With the rise of digital marketing, it is essential to know how Google's algorithms work and how they rank websites. The Core Web Vitals update is the latest algorithm update by Google that emphasizes user experience. With the growth of mobile devices, Google is focusing on mobile vitals, as well. It's crucial for businesses to understand the impact of this update on their website's ranking and user experience....
Continue Reading
Ecommerce, ON-PAGE SEO
March 3, 2021
Boost Your E-commerce Site’s SEO with These Must-Have Features
In the fast-paced world of e-commerce, having a website is not enough. You need to have a website that is optimized for search engines to make sure that your customers...
Clients, Marketing, Pay Per Click, PPC Case Study
February 28, 2021
PPC Case Study – Dining & Nightlife Industry
One of our success stories is a recent case study in the dining and nightlife industry, which showcases the impressive results we achieved for one of our clients. With our...
OFF-PAGE SEO, ON-PAGE SEO
February 7, 2021
10 things to do when your ranking drops
Be it a few high ranking pages or a massive plunge across the board, dropped rankings can be an SEO horror story for many! So what do you do when...
OFF-PAGE SEO
November 1, 2020
98% of Google’s page one search results feature https pages
Having foundational SEO elements in place on your website is highly recommended to rank high on Google. That includes having a secure (HTTPS) website. Though most businesses understand the importance...
Ecommerce, Local SEO, ON-PAGE SEO, SEO Techniques
July 1, 2020
Local SEO’s mostly focus on link building & content development – a study
Other than using organic tricks, around 80% of local marketers are buying ads on Google. This figure is almost 10% more as compared to last year, as revealed by a...
OFF-PAGE SEO
June 3, 2020
User Experience to be a Ranking Factor by 2021, Google promises
Google has recently announced the "Web Vitals" initiative that aims to help websites improve their user experience metrics. For those who are unfamiliar with this update, we recommend reading about...
Local SEO, OFF-PAGE SEO, SEO Techniques
June 1, 2020
Analyzing Google’s may 2020 core update
Google's recent major Quality Core update rolled out on 4th May and caused more stir in the search results as compared to its last two updates. As a result, some...
Ecommerce, Local SEO, ON-PAGE SEO, SEO Techniques
May 7, 2020
Ideas to update your digital presence amid the pandemic
The COVID-19 outbreak has forced people world over to stay home and this has made all kinds of businesses realize that their websites just became 10 times more important. During...
Pay Per Click
February 13, 2020
Pay Per Click (PPC) updates for February 2020
Pay-per-click (PPC) advertising is a constantly evolving field, with updates and new features being rolled out regularly. In February 2020, there were several noteworthy updates that could impact the effectiveness...
Clients, Pay Per Click, PPC Case Study
January 27, 2020
PPC Case Study – Dental Industry
Let's talk about a recent PPC case study in the dental industry. The main challenge of the account was to increase conversions (calls and form submissions) while simultaneously lowering the...
Pay Per Click
January 10, 2020
Pay per click (PPC) updates for January 2020
Pay-per-click (PPC) advertising is an effective way for businesses to reach their target audience online. With the constantly evolving digital landscape, it’s crucial for advertisers to stay up-to-date on the...
Pay Per Click
December 7, 2019
Pay per click (PPC) updates for December 2019
December 2019 saw a number of updates in the world of Pay Per Click (PPC) advertising. Google Ads rolled out new features including top signals for bid strategy and an...
Pay Per Click
November 13, 2019
Pay per click updates for November 2019
Here are the latest pay per click updates we have curated for you this month. With the holiday season coming up, Google rolls out holiday updates for merchants with some...
Affiliate Case Study, Clients, Ecommerce, Marketing
October 28, 2019
Affiliate Case Study – CBD Industry
CBD Company came to us in June 2019, with some online presence. They wanted to us manage their affiliate marketing program, increase the overall business revenue & clientele. At the...
OFF-PAGE SEO
October 1, 2019
Boost your site’s authority & stop worrying with Google’s new September 2019 core update
Google announced the launch of the September 2019 Core Algorithm Update via Twitter on September 24th and like previous core updates, this year too, there was hardly any supporting document...
Pay Per Click
September 16, 2019
Pay per click (PPC) updates for September 2019
Improve the performance of your Google Ad campaigns with Google’s newly introduced seasonality adjustment for smart bidding. Now you can ensure you don’t go over your media spend budget with...
Pay Per Click
August 13, 2019
Pay per click (PPC) updates for august 2019
The new tool from the team PixelMe alerts you whenever your competitor launches a Facebook Ad campaign. With Goggle Ads' new version of the keyword planner, you can now find...
Marketing, Pay Per Click
July 13, 2019
PPC ad strategies to implement in July 2019
Sort your campaigns in 6 different ways with just 1 click. This Google Ads feature also lets you keep a track of the campaigns spending your money the fastest by...
Clients, Pay Per Click, PPC Case Study
March 26, 2019
PPC Case Study – Lice Removal Treatment NJ
Let's dive into a recent PPC case study for a lice removal treatment center in New Jersey. The primary challenge was to increase conversions while lowering the cost per conversion,...
Affiliate Case Study, Clients, Ecommerce, Marketing
January 17, 2019
Affiliate Case Study – Accessories & Sunglasses Industry
Designer Brand Sunglasses Company came to us in July of 2018, with some online presence. They wanted to get good revenue from current affiliate program, increase the overall business revenue....
Clients, Marketing, Pay Per Click, PPC Case Study
September 29, 2018
PPC Case Study – Auto Dealer Industry
Let's talk about a recent PPC case study in the auto dealer industry. The main challenge of the account was to increase conversions, as the client was struggling with inconsistency...
Clients, Pay Per Click, PPC Case Study
September 25, 2018
PPC Case Study – Event Planners Industry
Let's dive into a recent PPC case study in the event planning industry. The main challenge of the account was to increase conversions while lowering the cost per conversion. Unfortunately,...
Clients, Pay Per Click, PPC Case Study
September 22, 2018
PPC Case Study – Plumbing Services
The plumbing services industry is highly competitive, and standing out from the crowd can be a daunting task. Our PPC case study for Plumbing Services presented us with a significant...
Clients, Pay Per Click, PPC Case Study
August 24, 2018
PPC Case Study – Liquor Delivery Industry
The PPC Case Study for the Liquor Delivery Industry presented a challenge of increasing conversions while lowering the cost per conversion. The client had been spending more with almost no...
Clients, SMO Case Study, Social Media
August 11, 2018
SMO Case Study – Ecommerce Industry-2
In the Ecommerce industry case study, we were fortunate to work with numerous outstanding companies. It was an even better experience when we could assist them in growing their businesses...
Clients, Pay Per Click, PPC Case Study
July 26, 2018
PPC Case Study – Bus Rental Industry
Let's talk about a recent PPC case study in the bus rental industry. The main challenge of the account was to increase conversions while lowering the cost per conversion. Unfortunately,...