated webmaster guidelines
Bing’s Webmaster Guidelines, which have remained the same since 2012, were recently updated. The updated guidelines detail the changes they have made to the search engine and what the modern...
OFF-PAGE SEO, SEO Techniques
July 7, 2020
Google rolls out four new attributes to google my business
With an aim to help businesses to better serve users limited from in-person transactions due to COVID-19, Google recently introduced the following four attributes that now appear in a business’s...
OFF-PAGE SEO
July 3, 2020
The almost abandoned google messaging gets some great usability upgrades
Google My Business’s Messaging feature allows users to directly message businesses from their Google Maps listing and has been a mainstay for quite some time, but its use has been...
Ecommerce, Local SEO, ON-PAGE SEO, SEO Techniques
July 1, 2020
Local SEO’s mostly focus on link building & content development – a study
Other than using organic tricks, around 80% of local marketers are buying ads on Google. This figure is almost 10% more as compared to last year, as revealed by a...
Social Media
June 10, 2020
Facebook & Instagram will now let you sell your products directly on their pages
In an effort to expand its e-commerce capabilities, Facebook rolled out Facebook Shops to enable businesses to set shop on Facebook. Going a step further, this summer, they’re planning on...
Marketing, OFF-PAGE SEO
June 7, 2020
Google rolls out new GMB features & attributes to support businesses
The pandemic has led to some major shifts in consumer needs and the way one conducts business, and Google is trying to do its best to accommodate these changes. In...
OFF-PAGE SEO
June 3, 2020
User Experience to be a Ranking Factor by 2021, Google promises
Google has recently announced the "Web Vitals" initiative that aims to help websites improve their user experience metrics. For those who are unfamiliar with this update, we recommend reading about...
Local SEO, OFF-PAGE SEO, SEO Techniques
June 1, 2020
Analyzing Google’s may 2020 core update
Google's recent major Quality Core update rolled out on 4th May and caused more stir in the search results as compared to its last two updates. As a result, some...
Ecommerce, Local SEO, ON-PAGE SEO, SEO Techniques
May 7, 2020
Ideas to update your digital presence amid the pandemic
The COVID-19 outbreak has forced people world over to stay home and this has made all kinds of businesses realize that their websites just became 10 times more important. During...
OFF-PAGE SEO
May 1, 2020
‘Google Shopping’ now allows listing your products for free
Serious signs of competition between Amazon and Google were first witnessed when the Popular Products feature within Organic Search was rolled out by Google. It enabled retailers to leverage Google’s...
OFF-PAGE SEO
April 13, 2020
Yelp gives affected local businesses free services worth $25m
In an effort to extend support to the local businesses that are most impacted by the COVID-19 outbreak, specifically the independent restaurants and nightlife industry-related businesses, Yelp has announced a...